Technical Content Marketing Manager, Infrastructure

fal
San Francisco, CA
Career-pivot friendly

Who this role is best for

Aimed at mid-to-senior level technical content marketers who can translate complex infrastructure and AI/ML concepts into compelling narratives.

Best fit for

  • Candidates with a background in AI/ML infrastructure and a passion for developer-focused storytelling
    — “Strong understanding of cloud infrastructure, AI/ML infrastructure, developer tools, or adjacent technical products”
  • Individuals who can independently research and convert engineering insights into polished technical content
    — “Able to independently research technical subjects, ask the right questions, and turn engineering knowledge into polished content”
  • Professionals comfortable working in a dynamic technical environment with frequent publishing demands
    — “Comfortable moving quickly and publishing frequently in a fast-changing technical environment”

Things to consider

  • The role requires relocation to San Francisco despite offering visa sponsorship
    — “We offer visa sponsorship and will help you relocate to San Francisco.”
  • Candidates must be prepared to work closely with engineers and product teams on a regular basis
    — “Work directly with engineers to uncover interesting technical stories and turn them into clear, compelling content”

How to stand out

  • Highlight experience creating authoritative technical content for developer audiences
    — “Support SEO and AEO by building authoritative content around the infrastructure problems developers are searching for”
  • Emphasize prior work explaining AI/ML topics like inference performance, GPU infrastructure, and distributed systems
    — “Explain topics like inference performance, GPU infrastructure, autoscaling, distributed workloads, model serving, training, latency, and throughput”
  • Showcase ability to translate engineering breakthroughs into compelling narratives for non-technical stakeholders
    — “Translate product launches and engineering breakthroughs into narratives that resonate beyond the engineering team”
  • Demonstrate familiarity with creating benchmarks and competitive technical content
    — “Create benchmarks and competitive content that clearly communicates where fal performs differently”
  • Include examples of technical deep dives and architecture content you have developed in the past
    — “Develop technical deep dives and architecture content that demonstrates how fal works under the hood”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • write technical blogs
  • create benchmarks
  • develop technical deep dives
Typical background
technical writingcontent marketingproduct marketing

Skills & requirements

Required

Technical WritingContent CreationSeo/aeoDeveloper Communication

Preferred

Technical Deep DivesProduct Launch Narratives

Stack & domain

Technical WritingCloud InfrastructureAi/ml InfrastructureDeveloper ToolsGpusInferenceDistributed SystemsApisModel ServingPerformanceSEOAEOContent DistributionTechnical AccuracyStorytellingResearchQuestioningPolished ContentAICloudInfrastructure

About the role

Original posting from fal via Ashby

fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.

As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.

ABOUT THIS ROLE:

We’re looking for a Technical Content Marketing Manager, Infrastructure to tell the story of fal’s infrastructure, from Serverless for deploying and scaling custom AI models across thousands of GPUs, to Compute for training on large, interconnected GPU clusters.

You’ll work closely with Marketing, Product, and Engineering to turn complex technical work into content that developers and technical decision-makers actually want to read, and that makes fal the obvious place to run generative media workloads.

Some of the most interesting work happening at fal is deep inside the infrastructure, and most of the market never sees it.

Your job is to uncover those stories and make them impossible to miss.

WHAT YOU’LL DO

  • Write technical blogs, landing pages, guides, tutorials, solution pages, and product launch content for Serverless and Compute
  • Work directly with engineers to uncover interesting technical stories and turn them into clear, compelling content
  • Explain topics like inference performance, GPU infrastructure, autoscaling, distributed workloads, model serving, training, latency, and throughput
  • Develop technical deep dives and architecture content that demonstrates how fal works under the hood
  • Create benchmarks and competitive content that clearly communicates where fal performs differently
  • Interview customers and turn their work into technical case studies and customer stories
  • Support SEO and AEO by building authoritative content around the infrastructure problems developers are searching for
  • Translate product launches and engineering breakthroughs into narratives that resonate beyond the engineering team
  • Build and maintain a consistent technical voice for fal across the website, blog, and other developer-facing channels
  • Work with Product Marketing to identify the stories and topics that will drive awareness, adoption, and demand

QUALIFICATIONS/NICE-TO-HAVES

  • An exceptional technical writer who can make complex systems clear without dumbing them down
  • Strong understanding of cloud infrastructure, AI/ML infrastructure, developer tools, or adjacent technical products
  • Comfortable talking with engineers about GPUs, inference, distributed systems, APIs, model serving, and performance
  • Able to independently research technical subjects, ask the right questions, and turn engineering knowledge into polished content
  • Strong instincts for both technical accuracy and storytelling
  • Experience writing for developers and technical decision-makers
  • Understanding of SEO/AEO and content distribution, not just writing in isolation
  • Comfortable moving quickly and publishing frequently in a fast-changing technical environment

WHAT WE OFFER AT FAL

  • Interesting and challenging work
  • A lot of learning and growth opportunities
  • We offer visa sponsorship and will help you relocate to San Francisco.
  • Health, dental, and vision insurance (US)
  • Regular team events and offsites

COMPENSATION

  • $150,000 - $220,000 + equity + comprehensive benefits package

U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION:

fal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law.

Source: fal careers (Ashby)

Similar roles