Vice President, Go-to-Market

American Express
New York, NY

Who this role is best for

Aimed at senior-level business leaders who can navigate complex cross-functional partnerships and manage high-priority digital innovation initiatives.

Best fit for

  • Candidates with experience leading digital product launches across multiple functions and geographies
    — “launching Digital Labs' portfolio within the context of complex internal processes across key emerging digital products”
  • Individuals who have demonstrated leadership in agile environments with high autonomy and responsibility
    — “can handle ambiguity in a fast-moving organization, and thrives on a high level of autonomy and responsibility”
  • Professionals with a background in managing governance, compliance, and risk for innovative products
    — “oversee Digital Labs' governance and control environment, ensuring appropriate risk governance oversight”
  • Leaders with a proven ability to influence and align stakeholders across diverse functions
    — “partner closely with senior executives, product teams, and enterprise stakeholders such as Legal, Compliance, Privacy and InfoSec”

Things to consider

  • U.S. employment eligibility is required, with no visa sponsorship available for this role
    — “Employment eligibility to work with American Express in the U.S is required as the company will not pursue visa sponsorship for these positions”

How to stand out

  • Highlight experience in launching products with cross-functional governance and compliance integration
    — “navigate complex risk requirements, and bring innovative products and experiences to market”
  • Showcase leadership in managing teams and driving process improvements for speed to market
    — “Lead process improvements, develop toolkits/resources, and reengineer activities across the team”
  • Emphasize strategic thinking and technical acumen in articulating product functionality
    — “Expertise in articulating product functionality and demonstrating technical acumen”
  • Demonstrate a track record in influencing stakeholders across multiple business functions
    — “influence partners across a wide variety of functions”
  • Position yourself as a leader who can manage global initiatives and regulatory engagement
    — “Collaborate closely with international markets to determine appropriate management of global launches”
Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • successful launches of digital products
  • cross-functional alignment
Typical background
experience in digital innovationleadership in complex projects

Skills & requirements

Required

Go-to-market StrategyCross-functional CollaborationRisk ManagementProject ManagementTeam Leadership

Preferred

Digital Payment SolutionsBlockchain

Stack & domain

InterpersonalCommunicationNegotiationLeadershipProblem-solvingProgram ManagementDigital Payment SolutionsBlockchainDigital WalletsAgentic CommerceGenai

About the role

Original posting from American Express

Amex Digital Labs is responsible for catalyzing digital innovation by originating, incubating, and managing emerging products and platforms that can be essential to our customers' digital lives. We emphasize creativity, customer centricity, and innovation. Focus areas include crafting industry-leading digital payment solutions, leveraging our membership assets to build digital experiences, and defining new products and services based on emerging technologies and trends.

The Go-to-Market VP will lead the function responsible for launching Digital Labs' portfolio within the context of complex internal processes across key emerging digital products. The successful candidate will play a critical role in translating new technologies into actionable business decisions, accelerating launches, and driving cross-functional alignment across American Express.

The role will serve as a central leader for high-priority initiatives spanning Agentic Commerce, GenAI, digital wallets, blockchain, and other payment technologies. This leader will partner closely with senior executives, product teams, and enterprise stakeholders such as Legal, Compliance, Privacy and InfoSec to evaluate new opportunities, navigate complex risk requirements, and bring innovative products and experiences to market.

This VP will also oversee Digital Labs' governance and control environment, ensuring appropriate risk governance oversight while enabling agility, innovation, and speed to market.

Lead a team of ~20 GTM and governance colleagues

Drive the go-to-market path and process across the Digital Labs product portfolio, including Generative AI, Agentic Commerce, Digital Wallets and blockchain-based products and features

Proactively anticipate risks/issues and ensure appropriate mitigation planning is in place to avoid compromising delivery

Collaborate closely with international markets to determine appropriate management of global launches

Supervise ongoing performance of products live in market and provide thought leadership on post-mortems to optimize future launches

Anticipate emerging regulatory and operational considerations associated with new technologies and ensure appropriate stakeholder engagement and mitigation planningLead a centralized governance function responsible for maintaining the overall control and compliance environment for Digital Labs and ingest all process changes related to Project Guardian, in partnership with Control Management, GCO and Compliance

Oversee Digital Labs' audit and regulatory engagement, including enterprise-wide reviews, regulatory inquiries, and executive presentations related to the innovation portfolioEstablish scalable governance and decision-making processesLead process improvements, develop toolkits/resources, and reengineer activities across the team to help increase agility and speed to market

Exceptional interpersonal, communication, and negotiation skills with the ability to influence partners across a wide variety of functionsExceptional agency, can handle ambiguity in a fast-moving organization, and thrives on a high level of autonomy and responsibilityAbility to drive results against timelines, prioritize, and execute flawlesslyExceptional strategic, critical, and creative thinking to problem-solve obstacles and develop winning solutionsExceptional program management skills to lead end-to-end partnerships across several key verticals simultaneously – product development, engineering & technology, marketing, operational excellence, servicing, legal, compliance, information security, etc.Self-starter that can excel in a dynamic environment by driving decision-making, working well under pressure, and adapting to frequent changeExcellent relationship-building with partners and across internal stakeholdersProven track record in crafting and storytellingPossess intellectual curiosity about the evolving digital, mobile, and alternatives payments space and innovative membership experiencesExpertise in articulating product functionality and demonstrating technical acumenDemonstrated people leader who can coach and develop talentBachelor's Degree required, MBA a plusEmployment eligibility to work with American Express in the U.S is required as the company will not pursue visa sponsorship for these positions.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Source: American Express careers

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