Vice President, Pricing & Monetization

Housecall Pro
United States

Who this role is best for

Best suited to candidates with leadership experience in pricing and monetization for SMB-focused businesses working in Vertical SaaS.

Best fit for

  • Candidates with leadership experience in pricing and monetization for SMB-focused businesses
    — “Proven experience developing pricing and monetization strategies for SMB-focused businesses”
  • Individuals who can scale pricing functions while influencing executive decisions
    — “Advise executive leadership on pricing strategy, monetization opportunities, and business performance to influence long-term company growth”

Things to consider

  • The role demands balancing customer value with commercial outcomes across global teams
    — “Balance customer value with commercial outcomes”
  • Candidates must be prepared for a high-impact, equity-based compensation model
    — “Equity in a rapidly growing startup backed by top-tier VCs”

How to stand out

  • Emphasize experience in creating scalable pricing processes and frameworks
    — “Design and operationalize a repeatable pricing lifecycle for evaluating and implementing pricing changes”
  • Highlight your ability to integrate AI and emerging technologies into strategy
    — “Experience owning business outcomes through pricing strategy, monetization, P&L ownership, or commercial leadership”
  • Showcase leadership in transforming pricing functions within growing organizations
    — “Demonstrated success building or transforming pricing, monetization, or commercial capabilities within a growing organization”
  • Demonstrate expertise in cross-functional collaboration with Product, Finance, and Marketing teams
    — “Partner with Product, Finance, Marketing, Sales, Customer Success, and Operations to align pricing strategy with business priorities”
  • Position your experience in defining pricing governance and success metrics
    — “Establish pricing governance, decision frameworks, and success metrics to support consistent, data-driven decisions”
Pace · SteadyCollaboration · HighAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • establishing the company's long-term pricing and monetization operating model
  • shaping monetization decisions and building capabilities
Typical background
deep expertise in pricing and monetization

Skills & requirements

Required

Pricing StrategyMonetizationData-driven Decision MakingCross-functional CollaborationTeam Leadership

Preferred

Enterprise PricingCustomer SegmentationPricing Governance

Stack & domain

Pricing And MonetizationData-driven MonetizationCustomer SegmentationPricing GovernanceDecision FrameworksSuccess MetricsCross-functional CollaborationPricing LifecycleCustomer CommunicationNegotiationEscalation FrameworksPricing Performance EvaluationMarket TrendsPricing CapabilitiesOperating ModelOrganizational StructureInvestment PrioritiesFunction ScalingTeam LeadershipPricing StrategyMonetization OpportunitiesBusiness PerformanceLeadershipTeam DevelopmentProblem-solvingProactiveResourcefulJudgmentCommunicationEscalationEvaluationStrategyPerformance

About the role

Original posting from Housecall Pro

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well.

While our headquarters are based in Denver, Colorado, our team spans the globe, with teammates across Brazil, Poland, the Philippines, Mexico, and beyond. We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together—no matter where they’re based. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  

We also offer:

A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)

Paid holidays and flexible, take-it-as-you-need-it paid time off 

Equity in a rapidly growing startup backed by top-tier VCs

Monthly tech reimbursements

A culture built on innovation that values big ideas, no matter where they come from

Role Overview

As our Vice President, Pricing & Monetization, you establish the company's long-term pricing and monetization operating model, enabling scalable, data-driven monetization decisions that maximize customer value and drive sustainable revenue growth. You define and operationalize the strategic direction for the function and ensure pricing becomes a core business capability that evolves alongside our products, customers, and growth strategy.

You assess the current state, define the future state for the function, develop the strategy to get there, and implement it. Partnering closely with executive leadership and cross-functional teams, you shape monetization decisions, guide organizational investment, and build the capabilities that position our company for long-term success.

As the company's pricing subject matter expert, you bring deep expertise that influences executive decision-making and establishes a disciplined, repeatable approach to monetization across the business.

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

Design and operationalize a repeatable pricing lifecycle for evaluating and implementing pricing changes

Develop customer segmentation frameworks that determine when, why, and how pricing changes are implemented

Establish pricing governance, decision frameworks, and success metrics to support consistent, data-driven decisions

Partner with Product, Finance, Marketing, Sales, Customer Success, and Operations to align pricing strategy with business priorities

Build customer communication, negotiation, and escalation frameworks that support pricing changes at scale

Evaluate pricing performance, customer behavior, and market trends to identify recurring monetization opportunities and improve pricing outcomes

Assess current pricing capabilities and recommend the future operating model, organizational structure, and investment priorities for the function

Scale the function to support long-term business growth

Lead, develop, and inspire a high-performing team

Advise executive leadership on pricing strategy, monetization opportunities, and business performance to influence long-term company growth

Drive continuous improvement across pricing processes, tools, and operating rhythms

Qualifications:

Bachelor's degree in Business, Finance, Economics, Marketing, or a related field, or equivalent work experience; MBA or other advanced degree is a plus

15+ years of experience in pricing, monetization, revenue strategy, product marketing, finance, or a related discipline, including progressive leadership experience

Proven experience developing pricing and monetization strategies for SMB-focused businesses; experience in Vertical SaaS is a plus

Demonstrated success building or transforming pricing, monetization, or commercial capabilities within a growing organization

Experience owning business outcomes through pricing strategy, monetization, P&L ownership, or commercial leadership

Strong analytical skills with experience using data to inform pricing decisions and measure business impact

Track record of integrating AI and emerging technologies into organizational strategy and operations to accelerate innovation and scale

What will help you succeed:

Thrive in ambiguity and enjoy building from the ground up

Think strategically while creating scalable, repeatable processes

Influence executive leaders and build alignment across functions

Balance customer value with commercial outcomes

Communicate complex concepts with clarity and confidence

Lead with curiosity, accountability, and a continuous improvement mindset

A history of macro-level execution driven by either immense multi-disciplinary breadth or world-class domain depth

Master of organizational systems thinking who can instinctively see around corners, deconstruct traditional silos, and successfully disrupt your own status quo to build, scale, and pioneer entirely new strategic horizons from the ground up

Location Dependent Information

This role is open to candidates, and the expected salary ranges can be found below. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

Zone 1: $263,100 - $356,100 USD + bonus + equity. Applicable for: San Francisco Bay Area, CA.

Zone 2: $228,800 - $309,600 USD + bonus + equity. Applicable for: All other US locations.

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 50,000 businesses and have over 2,000 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.   

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law.   #LI-Remote

Privacy Notice for California Job Candidates - Housecall Pro

Use of Artificial Intelligence in Hiring and Engagement Processes: we may use artificial intelligence (AI)-powered tools to support the review and evaluation of employment and independent contractor applications, including screening and qualification assessments. All final hiring and engagement decisions are made by human representatives, not AI tools.

Any specific metrics, targets, or performance goals referenced in this posting are illustrative only and are subject to change based on evolving business needs.

Source: Housecall Pro careers

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