Sr Integrated Media Planner

Basis
United States
Remote

Who this role is best for

Strong fit for digital media professionals who mentor and develop integrated strategies, with experience in programmatic buying and cross-functional collaboration.

Best fit for

  • Candidates with 5+ years in digital media planning and a track record of mentoring junior teams
    — “Previous experience mentoring junior team members”
  • Professionals who have mastered programmatic buying and real-time bidding techniques
    — “Strong understanding of programmatic media and real-time bidding”

Things to consider

  • Candidates must be prepared for client-facing responsibilities and vendor negotiations
    — “Negotiating with vendors to secure the best inventory and pricing available for our clients”
  • Strong attention to detail is required for managing insertion orders and campaign performance
    — “Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign”

How to stand out

  • Highlight experience in strategic media planning and cross-functional collaboration in your resume
    — “Collaborating with our analytics team to ensure media strategies are aligned to business objectives”
  • Demonstrate your ability to use syndicated research to justify media strategies
    — “Using syndicated research to build rationale for recommended media strategies”
  • Showcase your proficiency with digital planning tools and your understanding of campaign performance metrics
    — “Strong proficiency with holistic media planning fundamentals and media planning tools”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Developing and presenting integrated media recommendations
  • Negotiating with vendors
  • Ensuring high levels of campaign performance
Typical background
Experience in digital media buying and planning

Skills & requirements

Required

Media PlanningAccount ManagementDigital Media BuyingSyndicated ResearchMedia Strategy

Preferred

MentoringProgrammatic MediaReal-time Bidding

Stack & domain

Digital Media PlanningProgrammatic MediaReal-time BiddingMedia PlanningMedia Buying

About the role

Original posting from Basis via Lever

WHO WE ARE 

At Basis, we empower agencies and brands with cutting-edge software that automates digital media operations. Our all-in-one platform supports seamless planning, reporting, and financial reconciliation across direct, programmatic, search, and social media.

We’re not just building advanced technology; we’re also building a culture where passionate, motivated individuals come together to drive meaningful change. Our commitment to inclusivity and growth ensures our employees thrive both professionally and personally.

With our headquarters in Chicago, we offer flexible work options across the U.S. and Canada, including remote, hybrid, or on-site at headquarters.

ABOUT THE TEAM 

The Integrated Client Solutions (ICS) team provides strategic partnership and integrated media solutions to our diverse suite of clients. We deliver Raving Fan Service by helping clients challenge their media objectives and realize their business ambitions. Powered by best-in-class research and planning tools, ICS works in partnership with our sales team to tailor our tech-enabled services approach to drive better outcomes and media campaigns. 

WAYS YOU’LL CONTRIBUTE 

This position will be responsible for account management and stewardship of media services for a suite of brand and agency advertisers. This role will oversee the development and quality control of media plans as well as presenting them to client stakeholders.  Your contribution will be to:  

Partnering with research and strategy team members to develop and present integrated media recommendations 

Maintaining a strong understanding of the digital media landscape and the latest Basis products and solutions 

Mastering an understanding of how digital channels work together to drive different business outcomes 

Mentoring and train junior planning team members 

Bringing new ideas to clients through the latest digital innovation, research, and vertical expertise 

Using syndicated research to build rationale for recommended media strategies 

Collaborating with our analytics team to ensure media strategies are aligned to business objectives and measures of success 

Negotiating with vendors to secure the best inventory and pricing available for our clients 

Cultivating strong internal relationships with ad operations, campaign analytics, and search and social media planners. 

Operating with a solutions-oriented approach and a high degree of client servicing 

Ensuring high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members 

Remaining on-top of advertising trends and provide POVs to clients on topics such as the cookie-less future 

Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign 

Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full 

Assisting Finance in billing executions and discrepancies 

Completing traffic sheets and assisting with gathering creative assets and instructions as needed 

WHAT YOU BRING TO THE TABLE:

Min of 5 years of experience or equivalent combination of education, training, and experience, etc 

4+ years of experience in digital media buying and planning 

Previous experience mentoring junior team members 

Strong understanding of programmatic media and real-time bidding 

Strong proficiency with holistic media planning fundamentals and media planning tools 

Experience with syndicated research tools 

Experience working alongside a Demand Side Platform 

Strategic thinking and proactive detail-oriented client service skills 

Strong written and verbal communication skills 

Strong issue resolution and problem-solving capabilities 

Ability to work well in a cross functional team environment 

Advanced Excel and PowerPoint skills 

Commitment to creating inclusive, respectful environments where all voices are valued and supported. 

Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning. 

BONUS POINTS:

Hands on DSP buying experience 

Experience working with a 3rd party ad server 

Experience in digital reporting dashboards such as Datorama 

Basis Certified 

Compensation:

This salary range reflects a typical compensation range for the role and level in most U.S. locations. Final compensation offered will depend on your location, experience, and skills. Total compensation may also include bonuses, equity, and competitive benefits.

Integrity in Hiring

At Basis, integrity is at the core of how we hire. To protect our candidates and our company, we verify identity, education, and employment history for all hires. Some roles may also require onsite or in-person interviews as part of the process. Any misrepresentation of identity, experience, or skills may result in removal from the hiring process or termination of employment. We value transparency and authenticity and expect the same from every applicant.

Anything Else?

Don’t have every skill listed? No problem! We know experience can be built in many ways. If you have relevant skills that aren't reflected in your resume, we encourage you to share them in an optional cover letter.  

Life With Basis

We’re committed to our people’s growth and well-being because our success is tied to theirs. That’s why we’ve earned recognition as a top workplace, including: Ad Age, #1 Best Places to Work, WorkLife's #1 Most Committed to Work Life Balance, and the Chicago Tribune's Top Workplaces in Chicago. We offer competitive perks, including a flexible work week, 401k/RRSP matching, mental health support, paid sabbaticals, generous parental leave, flexible work options, and more.

Basis is proud to be an equal-opportunity employer. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, age, and beyond.

If you need assistance with interview accessibility, please contact talent.acquisition@basis.com. Your privacy is important to us, view our policy here.

Source: Basis careers (Lever)

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