A natural match if you have experience in consumer tech marketing and a deep understanding of Korean youth culture.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Matchgroup via Lever
About the Team
Seoul is one of Tinder's key global hubs — home to cross-functional product pods building for hundreds of millions of members across 160+ countries. Our Seoul-based teams span Product, Design, Engineering (iOS, Android, web, and backend), and Data, working side by side to move fast: incubating new ideas, running rapid experiments, and shipping features that scale from a single market to Tinder's global business.
We partner closely with teams across the region and our U.S. headquarters, taking what works locally — new experiences, growth strategies, product bets — and turning it into playbooks and products that shape how Tinder shows up for members everywhere.
Our Mission
Launched in 2012, Tinder revolutionized how people meet and has become one of the world’s most popular apps for meeting new people. With tens of millions of users globally, Tinder continues to shape culture, spark conversations, and redefine how a new generation connects.
At Tinder, we believe meaningful connections start with authenticity, curiosity, and self-expression. We’re looking for a highly driven and culturally fluent Marketing Manager to help grow and evolve Tinder’s brand presence in Korea.
The Role
We are looking for a strategic, creative, and culturally plugged-in Marketing Manager to manage Tinder’s marketing initiatives in Korea.
This role will drive locally relevant brand and growth marketing strategies across campaigns, social, influencers, partnerships, CRM, product marketing, and consumer engagement initiatives. The ideal candidate deeply understands Korean youth culture and digital behavior, while also being highly comfortable operating within a fast-moving global organization.
You should be someone who can execute hands-on, collaborate cross-functionally, and constantly identify new ways to make Tinder culturally relevant and commercially impactful in Korea.
You will work closely with local, regional, and global stakeholders across Marketing, Product Marketing, Social, CRM, Comms, Legal, Media, and Partnerships teams.
This will be a 2-year contractor role.
Key Responsibilities:
- Manage the development and execution of integrated marketing strategies and campaigns across paid, owned, earned, social, influencer, CRM, experiential, and digital channels
- Drive culturally relevant and insight-led marketing initiatives that strengthen Tinder’s brand relevance, engagement, and growth in Korea
- Partner closely with creative and media agencies, PR/Comms, CRM, Product Marketing, Legal and other relevant regional stakeholders to deliver impactful 360 campaigns from ideation through execution
- Manage and work closely with digital media agencies to oversee media planning, budget allocation, channel strategy, campaign optimization, and performance reporting across digital platforms
- Lead social-first marketing initiatives including influencer, creator, partnership, and content-driven campaigns that can generate conversation, engagement, and earned amplification
- Analyze campaign, audience, and business result data to drive optimization, improve ROI, and support data-informed decision making
- When required, help shape and execute in-app user engagement and feature adoption initiatives in partnership with CRM and Product Marketing teams
- Manage marketing budgets, timelines, agencies, and external partners effectively while ensuring operational excellence
- Ensure all local executions align with Tinder’s global brand principles while maximizing local cultural relevance and market impact
Required Qualifications:
- 5–8 years of experience in Brand Marketing, Growth Marketing and/or Digital Marketing.
- Experience within consumer tech, digital platforms, entertainment, gaming, lifestyle or other culturally driven brands preferred
- Strong understanding of Korean youth culture, digital behavior, social platforms, internet culture, and evolving consumer trends
- Proven experience leading integrated multi-channel campaigns across paid media, social, influencer, CRM, partnerships, and experiential marketing
- Hands-on experience managing digital media strategy and execution across platforms such as Meta, Google (incl YouTube), TikTok, Kakao, Naver, X and other digital ecosystems
- Experience working with media, creative, influencer, PR, and production agencies in fast-paced environments
- Data-savvy with the ability to interpret campaign and consumer insights and translate them into actionable marketing strategies
- Strong storytelling, communication, and presentation skills in both Korean and English
- Ability to balance global alignment with local cultural nuance and relevance
Preferred Characteristics:
- Naturally curious about culture, relationships, and evolving consumer behaviors
- Strong sense of judgment and attention to nuance
- Proactive, collaborative, and solutions-oriented mindset
- Comfortable navigating ambiguity and evolving priorities
- Entrepreneurial mindset with strong ownership, adaptability, and problem-solving capabilities
Application Requirements
English Resume
#Tinder
Source: Matchgroup careers (Lever)