Fintech professionals with go-to-market experience and comfort in merchant conversations will find this strategy role at a fast-growing payments startup.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Coinflow via Ashby
About Coinflow
Coinflow is the next-generation payment service provider revolutionizing global financial infrastructure with stablecoins, AI-driven fraud prevention, and instant settlement. Coinflow enables businesses to grow faster with instant settlement, fraud & chargeback indemnity, global pay-ins, multi-currency FX, and unified payouts. Founded in 2023, the company serves marketplaces, fintechs, remittance providers, gaming platforms, and ecommerce merchants worldwide.
Since our seed round in 2024, we’ve achieved 23x revenue growth and scaled to multi-billion-dollar annual transaction volume. In response to this growth, Coinflow announced a $25M Series A https://coinflow.cash/blog/coinflows-series-a in October 2025—led by Pantera Capital, CMT Digital, Coinbase Ventures, Jump Crypto, and Reciprocal Ventures—accelerating our mission to power the world’s fastest-moving businesses with innovative, reliable global payments.
Coinflow is proudly headquartered in Chicago, IL. Learn more at coinflow.cash http://coinflow.cash.
ROLE OVERVIEW
Coinflow moves money for businesses the old payments playbook wasn’t built for: marketplaces paying out across borders, fintechs settling in stablecoins, platforms that need funds the same day. That list keeps growing. New trends like agentic commerce are creating new kinds of merchants, and we want to reach them first. This role exists to find the next verticals and product lines, prove we can win them, and hand the sales team a playbook that works. You’ll report to the Head of Strategy and work with product, sales, partnerships, and marketing every week.
You'll do the research, outreach, and deal work that turns a vertical thesis or a new product into live merchants, then write the playbook so the sales team can repeat it. Expect about two thirds of your time on go-to-market and product. The rest flexes across company strategy, planning, and corporate development as priorities shift.
This is a generalist seat with a lot of range. The right person wants to be in merchant and partner conversations, not just analyzing them, and is comfortable carrying several different projects in the same week.
WHAT YOU'LL DO
- New Vertical and Geography Go-to-Market: Research and map new merchant categories and geographies, form the thesis on where Coinflow wins, build target lists and messaging, and run license, outbound, and partnerships motions. Track what works and turn it into playbooks the revenue org can run on their own.
- Product Strategy: Partner with our Head of Product on strategy, roadmap, and distribution for new product lines such as card issuance, agentic payments, and BNPL: market mapping, customer interviews, positioning and collateral with product marketing, and deciding which customers to sell to first.
- Strategic Deals and Partnerships: Step into early merchant, platform, and referral partner conversations: discovery, RFPs, pricing and deal structure, and follow-through. Help stand up the partnership channels that open a new vertical.
- Market and Competitive Intelligence: Keep a current read on competitors, pricing moves, regulatory changes, and what we hear at conferences and on calls, and turn it into talk tracks and a point of view the team can use, not just a report-out.
- Measurement: Build the reporting that shows where each new vertical and product line stands, and use it to decide what to double down on and what to drop.
- Company Strategy and Corporate Development: Contribute to quarterly OKRs, company metrics, and board and investor materials, and support evaluation of investments, acquisitions, and joint ventures: sourcing, diligence, and modeling.
The measure of success is simple: live merchants and real volume in high value verticals, geographies, and product lines. Decks and announcements don't count.
REQUIRED QUALIFICATIONS
- 4 to 7 years in strategy, consulting, banking, venture, product, or go-to-market, ideally at a fintech or payments company
- You've taken an idea from research to the market: built the list, done the outreach, sat in the conversations, and measured what worked
- Comfortable talking to founders, merchants, and partners, not just analyzing them
- Can explain payments concepts like interchange, settlement, and virtual cards to a CFO, and talk through API design with an engineer
- Structured thinker who writes clearly; you can turn a dozen calls into a one-page point of view
- Data-fluent: at home in a CRM and spreadsheets, and able to build your own reporting before formal infrastructure exists
- Thrives with a broad scope and shifting priorities, and can hold several projects at once without dropping any
- Based in Chicago or New York, or willing to relocate
PREFERRED QUALIFICATIONS
- Payments background, whether at a payment service provider, acquirer, or payments-focused fintech, with working knowledge of acquiring, card issuance, payouts, stablecoins, or embedded finance
- Experience working with sales and product teams on a product launch or a new-market entry
- Hands-on with AI tools and automation for research and outbound; we use them heavily
- Comfortable in data analysis tools and coding languages (e.g. SQL, Python), or able to get there quickly
- Exposure to investments, M&A, or partnership diligence
WHAT WE OFFER
- Competitive compensation including base salary, performance bonus, and equity
- A seat close to the CEO, Head of Strategy, and Head of Product, with real influence over which verticals, GTM motions, and products Coinflow prioritizes next
- Collaborative and innovative work environment with world-class investors
- Equity at a fast-growing, venture-backed startup
The base salary range for this role is $140,000 - $190,000 USD. The actual base salary offered depends on a variety of factors, including but not limited to experience, education, skills, qualifications and business needs.
In addition, the employee who fills this role will be eligible for an equity grant, allowing you to share in the long-term success of the company. You will also have access to a wide array of benefits, including health and wellness benefits, 401(k) savings plan, and flexible time off.
Join the team rewriting how money moves worldwide—and become a driving force in the $194 trillion cross-border payments market.
Source: Coinflow careers (Ashby)