Sr. Product Marketing Manager, Department Solutions

Snowflake
CA-Menlo Park +1 more
HybridCareer-pivot friendly

In the 12 months to 30 Jun 2026, Snowflake filed 1 H-1B position titled "Senior Manager, Product Marketing". Source: U.S. Department of Labor, LCA disclosure data. A record of filings already made, not a commitment to sponsor.

Who this role is best for

Geared toward cross-functional leaders comfortable with scaling global programs and translating technology into business value.

Best fit for

  • Candidates with experience aligning global strategy to regional execution and driving measurable outcomes for finance leaders.
    — “align strategy with execution”
  • Individuals who have led cross-functional working groups in large-scale product marketing campaigns.
    — “Lead cross-functional working groups to ensure disciplined marketing program execution”

Things to consider

  • Travel commitment may require up to 25% of time, which could be a factor for candidates preferring remote work.
    — “Willingness to travel up to 25% of the time.”
  • The role demands a high level of collaboration across multiple teams and regions.
    — “working closely with Account teams, Field Marketing, Technical Sales, Industry specialists, and Global PMMs”

How to stand out

  • Highlight experience with large-scale GTM programs that align with global and regional priorities.
    — “orchestrate cross-functional GTM programs that scale across regions”
  • Emphasize your ability to translate complex technology into clear business value for finance decision-makers.
    — “Translate Snowflake’s platform value into business value statements”
  • Showcase your success in enabling large sales teams with targeted messaging and campaigns.
    — “equipping sales teams with messaging and programs that tie Snowflake’s value to measurable customer impact”
  • Demonstrate your track record in developing and executing integrated campaigns and sales plays.
    — “Develop and execute “big bets” by identifying opportunities for net-new integrated campaigns”
  • Include examples of how you've influenced global strategy using regional insights.
    — “surfacing regional insights to shape global direction”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • successful execution of go-to-market plans
  • acceleration of adoption
  • effective enablement of sales teams
Typical background
product marketingsolutions marketing

Skills & requirements

Required

Product MarketingGo-to-market StrategyCross-functional Collaboration

Preferred

Ai-native ThinkingCloudDataML

Stack & domain

Product MarketingSolutions MarketingGTM StrategyAi/mlCloudDataApplicationsCollaborationCommunicationStorytellingEnablementInfluenceFinanceSalesField MarketingTechnical SalesIndustry SpecialistsGlobal Pmms

About the role

Original posting from Snowflake via Ashby

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

We’re at the forefront of the data revolution, building the world’s greatest data, applications, and AI/ML platform. Our ‘get it done’ culture empowers everyone at Snowflake to innovate, create work with lasting impact, and thrive in a collaborative environment.

Snowflake product marketers conceive of and execute go-to-market plans that drive awareness, adoption, and drive success for our customers. We are looking for a Sr. Product Marketing Manager to orchestrate go-to-market execution for the Finance Department / CFO Office, scaling global programs, amplifying regional priorities, and ensuring our message resonates with finance leaders across industries.

This is a highly cross-functional role, working closely with Account teams, Field Marketing, Technical Sales, Industry specialists, and Global PMMs to align strategy with execution. The successful candidate will thrive on program orchestration, enablement at scale, and surfacing regional insights to shape global direction.

WHAT YOU’LL DO

  • Co-own and align marketing strategy for the Finance team personas, ensuring plans reflect customer insights and empower the field to execute with impact.
  • Develop and execute “big bets” by identifying opportunities for net-new integrated campaigns and targeted sales plays that accelerate adoption.
  • Enable the field at scale by running programs, sales plays, and delivering relevant messaging that drive pipeline and revenue outcomes.
  • Lead cross-functional working groups to ensure disciplined marketing program execution and alignment across teams.
  • Champion outcome-driven selling by equipping sales teams with messaging and programs that tie Snowflake’s value to measurable customer impact.
  • Translate Snowflake’s platform value into business value statements that resonate with decision makers across every industry vertical.
  • Support industry coverage and Data for Good initiatives by ensuring campaigns and narratives land with business and societal impact.

OUR IDEAL CANDIDATE WILL HAVE

  • 5+ years of experience in product marketing, solutions marketing, or GTM strategy, ideally within data, analytics, cloud, or AI/ML.
  • Demonstrated ability to orchestrate cross-functional GTM programs that scale across regions and resonate with diverse personas.
  • Proven success enabling large sales organizations through impactful programs, sales plays, and messaging that drive measurable outcomes.
  • Ability to translate technology value into clear business outcomes that resonate with decision-makers.
  • Strong collaboration and influence skills, with the ability to align global strategy to regional execution.
  • Excellent communication and storytelling abilities, distilling complex concepts into compelling, business-relevant narratives.
  • Commitment to being a culture champion who builds trust, collaboration, and inclusivity across functions and regions.
  • An analytical, data-driven mindset with a focus on measuring impact and driving continuous improvement.
  • Experience developing regional or industry-specific campaigns that complement global priorities is a plus.
  • BS/BA degree preferred.
  • Willingness to travel up to 25% of the time.

Snowflake is scaling fast across lines of businesses, and we need marketing leaders who can think strategically and execute with urgency. If you are energized by orchestrating programs, enabling the field, and amplifying the voice of the region to shape global impact, we’d love to meet you.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com http://careers.snowflake.com

Source: Snowflake careers (Ashby)

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