Staff Product Designer

Gohighlevel
United States
Remote

Who this role is best for

Strong fit for seasoned product designers who lead cross-functional initiatives and shape AI-enabled workflows in a remote-first, global environment.

Best fit for

  • Candidates with 8+ years of designing complex SaaS and AI-enabled products who can lead cross-team design strategy
    — “8+ years of relevant product design experience, leading complex, ambiguous and high-impact initiatives across multiple teams or product areas”
  • Individuals who balance hands-on design work with strategic leadership and have a strong design systems background
    — “Design systems are an important part of this role, but not the whole role”
  • Professionals who are fluent in prototyping tools and can translate data and customer needs into tangible design outcomes
    — “Strong prototyping fluency, including the ability to use Figma, Framer, AI coding tools or lightweight front-end code to make complex ideas tangible”

Things to consider

  • The role requires a portfolio, which is a non-negotiable requirement for application
    — “Applications without a portfolio will not be considered”
  • Candidates must be comfortable with AI-powered tools for design exploration and workflow acceleration
    — “Experience using AI-powered tools for exploration, prototyping, critique, synthesis or workflow acceleration is mandatory”

How to stand out

  • Highlight experience leading cross-team initiatives and shaping product direction beyond single features
    — “Experience shaping product direction beyond a single feature or team”
  • Showcase work with AI-powered interfaces and automation-heavy experiences in your portfolio
    — “Experience designing AI-powered, automation-heavy or intelligent product experiences”
  • Demonstrate how you've strengthened shared design patterns and implementation guidance in past roles
    — “Strengthen shared patterns, design-system adoption, accessibility standards and implementation guidance across adjacent product areas”
Pace · SteadyCollaboration · HighAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Leading high-impact product design work
  • Connecting adjacent product experiences
  • Turning complex problem spaces into coherent shipped outcomes
Typical background
8+ years of experience in product designExperience with SaaS, B2B, platform, workflow-heavy, AI-enabled product experiences

Skills & requirements

Required

Product DesignComplex Digital Product DesignSaas DesignB2B DesignAi-enabled Product DesignDesign SystemsAi-powered ToolsExperience DirectionComplex Workflow MappingPrototypingAccessibility StandardsReusable ComponentsCustomer-centered Design

Preferred

AI Development

Stack & domain

Product DesignSaasB2BAIDesign SystemsPrototypingAI ToolsLeadershipCommunicationTeamworkProblem-solvingAttention To DetailSoftwareDesign

About the role

Original posting from Gohighlevel via Lever

About Us

HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users  with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.

Our People

With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact

As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

About the Role

We are seeking a Staff Product Designer who can lead high-impact product design work across multiple teams, connect adjacent product experiences and turn complex problem spaces into coherent shipped outcomes. You have spent 8+ years designing complex digital products, ideally including SaaS, B2B, platform, workflow-heavy, AI-enabled or similarly sophisticated product experiences.

As a staff individual contributor, you will operate across product areas where the right solution depends on more than one roadmap, team or feature brief. You will partner deeply with Product, Engineering, Data, Research, Design leadership and customer-facing teams to frame the right problems, define product experience direction and help teams move from ambiguity to high-quality execution.

This role requires exceptional craft, strong product judgment and the ability to balance strategic influence with hands-on design work. You should be comfortable defining experience direction, mapping complex workflows, prototyping new interaction models, strengthening shared patterns and helping teams preserve quality through implementation.

Design systems are an important part of this role, but not the whole role. You will use systems, patterns, accessibility standards and reusable components to connect product experiences while still leading original, customer-centered design work for high-impact product areas.

Experience using AI-powered tools for exploration, prototyping, critique, synthesis or workflow acceleration is mandatory. Applications without a portfolio will not be considered.

What You'll Do

Lead design strategy and execution for complex initiatives that span multiple teams, product surfaces or customer workflows

Translate customer needs, business goals, technical constraints, data signals and product strategy into clear experience direction

Partner with product and engineering leaders to clarify problem spaces, sequence design work and align teams around high-quality outcomes

Create prototypes, workflows, interaction models and high-fidelity designs that make complex product ideas tangible and testable

Identify product experience gaps, design debt and cross-team inconsistencies, then turn them into practical improvements

Shape AI-enabled workflows, intelligent interfaces and automation-heavy experiences that give customers clarity, control and confidence

Strengthen shared patterns, design-system adoption, accessibility standards and implementation guidance across adjacent product areas

Mentor senior and lead designers through critique, coaching, product judgment, storytelling and strong design rationale

Collaborate effectively across US and India time zones in a 100% remote environment

What We Are Looking For

8+ years of relevant product design experience, leading complex, ambiguous and high-impact initiatives across multiple teams or product areas

An exceptional portfolio that demonstrates staff-level craft, product judgment, customer empathy, systems thinking, measurable impact and shipped product quality

Experience shaping product direction beyond a single feature or team, with the ability to connect adjacent workflows into coherent customer experiences

Exceptional visual and interaction design craft, with deep care for hierarchy, layout, typography, grids, spacing, motion, usability, accessibility, content quality and implementation detail

Proven experience across the design lifecycle, including research, information architecture, interaction design, visual design, prototyping, content strategy and usability testing

Strong prototyping fluency, including the ability to use Figma, Framer, AI coding tools or lightweight front-end code to make complex ideas tangible

Experience designing AI-powered, automation-heavy or intelligent product experiences where customers need transparency, control, trust and useful guidance

Deep fluency in design systems, accessibility standards, reusable patterns and scalable product experience decisions

Strong cross-functional leadership skills and the ability to work fluently with product managers, engineers, data partners, customer-facing teams, senior stakeholders and other designers

Excellent communication and facilitation skills, with the ability to align teams through customer insight, business rationale, data, prototypes and craft

A collaborative, low-ego leadership style with a track record of mentoring designers, improving critique and raising standards

How You Work

You move comfortably between product strategy, customer insight, systems thinking, prototyping and hands-on design execution

You lead through influence, clarity and credibility across teams that may not report into the same roadmap or operating rhythm

You are a maker as well as a strategist, using prototypes, AI-assisted tools and practical technical fluency to make ideas concrete quickly

You balance speed, detail, scalability and quality without losing sight of the customer

You build trust through warmth, candor, accountability and genuine respect for your teammates as people

You enjoy leading collaboration across time zones and cultural contexts, including with US- and India-based teammates

You communicate in ways that help distributed teams work with clarity, care, trust and momentum

You advocate for accessibility, inclusion and ethical design

Equal Employment Opportunity Information

The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.

Source: Gohighlevel careers (Lever)

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