Aimed at mid-to-senior level product designers who are systems-minded and comfortable with fintech workflows, working in a startup-like environment in San Francisco.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Baselayer via Greenhouse
ABOUT BASELAYER
Every business in America needs a bank account to exist. The system that decides whether they're real, who's behind them, and whether they're a risk, runs on infrastructure from the 1980s. We're rebuilding that layer from scratch.
Baselayer is the identity layer for institutions across the United States: the most complete business graph in America and every human tied to it. We fuse public records, IRS data, sanctions lists, web signals, and fraud telemetry from 2,200+ financial institutions into a single graph that resolves any business and the humans behind it in milliseconds. The legacy credit bureaus took 50 years to build something that gets 60% match rates. We've built something that gets 98% in under two years.
Today we're trusted by over 20% of financial institutions in America including FIS, Rho, Socure and top five US banks. But the graph is becoming infrastructure for anyone who needs to know if a business is real and worth trusting: gig platforms, marketplaces, AI companies, and commerce infrastructure at scale.
Trust is the substrate of every financial transaction. We're rebuilding it.
ABOUT THE TEAM
AI agents are starting to transact: opening accounts, buying services, moving money on behalf of the businesses and people behind them. Every one of those transactions has a counterparty asking the question banks have always asked: who am I dealing with, and can I trust them? Today's identity infrastructure wasn't built to answer it at agent speed.
The Agentic Economy team is extending Baselayer's business graph into the trust layer for agentic commerce: verifiable credentials that bind an agent to the verified business and human behind it, a registry counterparties can query in real time, and verification APIs that plug into the networks, platforms, and protocols where agent transactions happen.
We run like a startup inside a startup: a small senior team led by our GM of Agentic Economy, working directly with payment networks, banks, wallet providers, and agent platforms. The category is being defined right now; the standards, seats, and infrastructure decisions of the next 18 months will be consequential for a decade.
ABOUT THE ROLE
As Baselayer’s Sr. Product Designer, you’ll help shape the design systems that power our fintech platform. Working closely with our CTO, you’ll gain hands-on experience across system design, product development, and cross-functional collaboration - building the foundations that ensure consistency, usability, and scalability as we grow.
WHAT YOU'LL DO
Own product design end-to-end — from understanding the problem through research and stakeholder input, to shipping polished UI
Design screens, flows, and interactions for Baselayer's platform using our established design system and component library
Translate complex KYB, risk, and compliance workflows into clear, usable interfacesCollaborate closely with engineering to ensure designs are feasible, consistent, and ready for handoff
Use AI tools alongside Figma to move faster on explorations, prototypes, and design-to-code workflowsIdentify and flag UX inconsistencies across the product; contribute improvements to our design system
Participate in user research and usability testing to validate design decisions
MINIMUM REQUIREMENTS
3+ years of experience in UX/UI or digital product design (internship, freelance, or entry-level roles welcome)
Strong working knowledge of Figma (Auto Layout, variants, components, tokens)
Detail-oriented and organized - you maintain consistency across files, states, and use cases
Comfortable taking direction, iterating quickly, and incorporating feedback
A proactive communicator who collaborates well with product, design, and engineering
Interest in learning design systems and scaling visual languages
WHAT SETS YOU APART
You’re obsessed with clean systems and thoughtful design. You love turning patterns, components, and tokens into tools that make products shine. You’re comfortable in Figma, curious about how design and code meet, and eager to learn how great design systems scale. You care about the details, move fast to get things done, and take pride in the craft that makes every pixel feel intentional. You’re excited to execute quickly, learn from feedback, and grow into a systems-minded product designer.
WORK LOCATION
Based in San Francisco, 4 days per week in office
COMPENSATION
Salary Range: $165,000 - $235,000 + Equity
BENEFITS
Time off when you need it: Flexible PTO so you can recharge without red tape
In-person energy: We're based in SF and meet in the office 4 days per week
Competitive compensation: We pay well and back it with equity. We want you to think and act like an owner
Career rocket fuel: You'll help build the foundation of a high-growth startup, working side by side with experienced founders and team members who've done it before
Benefits on us: We cover 100% of your health, dental, and vision premiums. No surprise deductions from your paycheck
401(k) with company match: We match your contributions so your future self benefits too
HSA contributions included: We contribute to your HSA on applicable plans, so your coverage works as hard as you do
Stay healthy, stay sharp: A $250 monthly gym stipend to help you bring your best self to work, and everywhere else
Lunch on us: Lunch stipend so you can stay fueled and focused without thinking about it
A seat at the table: We believe in transparency, radical candor, and giving every team member a voice 🔥
Source: Baselayer careers (Greenhouse)