VP, Sales

Apella
United States
Remote

Who this role is best for

A natural match if you have hands-on experience building enterprise sales teams in MedTech or healthcare SaaS.

Best fit for

  • Candidates with experience leading sales teams in MedTech or healthcare SaaS and building national enterprise motions
    — “build and lead Apella's national sales organization”
  • Individuals who have scaled sales teams through hiring and structuring processes
    — “hired, developed, and scaled a sales team beyond their own individual performance”
  • Candidates with a background in long-cycle, multi-stakeholder enterprise sales processes
    — “navigating multi-stakeholder, long-cycle enterprise sales”

Things to consider

  • Remote-first arrangement may require strong self-discipline and asynchronous communication skills
    — “Remote-first work environment with unique virtual and in-person events”
  • The role demands high-level executive relationships and negotiation capabilities for large-scale contracts
    — “Own executive-level relationships ... and contract structuring for multi-million dollar, system-wide deals”

How to stand out

  • Emphasize your experience in structuring territory and org models for large-scale sales teams
    — “designing territory and org structure, and putting in place the process and infrastructure”
  • Showcase your ability to coach and lead teams to quota attainment and top performer recognition
    — “track record of top-performer recognition ... at both the individual and team level”
  • Highlight your background in multi-stakeholder sales and experience with RFPs and system-wide contracting
    — “navigating multi-stakeholder, long-cycle enterprise sales, including RFPs, system-wide contracting”
Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Build and lead a national sales organization
  • Develop and scale a sales team
  • Refine and execute a sales playbook
Typical background
12+ years of enterprise sales experience, including 8 years of sales leadership

Skills & requirements

Required

Enterprise SalesSales LeadershipSales Team ManagementSales StrategySales Process DesignSales CoachingCross-functional CollaborationExecutive-level RelationshipsNegotiationRFP Management

Preferred

Medtech SalesHealthcare Capital Equipment SalesComplex Healthcare Saas Sales

Stack & domain

SalesforceMedtechMedical DevicesHealthcare Capital EquipmentComplex Healthcare Saas/platform SalesLeadershipCommunicationCoachingInfluenceHealthcareSurgery

About the role

Original posting from Apella via Ashby

WHO WE ARE:

Apella is applying computer vision and machine learning to improve the standard of care in the most critical aspect of healthcare: surgery. We build applications to enable surgeons, nurses, and hospital administrators to deliver the highest quality care.

WHO YOU ARE

We're looking for a VP of Sales to build and lead Apella's national sales organization. Not just carry a number, but build the team, structure, and strategy that lets us scale across enterprise health systems. This is a player-coach role for someone who has proven they can run a complex, multi-stakeholder enterprise motion into hospitals and health systems, and who has hired, developed, and scaled a sales team beyond their own individual performance.

IN THIS ROLE, YOU'LL

  • Set and execute Apella's national sales strategy across enterprise health systems, IDNs, and large hospital networks
  • Lead and develop a team of 6 direct reports covering territories across the country, holding the team accountable to quota and coaching them to hit it
  • Build and scale Apella's sales function as we grow, including hiring future reps, designing territory and org structure, and putting in place the process and infrastructure a larger team will need
  • Refine and execute a repeatable sales playbook, messaging, deal stages, qualification criteria, so the team can run a consistent, scalable motion
  • Own executive-level relationships with C-suite leaders, surgeons, OR directors, IT teams, and administrators at some of the largest health systems in the country
  • Lead and/or oversee negotiations, RFPs, and contract structuring for multi-million dollar, system-wide deals
  • Partner cross-functionally with marketing, product, R&D, and customer success at a strategic level to shape go-to-market and accelerate adoption
  • Represent Apella externally as a credible, trusted voice in the industry

WHAT YOU'LL BRING

  • 12+ years of enterprise sales experience, including meaningful time in a sales leadership seat; 8 years of sales leadership experience
  • A proven track record of new logo acquisition, winning net-new business in greenfield accounts, not just growing existing ones
  • Direct, hands-on experience selling into hospitals and health systems
  • Proven, specific experience building and scaling a sales team
  • Experience managing a national sales motion across multiple regions or territories
  • Background in MedTech, medical devices, or healthcare capital equipment, complex healthcare SaaS/platform sales, or a crossover of both
  • Deep expertise navigating multi-stakeholder, long-cycle enterprise sales, including RFPs, system-wide contracting, and creative deal structures
  • A track record of top-performer recognition (President's Club, Rep/Manager of the Year, quota attainment) at both the individual and team level
  • Comfort and credibility operating in both a startup environment (ambiguity, building from scratch) and bringing enterprise discipline and process to it
  • Strong leadership presence, able to mentor, coach, and influence both your own team and cross-functional peers
  • A mission-driven orientation and genuine interest in improving surgical outcomes through technology

OUR BENEFITS

  • Competitive salary and stock options
  • Flexible vacation policy and a culture that values time for rest and recharging
  • Remote-first work environment with unique virtual and in-person events to foster team connection
  • Comprehensive health, dental, and vision insurance—we’re a healthcare company that prioritizes your health
  • 16 weeks of parental leave for all parents

Apella is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We encourage people from all backgrounds to apply to our roles.

Source: Apella careers (Ashby)

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