Sr Field Marketing Manager

FurtherAI
New York, NY
On-siteCareer-pivot friendly

Who this role is best for

A natural match if you have experience leading event programs in regulated industries and managing East Coast B2B field marketing.

Best fit for

  • Individuals who have built and executed event playbooks with clear goal-setting and reporting frameworks
    — “Co-own the event playbook, goal-setting framework, and reporting so results compare cleanly across regions”
  • Professionals with a track record of demonstrating event ROI through pipeline and revenue metrics
    — “Define what success looks like for every event and own the results, reporting meetings, pipeline created”

Things to consider

  • In-office presence required Monday through Friday in New York City
    — “In-person (M-F)”
  • High level of accountability for event decisions and outcomes
    — “Make the call on where we invest, where we cut, and when to try something new”

How to stand out

  • Highlight your ability to define and execute event strategies with measurable outcomes
    — “Set and own the East Coast event strategy, calendar, and budget across conferences”
  • Showcase your experience in aligning event goals with Sales success
    — “Equip Sales with target accounts, meeting goals, and context so they're set up for success”
  • Emphasize your hands-on event execution and leadership during on-site activities
    — “Lead on site: solve problems in the moment, keep meetings on track”
  • Demonstrate your ability to use CRM data and dashboards for event reporting
    — “Comfort with CRM data, dashboards, and leadership readouts”
  • Quantify your past event contributions with pipeline and revenue metrics
    — “A proven record of tying events to pipeline and revenue, with numbers you can walk us through”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • successful event execution
  • pipeline generation
Typical background
7+ years in B2B field or event marketing

Skills & requirements

Required

Event StrategyExecutionROI AnalysisSales EnablementCollaboration With Cross-functional Teams

Preferred

Experience With AI

Stack & domain

Event StrategyEvent ExecutionROI AnalysisCRM DataDashboardsLeadership ReadoutsAIStrategic JudgmentHands-on ExecutionPartnership With SalesAttention To DetailField MarketingFinance

About the role

Original posting from FurtherAI via Ashby

Senior Field Marketing Manager

Location: New York, NY: In-person (M-F)

We're hiring a Senior Field Marketing Manager in New York City to own all East Coast events and lead the next phase of our event program: industry conferences, ancillary events around them, and events we host ourselves.

This is a strategy, execution, and ROI role. You'll decide where we show up, make every event count for Sales, and prove what each one returns. You'll also share some central responsibilities with our Sr. Field Events Manager on the west coast. This role reports to the VP of Growth Marketing.

Why FurtherAI?

  • Elite Team & Culture: Join a YC and a16z-backed startup, collaborating with industry experts who share your hunger and ambition. Be part of a culture built for high performers who are proud to put in the work.
  • Transformative Opportunity: Bring pioneering AI solutions to market in complex, regulated industries and help modernize a trillion-dollar sector.
  • Real Ownership: Shape how FurtherAI generates pipeline from the ground up, with real budget, full accountability, and a direct line to leadership.
  • Path to Leadership: Start as a hands-on IC and grow into leading a demand generation team as the company scales.
  • Highly Competitive Compensation: Strong base salary, equity, and comprehensive benefits.

WHAT YOU'LL OWN

Strategy

  • Set and own the East Coast event strategy, calendar, and budget across conferences, ancillary events, and hosted events.
  • Make the call on where we invest, where we cut, and when to try something new, using our ICP, target accounts, and past results to back your decisions.
  • Co-own the event playbook, goal-setting framework, and reporting so results compare cleanly across regions.

Execution

  • Set the goals and plan for each event, and make the decisions needed to keep it moving without waiting for sign-off on every detail.
  • Equip Sales with target accounts, meeting goals, and context so they're set up for success.
  • Partner with the broader marketing team to plan and schedule email and social campaigns that build awareness ahead of each event, so prospects and customers know where to find us and have a reason to stop by.
  • Lead on site: solve problems in the moment, keep meetings on track, keep the booth presentable, and make sure internal teams are where they need to be.
  • Ensure outcomes are captured and follow-up is driven to completion, holding teams accountable so we get the most out of every event opportunity.

ROI

  • Define what success looks like for every event and own the results, reporting meetings, pipeline created, pipeline influenced, and ROI to leadership.
  • Bring a point of view: turn results into clear recommendations on where to double down, adjust, or walk away.

WHAT YOU BRING

  • 7+ years in B2B field or event marketing, including ownership of a regional or national event program.
  • A proven record of tying events to pipeline and revenue, with numbers you can walk us through.
  • Experience running conferences, ancillary events, and owned events.
  • Strong strategic judgment paired with hands-on execution.
  • A track record of partnering with Sales and holding teams accountable to goals.
  • Comfort with CRM data, dashboards, and leadership readouts.
  • Strong attention to detail, with the care to make sure every event leaves a lasting impression on prospects and customers.
  • Experience using AI to streamline event execution and reporting.

NICE TO HAVE

  • Experience in insurance, financial services, or enterprise AI/SaaS.
  • An existing network of East Coast venues, agencies, and event organizers.

You can look forward to the following benefits:

  • Fully covered, best-in-class health, dental, and vision benefits
  • Competitive compensation, meaningful stock options, company 401(k)
  • Unlimited PTO
  • Outstanding in-office culture in the heart of New York City
  • Lunch and dinner onsite
  • Team events, such as happy hours and off-sites
  • Commuter benefits

Source: FurtherAI careers (Ashby)

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