Sr. Brand Designer

Cursor
San Francisco, CA
On-site

Who this role is best for

A natural match if you have experience building brand systems at fast-growing tech companies and fluency in AI-assisted design tools.

Best fit for

  • Designers who can create AI-assisted workflows and tools for cross-functional teams
    — “Turn recurring design work into repeatable, AI-assisted workflows: templates, tools, and generators”
  • Individuals who thrive in ambiguity and can adapt quickly to new surfaces and formats
    — “Self-directed, fast, and energized by variety and ambiguity”

Things to consider

  • Onsite presence in San Francisco or New York is mandatory, with no remote flexibility
    — “Onsite role: must be able to work in person at the San Francisco or New York office”
  • This role requires collaboration with agencies and freelancers on large-scale campaigns
    — “Experience leading agencies on large, multi-channel campaigns”

How to stand out

  • Highlight your ability to build reusable brand tools and systems in your portfolio
    — “Turn recurring design work into repeatable, AI-assisted workflows”
  • Emphasize your experience in brand relaunches at fast-growing tech firms
    — “Experience building or relaunching a brand identity at a fast-growing tech company”
  • Showcase your fluency in Figma and Adobe Creative Cloud with specific examples
    — “Fluency in Figma and Adobe Creative Cloud”
  • Demonstrate your ability to direct motion designers and think about motion in design
    — “Motion sensibility, enough to design with motion in mind and direct motion designers”
  • Include case studies that explain the rationale behind your design decisions clearly
    — “Conviction in your design decisions and the ability to explain why they matter”
Pace · SteadyCollaboration · HighAutonomy · HighDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • evolve and extend visual identity
  • create repeatable workflows
  • design campaigns
  • direct agencies and freelancers
  • collaborate with marketing and product teams
Typical background
brand design experience

Skills & requirements

Required

Brand DesignVisual IdentityBrand SystemCampaign DesignCreative DirectionCollaborationRange At SpeedBrand Point Of View

Preferred

AI Coding ToolsFigmaAdobe Creative CloudMotion SensibilityExperience Building Brand Identity

Stack & domain

Brand DesignAI Coding ToolsFigmaAdobe Creative CloudMotion DesignAgenciesCommunicationCollaborationCreative DirectionProblem-solvingAI

About the role

Original posting from Cursor via Ashby

SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today, SpaceX is actively developing the technologies to make this possible, with the ultimate goal of making life multiplanetary and expanding consciousness to the stars.

SpaceXSI is building Super Intelligence to help humanity understand the universe. Our teams are building the full Super Intelligence stack: from our Colossus supercomputers, to Grok models, to our suite of applications, including Grok Bot, Grok Build, Grok Imagine, Grok Voice, and X. We're creating a powerful flywheel where more compute trains better models, better models power more useful products, and what we learn from people using those products shapes what we build next.

SR. BRAND DESIGNER

We are looking for a Senior Brand Designer to help shape how SpaceXSI shows up in the world. This role is built for someone who has built brand systems in fast-moving environments, cares deeply about craft, and brings an AI-first mindset to how creative work gets made. You'll join the Brand Studio, the team behind the brand across the entire SpaceXSI ecosystem (from Grok and Grok Bot to X), and help shape both the brand system itself and how it comes to life in our campaigns. This is a hands-on role.

RESPONSIBILITIES:

  • Brand system: Evolve and extend the visual identity (logo, typography, color, layout, imagery, and graphic language) and document it so other teams can apply it correctly
  • Workflows & toolkits: Turn recurring design work into repeatable, AI-assisted workflows: templates, tools, and generators that let marketing, product, and other teams produce on-brand work without you in the room
  • Campaigns: Concept and design campaigns end to end, from first idea through final production, across key visuals, launch assets, web, social, paid, out-of-home, and print
  • Creative direction: Direct agencies and freelancers with clear briefs and candid feedback so the output meets the bar you'd set yourself
  • Collaboration: Partner with marketing, product, engineering, and leadership; bring a brand point of view to new surfaces as they appear, and present your thinking clearly to senior stakeholders
  • Range at speed: Move between projects quickly while holding a consistently high bar, and keep improving the process, not just the output

BASIC QUALIFICATIONS:

  • minimum of 4 years of brand design experience, in-house or at an agency or studio

PREFERRED SKILLS AND EXPERIENCE:

  • Fluency in AI coding tools, especially Cursor. You can build your own tools, scripts, prototypes, and simple web pages instead of waiting on engineering
  • A portfolio that shows both brand system work and shipped campaigns. Bonus if it includes tools or workflows you built
  • Sharp typography, layout, and art direction instincts
  • A systems mindset: you naturally turn one-off tasks into reusable processes and think about how creative work scales
  • Conviction in your design decisions and the ability to explain why they matter, to designers, marketers, and leadership alike
  • Fluency in Figma and Adobe Creative Cloud
  • Self-directed, fast, and energized by variety and ambiguity
  • Experience building or relaunching a brand identity at a fast-growing tech company
  • Motion sensibility, enough to design with motion in mind and direct motion designers
  • Experience leading agencies on large, multi-channel campaigns

ADDITIONAL REQUIREMENTS:

  • Onsite role: must be able to work in person at the San Francisco or New York office

COMPENSATION AND BENEFITS:

The annual compensation range for this role is listed below.

Annual Salary:

$172,000 - $250,000 USD

Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience.

Base salary is just one part of our total rewards package at SpaceXSI, which also includes equity, comprehensive medical, vision, and dental coverage, access to a 401(k) retirement plan, short & long-term disability insurance, life insurance, and various other discounts and perks.

Source: Cursor careers (Ashby)

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