Sr. Growth Marketing Manager

Tabs

New York, NY

Who this role is best for

Best suited to B2B SaaS marketing professionals with hands-on HubSpot and paid media experience working in New York City.

Best fit for

B2B SaaS marketers with 5-7 years of experience and a track record of managing paid social campaigns.
— “5-7 years in growth or demand generation marketing, ideally at a B2B SaaS company”
Candidates who are experienced in building repeatable systems and campaign infrastructure in HubSpot.
— “Build and maintain campaign infrastructure in HubSpot: forms, programs, automations, and integrations”
Individuals comfortable with cross-functional collaboration, including creative and GTM engineering teams.
— “Collaborate easily across creative, lifecycle, GTM engineering, and agency partners”

Things to consider

Requires a significant in-office presence with four days per week in the Soho office.
— “This role is based in New York City at our Soho office. 4x a week in office.”
Candidates must be able to manage and optimize paid media spend across multiple channels.
— “Monitor spend and performance across channels to ensure budget is allocated toward what's working”

How to stand out

Highlight your experience with end-to-end paid social campaign management in your resume and interviews.
— “Own paid social advertising end-to-end (LinkedIn, Meta, and other channels)”
Demonstrate your ability to create systems and infrastructure in HubSpot, not just execute campaigns.
— “Systems Builder: You enjoy creating infrastructure and repeatable systems”
Showcase your experience connecting marketing spend to pipeline and revenue outcomes with specific examples.
— “Analytically Driven: You have strong analytical instincts, and you're comfortable connecting paid media activity directly to pipeline and revenue outcomes.”
Emphasize your hands-on experience with CRO testing and SEO/AEO initiatives.
— “Run conversion rate optimization (CRO) testing across the website”
Demonstrate your ability to work closely with agency partners and execute paid search strategies.
— “Working knowledge of paid search (Google Ads), with comfort partnering with an agency”

Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · TeamLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

owns paid social advertising end-to-end
supports management of paid search program
builds and maintains campaign infrastructure in HubSpot

Typical background

5-7 years in growth or demand generation marketingproven experience owning a paid social program end-to-end

Skills & requirements

Required

Paid Media ManagementCampaign OperationsWebsite OptimizationReporting

Preferred

SEOAEO

Stack & domain

Paid Media ManagementCampaign OperationsWebsite OptimizationReportingHubspot WorkflowsSeo/aeo InitiativesConversion Rate OptimizationDashboard CreationAnalyticalSystems BuilderCross-functional CollaborationGrowth MarketingB2B SaasPaid Social AdvertisingPaid Search ProgramCampaign Infrastructure

About the role

Original posting from Tabs via Ashby

Tabs is the leading AI-native revenue platform for modern finance and accounting teams. Tabs agents automate the entire contract-to-cash lifecycle, including billing, collections, revenue recognition, and reporting, to help teams eliminate manual work and accelerate cash flow.
High-growth companies like Cursor and Statsig rely on Tabs to generate invoices directly from contracts, reconcile payments in real time, and automate ASC 606 compliance.
Founded in 2023, Tabs has raised over $91 million from Lightspeed Venture Partners https://lsvp.com, General Catalyst https://www.generalcatalyst.com, and Primary https://www.primary.vc. The team is headquartered in New York and brings deep expertise in finance and AI.
About the Role
We're hiring a Sr. Growth Marketing Manager to be a hands-on operator across four core pillars: campaign operations, paid media management, website optimization, and reporting. You’ll own paid social advertising end-to-end, take on a portion of our paid search program, and be a critical partner to the Director of Growth Marketing in translating strategy into executed, measurable programs.
This is a high-ownership role for someone who's equally comfortable running a paid social program without an agency, optimizing a paid search budget, building HubSpot workflows, supporting an AEO content strategy, and pulling together a dashboard that ties spend to pipeline.
What You’ll Do
Paid Media Management
Own paid social advertising end-to-end (LinkedIn, Meta, and other channels): strategy, execution, creative coordination, budget management, and optimization
Support management of our paid search program, working closely across our agency partners and helping manage the optimization and scale of this program
Act as the day-to-day right hand to the Director of Growth Marketing on overall paid media budget management
Monitor spend and performance across channels to ensure budget is allocated toward what's working
Campaign Operations
Build and maintain campaign infrastructure in HubSpot: forms, programs, automations, and integrations across our ad platforms
Partner with our GTM engineer and lifecycle marketer to build HS workflows for lead follow-up and routing
Work closely with the creative team to gather and coordinate all assets needed for campaign launches, including paid social creative, display images, and landing pages
Website Optimization
Run conversion rate optimization (CRO) testing across the website
Own execution of SEO/AEO initiatives, working within AirOps
Identify and prioritize opportunities to improve on-site conversion and organic/LLM visibility
Reporting
Support in maintaining dashboards that connect marketing spend, particularly paid media, to down-funnel performance (pipeline, opportunities, revenue)
Who You Are
Analytically Driven: You have strong analytical instincts, and you're comfortable connecting paid media activity directly to pipeline and revenue outcomes.
A Systems Builder: You enjoy creating infrastructure and repeatable systems, not just running one-off campaigns.
Cross-Functionally Fluent: You collaborate easily across creative, lifecycle, GTM engineering, and agency partners, and you do it regularly, not occasionally.
Experience
5-7 years in growth or demand generation marketing, ideally at a B2B SaaS company
Proven experience owning a paid social program end-to-end: strategy, execution, optimization, and reporting
Working knowledge of paid search (Google Ads), with comfort partnering with an agency and taking on direct execution over time
Deep hands-on experience in HubSpot (forms, workflows, programs, reporting): this role requires real fluency, not just familiarity
Comfort with CRO testing tools and methodology
Exposure to SEO fundamentals; familiarity with AEO or LLM-search optimization is a plus
Additional Information
This role is based in New York City at our Soho office. 4x a week in office.
PERKS AND BENEFITS (FULL-TIME EMPLOYEES)
Competitive compensation and equity
Unlimited PTO
Up to 100% employer covered monthly healthcare premium (medical, dental, vision)
Lunch provided via Sharebite, plus dinner for any later in office days.
Parental leave up to 12 weeks
Tax free commuter and parking benefits
Voluntary insurances (Life, Hospital, Critical Illness, Accident)
Employee Assistance Program (Rightway)
Free One Medical Membership
401k
Tabs is an equal opportunity employer. We welcome teammates of all identities and do not discriminate on the basis of race, ethnicity, religion, gender identity, sexual orientation, age, disability, veteran status, or any other protected characteristic. We’re committed to creating an environment where everyone can grow, contribute, and feel comfortable being themselves.

Source: Tabs careers (Ashby)