Website Manager (copy)

Lone Wolf Technologies
Toronto +1 more
RemoteCareer-pivot friendly

Who this role is best for

A natural match if you have experience managing websites in CMS environments and a background in conversion rate optimization.

Best fit for

  • Candidates with CMS management experience and a track record in A/B testing and CRO strategies
    — “Hands-on experience with A/B testing and CRO tools/methodology”
  • Individuals who combine technical front-end skills with strong on-brand copywriting abilities
    — “Write and edit on-site copy — headlines, CTAs, microcopy, and page content — that’s clear, on-brand, and built to convert”
  • Professionals who have worked in B2B SaaS or real estate/proptech industries and understand content optimization
    — “B2B SaaS or real estate/proptech experience”

Things to consider

  • The role demands a high level of attention to detail for content and technical audits
    — “Conduct regular audits of site content, links, and functionality”
  • Candidates must be comfortable with data-driven decision-making and translating analytics into improvements
    — “Monitor site analytics ... and translate data into actionable recommendations”

How to stand out

  • Highlight CRO success stories and your ability to execute A/B tests in your resume and interviews
    — “Design, run, and analyze A/B and multivariate tests”
  • Showcase your ability to manage content and technical improvements in a CMS like Sanity
    — “Manage and maintain the company website day-to-day, including page builds, content updates, and site structure within the CMS (Sanity experience a plus)”
  • Demonstrate your experience with SEO and structured data schema in your application materials
    — “Develop and maintain structured data schema code (JSON-LD) to improve search engine optimization”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Individual

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • optimized website performance
  • increased conversion rates
  • launched new pages
Typical background
web developmentdigital marketingSEO

Skills & requirements

Required

Website ManagementHTMLCSSJavaScriptA/B TestingSEO

Preferred

Sanity CMSB2B Saas Experience

Stack & domain

HTMLCSSJavaScriptA/B TestingSEOAI ToolsProject ManagementAttention To DetailWeb DevelopmentMarketing

About the role

Original posting from Lone Wolf Technologies via Lever

Lone Wolf’s website is often the first place customers experience our brand — it needs to be fast, clear, and effortless to use, just like the software we build. We’re looking for a Website Manager who can own that experience end to end, write copy that converts, and keep improving the site based on real data and testing.

Responsibilities::

  • Manage and maintain the company website day-to-day, including page builds, content updates, and site structure within the CMS (Sanity experience a plus)
  • Make basic front-end updates and troubleshoot issues using HTML, CSS, and JavaScript
  • Write and edit on-site copy — headlines, CTAs, microcopy, and page content — that’s clear, on-brand, and built to convert
  • Own conversion rate optimization (CRO) for the site: identify friction points and opportunities across key pages and funnels
  • Design, run, and analyze A/B and multivariate tests on pages, CTAs, forms, and layouts; turn results into shipped improvements
  • Monitor site analytics (traffic, engagement, conversion, page performance) and translate data into actionable recommendations
  • Partner with Marketing, Design, and Growth teams to launch new pages, campaigns, and landing pages
  • Own site performance fundamentals — page speed, mobile responsiveness, accessibility, and SEO best practices
  • Develop and maintain structured data schema code (JSON-LD) to improve search engine optimization and AI engine optimization visibility
  • Conduct regular audits of site content, links, and functionality to catch and fix issues proactively
  • Manage website roadmap and prioritize enhancements based on data, test results, and business priorities
  • Coordinate with developers or agencies on larger technical projects when needed

Required Qualifications::

  • Proven experience managing a website in a professional CMS environment
  • Working knowledge of HTML, CSS, and some JavaScript
  • Hands-on experience with A/B testing and CRO tools/methodology (e.g., HubSpot, Optimizely, or similar)
  • Strong copywriting skills — able to write and edit clear, persuasive, on-brand site copy
  • Proficient with AI tools and committed to continuous learning and adoption of emerging technologies
  • Comfortable reading analytics data (e.g., GA4) and turning insights into concrete site improvements and test hypotheses
  • Strong attention to detail and project management skills

Nice To Haves::

  • Sanity CMS experience
  • Experience with SEO fundamentals, page speed optimization, or accessibility standards
  • B2B SaaS or real estate/proptech experience

Source: Lone Wolf Technologies careers (Lever)

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