Sr Director, Market & Competitive Intelligence

Kaseya
United States
Remote

Who this role is best for

A natural match if you have 10+ years of experience in competitive intelligence and B2B SaaS.

Best fit for

  • Candidates with 10+ years in competitive intelligence and a history of scaling analytics functions
    — “10+ years of progressive experience in competitive intelligence, market intelligence, insights, analytics, product marketing, or corporate strategy”
  • Individuals with strong cross-functional leadership and experience in B2B SaaS or IT management
    — “B2B SaaS experience strongly preferred; experience in IT management, cybersecurity, MSP/channel, or infrastructure software is a plus”
  • Candidates who have built or scaled intelligence programs and can translate analytics into executive decisions
    — “Demonstrated success building or significantly scaling an intelligence, insights, or analytics function”

Things to consider

  • The role involves direct exposure to the executive team and requires strategic influence across multiple departments
    — “high-visibility role with regular exposure to the executive team, real influence over strategy”
  • This is a leadership role requiring team-building and management responsibilities
    — “Hire, develop, and lead a high-performing team of analysts and researchers”

How to stand out

  • Highlight your experience in creating unified market and customer insights for executive decision-making
    — “create a unified understanding of our customers, markets, competitors, buyer behavior, growth opportunities”
  • Showcase your ability to embed competitive intelligence into sales training and deal support
    — “Embed competitive and market insight into sales onboarding, training, and live deal support”
  • Emphasize your work with AI/ML analytics or data science teams for predictive modeling
    — “Partner with Data Science and Revenue Operations on AI-enabled models for churn prediction”
  • Demonstrate your ability to synthesize fragmented data into strategic recommendations
    — “move from fragmented data to a clear, defensible point of view”
  • Show track record of building intelligence programs from the ground up
    — “build a world-class intelligence function serving Product Marketing, Revenue Marketing, Product Management”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Builds and owns Kaseya's competitive intelligence program
  • Creates a unified understanding of markets, competitors, and buyer behavior
Typical background
Experience in market and competitive intelligenceStrong analytical skills

Skills & requirements

Required

Market IntelligenceCompetitive IntelligenceCustomer SegmentationMarketing EffectivenessAi-enabled ModelsExecutive-level Communication

Preferred

Data ScienceRevenue Operations

Stack & domain

Market IntelligenceCompetitive IntelligenceTAM AnalysisMarket Landscape AssessmentsIndustry Trend AnalysisEmerging Category EvaluationCustomer SegmentationAi/ml AnalyticsData ScienceRevenue OperationsLeadershipStrategic ThinkingCommunicationTeam ManagementProblem-solving

About the role

Original posting from Kaseya

About Kaseya

Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success.

Backed by Insight Partners, a leading global software investor, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today, Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide.

Founded in 2000, Kaseya was built by builders - and we're still building. We look for people who create rather than wait, who see a hard problem and lean in, and who treat challenges as raw material. At Kaseya, everyone plays a role in shaping the future of IT: whether you're in engineering, product, sales, marketing, customer support, or operations, your work helps protect, defend, and optimize IT environments across the globe.

We're building teams that grow, perform, and make an impact. If you're driven by the itch to make things better - a product, a process, a career - you'll fit right in.

At Kaseya, we don't just raise the bar. We build it.

Position Summary 

We compete in one of the most dynamic and consolidating markets in software, and we're looking for a leader to make sure we see it more clearly than anyone else.

As Director, Market & Competitive Intelligence, you'll report directly to the CMO and build a world-class intelligence function serving Product Marketing, Revenue Marketing, Product Management, Sales, Customer Success, and Executive Leadership. You'll create a unified understanding of our customers, markets, competitors, buyer behavior, growth opportunities, and turn that understanding into decisions that shape how Kaseya positions, prices, sells, and wins.

This is a high-visibility role with regular exposure to the executive team, real influence over strategy, and the opportunity to build a function — and a team — from a strong foundation.

You'll answer questions that matter: Which customer segments create the highest long-term value? Why do customers buy, expand, renew, or churn? Which competitors represent the biggest threat, and how do we beat them? Where should Kaseya invest next?

Key Responsibilities 

Build and own Kaseya's competitive intelligence program; competitor profiles, battlecards, objection-handling guides, and early-warning systems for competitor product launches, pricing moves, and M&A activity

Lead market intelligence: TAM analysis, market landscape assessments, industry trend analysis, and emerging category evaluation across the MSP and SMB IT landscape

Build the enterprise Voice of Customer capability, including customer research, buyer journey analysis, and a best-in-class win/loss program

Design and maintain Kaseya's customer segmentation framework and ensure all go-to-market teams operate against a common methodology

Own the measurement framework for marketing effectiveness - pipeline influence, revenue contribution, campaign performance, and funnel conversion, moving marketing from descriptive reporting toward predictive intelligence

Partner with Data Science and Revenue Operations on AI-enabled models for churn prediction, expansion propensity, and customer lifetime value

Serve as a trusted intelligence advisor to executive leadership, producing regular Executive Intelligence Reviews on market movements, competitive threats, customer sentiment, and growth opportunities

Embed competitive and market insight into sales onboarding, training, and live deal support and measure its impact on win rates

Hire, develop, and lead a high-performing team of analysts and researchers, grounded in curiosity, rigor, and commercial impact

Required Qualifications 

10+ years of progressive experience in competitive intelligence, market intelligence, insights, analytics, product marketing, or corporate strategy

3+ years leading intelligence, insights, analytics, research, or strategy teams or programs

B2B SaaS experience strongly preferred; experience in IT management, cybersecurity, MSP/channel, or infrastructure software is a plus

Demonstrated success building or significantly scaling an intelligence, insights, or analytics function

Hands-on experience with customer segmentation, Voice of Customer programs, competitive intelligence, and win/loss analysis

Exceptional analytical and synthesis skills; you move from fragmented data to a clear, defensible point of view, and translate analytics into executive decisions

Outstanding written and verbal communication; comfortable presenting to C-level executives and large sales audiences

Strong cross-functional leadership; able to influence without authority across product, sales, marketing, and corporate development

Nice to Have

Experience in private equity-backed or high-growth, acquisitive software environments

Familiarity with the MSP ecosystem and its competitive landscape

Experience with CI platforms (e.g., Klue, Crayon), analyst research (Gartner, Forrester, Canalys), and AI/ML analytics initiatives

Experience in subscription and retention-based businesses

MBA or equivalent advanced degree

Additional information

Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.

Source: Kaseya careers

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