Vice President, Media

VaynerMedia LLC
New York, NY
On-site

Who this role is best for

Aimed at senior media leaders with deep digital expertise who can navigate complex client portfolios and drive strategic innovation.

Best fit for

  • Candidates with 10-15 years of digital media experience and a track record of managing large-scale campaigns for Fortune 500 brands
    — “10-15+ years of industry experience working within a platform with a proven track record of executing sophisticated, large scale digital media programs”
  • Individuals who have led growing teams and mentored talent for future managerial roles
    — “Experience leading and managing growing teams”
  • Candidates who can align micro and macro strategies while delivering client-focused outcomes
    — “Able to move with ease between micro and macros views, ensuring all are consistent”

Things to consider

  • Hybrid work arrangement may require in-office attendance as per company policy
    — “This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements”
  • The role demands a high level of strategic and creative leadership, not just execution
    — “Foster an environment that encourages intelligent risk taking, innovation and creativity”

How to stand out

  • Highlight experience in evaluating and approving media strategies for client presentations
    — “Evaluate/approve all recommendations and presentations before sending to client”
  • Demonstrate fluency in analytics and measurement systems like Google Analytics and MOAT
    — “Fluency with analytics, attribution and measurement systems. Including but not limited to: Google Analytics, MOAT/IAS/Double Verify”
  • Emphasize your ability to shape and lead teams while maintaining a strong client focus
    — “Delegate work effectively to, not only teach direct reports, but also deliver seamless client work”
  • Showcase your ability to drive P&L growth and manage account stability with a focus on long-term outcomes
    — “Responsible for account(s) margin contribution health and stability with an eye towards growth across Vayner portfolio”
  • Position yourself as a thought leader in emerging media trends and industry influence
    — “Contribute to industry dialogue, publications, and events adding unique perspective”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Finalizes and presents media objective and strategy documents
Typical background
Experience in media planning and buying

Skills & requirements

Required

Strategic PlanningMedia BuyingNegotiationTeam ManagementP&L ManagementClient Relationship Management

Preferred

Programmatic SEOAi-assisted Software DevelopmentEmerging Media Opportunities

Stack & domain

Media PlanningStrategic PlanningBuyingSocial And Digital ProficienciesClient AssessmentTeam ManagementP&L GrowthAccount ManagementComplex Package NegotiationsPresentation EvaluationTeam DevelopmentIndustry DialoguePublicationsEventsEmerging Media OpportunitiesAi-assisted Development ToolsInnovationCreativityLeadershipHonestyRobust CommunicationConstructive FeedbackTalent DevelopmentMediaDigital MarketingSocial Media

About the role

Original posting from VaynerMedia LLC

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

In a Nutshell:

Our VP leaders drive strategic planning and buying across a large / various lines of business across our social and digital teams identifying tactical game plans and setting strategies.   These individuals act as a strategic partner to our clients providing assessment of the client's current social and digital proficiencies and areas for improvement.   Our VP’s are responsible for ensuring the Honey Empire Values are followed and provides their teams with stability, direction, and growth.

What You’d Do:

Finalizes and presents media objective and strategy documents for larger efforts and periodic quarterly and annual planning

Looks for innovative and breakthrough ideas, approaches and solutions and opportunities to expand existing and sell new business to clients

Manages negotiations for high value and/or complex packages

Evaluate/approve all recommendations and presentations before sending to client

Delegate work effectively to, not only teach direct reports, but also deliver seamless client work

Foster an environment that encourages intelligent risk taking, innovation and creativity

Assist in interviewing, hiring, training, mentoring, developing and evaluating team members

Responsible for P&L growth, staffing, operations

Architects direction and scope; shaping strategy, team, and desired outcomes

Responsible for account(s) margin contribution health and stability with an eye towards growth across Vayner portfolio

Structure and solve the complex, multi-dimensional challenges that come with maintaining a healthy agency team and account

Able to move with ease between micro and macros views, ensuring all are consistent

Develop and promote a vision and culture that team and clients can see and chart a clear path to achievement

Position the organization as a center of expertise and influence in the industry

Lead honest, robust and meaningful conversations and regularly give constructive and actionable feedback, specifically focused on developing top talent for future managerial roles

Responsible for delivering annual reviews, including making promotion and merit based increase recommendations for team members in collaboration with S/EVPs

Continually collaborate with departmental leadership to develop and enhance Vayner’s recruitment pipeline and talent management best practices 

Deliver best in class holistic media strategies, inclusive of client KPI success and seeking to move the industry at large

Pursue and vet emerging media opportunities; guiding team on priorities, and adjusting agency-level POVs based on changing market dynamics

Contribute to industry dialogue, publications, and events adding unique perspective

 Foster a culture where we anchor our media recommendations on realistic business outcomes

Build, maintain, and grow senior-level client relationships; serving as an executive sponsor and client advisor for multiple clients within the agency portfolio

What You’ve Got:

A minimum 10-15+ years of industry experience working within a platform with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.

A proven track record of large-scale media buying proficiency across several buying/ biddable platforms with particular depth in the following:  Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.), Connected TV/OTT (Roku, Hulu, etc.)

Fluency with analytics, attribution and measurement systems.  Including but not limited to:

Google Analytics

MOAT/IAS/Double Verify

Nielsen/Millward Brown/Oracle Measurement

Experience working with attribution partners

MTA: VIQ, Neustera

Foot Traffic: Placed, 9th Decimal, PlaceIQ,

Call Attribution: Dialogtech 

Experience leading and managing growing teams

Advanced written and presentation communication skills with the ability to command an audience's attention and displays an exceptional gravitas 

A proven understanding and expertise in brand strategy, as well as the social/digital space and how it integrates with the wider marketing mix for Fortune 500 size brands

An individual who demonstrates the ability to navigate a portfolio of brands within a larger conglomerate or business group, gain an understanding of their unique company architectures, to build and strengthen relationships with essential stakeholders

A person that is well versed in media who can utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)

Understand and adopt new techniques and technologies that are relevant for clients’ media strategies 

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful.  The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors.  We encourage those who are passionate about what we do to apply!

Exact compensation may vary based on skills, experience, and location. 

Employer-sponsored 401k with match

Medical, Dental, and vision coverage

Unlimited PTO

Caregiver (Parental) Leave

Health and Wellness benefits

Base Salary$195,000—$240,000 USD

Source: VaynerMedia LLC careers

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