Sr. Manager, Influencer Marketing & Community, rhode

Elfbeauty
Beverly Hills, CA
Hybrid

Who this role is best for

Strong fit for candidates with deep influencer marketing experience who can lead cross-functional strategies in a hybrid work environment.

Best fit for

  • Candidates with 5-7 years of influencer marketing experience and a background in beauty or lifestyle industries
    — “5-7 years of experience in influencer marketing, creator partnerships, social media, PR or brand marketing; beauty or lifestyle experience preferred.”
  • Individuals skilled in managing creator relationships and translating brand goals into actionable strategies
    — “Ability to translate broader brand and business priorities into thoughtful creator strategies.”
  • Professionals who thrive in hybrid work environments and are comfortable with in-office collaboration
    — “Hybrid 3 day in office, 2 day at home work environment.”

Things to consider

  • Requires a significant in-office presence with 3+ days per week in the office
    — “Hybrid Model: 3+ days a week in the office”
  • Candidates must be prepared to lead complex programs independently and escalate when necessary
    — “Ability to independently lead complex programs and make sound decisions while knowing when to escalate.”

How to stand out

  • Highlight experience in managing creator ecosystems and translating brand goals into strategies
    — “Translate broader brand and business priorities into thoughtful creator strategies”
  • Emphasize cross-functional leadership and collaboration with teams like Social, Growth, and E-commerce
    — “Partner closely with Brand, Social, Growth, E-commerce, Communications, Creative and Operations across key initiatives.”
  • Showcase expertise in global influencer strategies and local market adaptation
    — “Lead influencer strategy for priority global markets and launches, working with regional teams and agency partners.”
  • Demonstrate analytical skills with performance and cultural insights shaping strategy
    — “Analyze performance across influencer programs and translate results, creator behavior and cultural insights into actionable recommendations.”
  • Demonstrate a track record in managing creator relationships and affiliate programs
    — “Experience managing creator and talent relationships, including outreach, negotiation and ongoing relationship development.”
Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Influencer and creator strategy
  • Program execution
  • Relationship management
Typical background
Deep experience in influencer marketingUnderstanding of creator relationships

Skills & requirements

Required

Influencer MarketingCreator RelationshipsBrand StrategyCommunity ManagementPerformance AnalysisGlobal Market Strategy

Preferred

Event ManagementProduct TestingEarly Access

Stack & domain

Influencer MarketingCreator RelationshipsBrand And Business PrioritiesOrganic Influencer MarketingGiftingCreator AffiliatePartnershipsCommunityKey Brand MomentsCreator StrategiesProgram ExecutionRelationship ManagementCreator SelectionInvestmentEventsProduct TestingEarly AccessBrand ExperiencesGlobal MarketsLaunchesPerformance InsightsCultural InsightsLeadershipCommunicationProblem-solvingTeamworkCollaborationContinuous LearningMarketingInfluencerBrand

About the role

Original posting from Elfbeauty via Lever

About the Company

e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face. 

Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode.

In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands. 

Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry. 

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

We’re a pioneering brand in the beauty space, driven by innovation and a deep connection to our community. With a focus on authentic storytelling and meaningful engagement, we’re redefining what it means to build a modern, culturally relevant brand.

As we continue to grow, we’re looking for a Senior Manager, Influencer Marketing & Community to lead key strategies and programs across our growing creator ecosystem. This is an exciting opportunity for someone with deep experience in influencer marketing who understands how to build meaningful creator relationships and translate broader brand and business priorities into thoughtful creator strategies.

In this senior-level role, you’ll lead major priorities across organic influencer marketing, gifting, creator affiliate, partnerships, community and key brand moments. You’ll work cross-functionally to shape creator strategies, lead complex programs and develop the team as rhode continues to grow globally.

What You'll Do:

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Lead influencer and creator strategy across major product launches, evergreen priorities, campaigns and key brand moments.

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Translate broader brand and business priorities into thoughtful creator strategies, determining the right approach across organic, gifting, creator affiliate, partnerships and community-driven activations.

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Lead influencer programs from strategy through execution, ensuring strong creator selection, relationship management and overall program delivery.

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Build and maintain relationships with priority creators, managers and talent partners, identifying opportunities to deepen relationships across the brand.

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Lead creator affiliate and partnership strategies across key priorities, using organic and performance insights to inform creator selection and investment.

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Develop creator and community strategies across events, product testing, early access and other brand experiences.

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Lead influencer strategy for priority global markets and launches, working with regional teams and agency partners to develop locally relevant approaches.

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Analyze performance across influencer programs and translate results, creator behavior and cultural insights into actionable recommendations.

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Stay deeply connected to the creator landscape, emerging talent, platform behavior, beauty trends and cultural moments, translating insights into opportunities for the brand.

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Partner closely with Brand, Social, Growth, E-commerce, Communications, Creative and Operations across key initiatives.

To Be Successful:

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Strong strategic instincts with the ability to translate broader objectives into clear strategies and recommendations.

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Deep understanding of creators, culture and what makes talent relevant to the rhode brand and community.

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Strong relationship-building skills with experience managing creators, talent representatives and external partners.

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Ability to independently lead complex programs and make sound decisions while knowing when to escalate.

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Strong analytical skills with the ability to use performance and qualitative insights to inform strategy.

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Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.

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Strong cross-functional leadership and communication skills.

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Proactive, resourceful and solutions-oriented with a high standard for execution.

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Strong people manager with an interest in developing junior talent.

What You'll Bring:

  • Bachelor's degree in Marketing, Communications, Public Relations or other related field

-

5-7 years of experience in influencer marketing, creator partnerships, social media, PR or brand marketing; beauty or lifestyle experience preferred.

-

Experience developing and leading influencer strategies across major launches, campaigns or brand initiatives.

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Experience across organic influencer marketing, gifting, creator affiliate and paid creator partnerships.

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Strong understanding of social platforms, creator behavior, emerging talent and the evolving influencer landscape.

-

Experience managing creator and talent relationships, including outreach, negotiation and ongoing relationship development.

-

Experience working cross-functionally across marketing, creative, social, growth and other partner teams.

-

Familiarity with influencer marketing, affiliate and analytics platforms is a plus.

Other Details for Consideration:

  • Location of Position: Beverly Hills, CA
  • Hybrid Model: 3+ days a week in the office 
  • Reports to: Associate Director, Influencer Marketing & Community
  • Budgeted Salary Range: $110K-$140K

The base salary range for this role is listed above. 

Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.

Compensation components are subject to change at the company’s discretion

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.

Source: Elfbeauty careers (Lever)

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