Account Executive - Field Sales (East of England)

Flipdish
United Kingdom
Remote

Who this role is best for

Geared toward field sales professionals comfortable with consultative selling and territory management, with a focus on restaurant and takeaway owners in the East of England region.

Best fit for

  • Candidates with field sales or territory management experience and a background in restaurant tech or SaaS sales
    — “Have experience in sales or business development, ideally in field sales or territory management.”
  • Individuals who thrive in consultative roles and can align product value with customer outcomes
    — “Are confident running consultative conversations: asking the right questions, listening well, and connecting product value to business outcomes.”
  • Candidates who can manage a territory independently and demonstrate strong time management skills
    — “Are highly organised and self-directed: you can plan your territory, manage your time, and follow up without needing constant direction.”

Things to consider

  • The role demands consistent outbound prospecting and pipeline management, not just reacting to leads
    — “Build and maintain a strong pipeline of qualified opportunities, balancing warm inbound leads with proactive outbound prospecting.”
  • Candidates must be prepared to handle complex deals with multiple stakeholders and navigate objections
    — “Navigate complex deals with multiple stakeholders, handle objections, and move opportunities forward with pace and professionalism.”

How to stand out

  • Highlight your ability to translate product value into tangible business outcomes for restaurant owners
    — “Connect Flipdish’s value to the commercial and operational goals of restaurant and takeaway owners.”
  • Emphasize your experience in closing mid-market or multi-site deals in your resume and interview responses
    — “Strong negotiation skills and evidence of closing mid-market or multi-site opportunities.”
  • Demonstrate your skills in building and maintaining a well-forecasted pipeline with clear next steps
    — “Maintain a high-quality, well-forecasted pipeline with clear next steps and strong conversion through each stage.”
Pace · Fast PacedCollaboration · MediumAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • own the full sales cycle for your territory
  • build and maintain a strong pipeline of qualified opportunities
  • run compelling face-to-face meetings and tailored demos
  • uncover pain points, build a consultative business case, and recommend the right solution and commercial structure
  • navigate complex deals with multiple stakeholders
Typical background
sales or business development experienceproven ability to build outbound pipeline and hit targets

Skills & requirements

Required

SalesBusiness DevelopmentField SalesTerritory ManagementPipeline BuildingProactive Outbound ProspectingConsultative SellingNegotiationComplex Deal ManagementStakeholder ManagementCommercial Acumen

Preferred

Restaurant ExperienceRestaurant Tech ExperiencePOSOnline OrderingLoyaltyRestaurant Operations Tooling

Stack & domain

SalesBusiness DevelopmentConsultative ConversationsNegotiationPOSOnline OrderingLoyaltyRestaurant OperationsCommunicationTeamworkProblem-solvingRestaurant TechSaas

About the role

Original posting from Flipdish via Greenhouse

At Flipdish, we’re turning the tables in favour of independent restaurant and takeaway owners by offering them powerful, simple-to-use tech solutions backed by real human support. Everything we do is designed to make running a restaurant satisfyingly simple in a world that’s anything but.

About the role

You’ll join the Sales team as a Territory Sales Executive, owning new business growth across your territory. You’ll manage the full sales cycle, from prospecting and first outreach through discovery, proposals, negotiation, and close.

This is a field-based, commercially focused role for someone who can build a strong pipeline, run compelling face-to-face meetings, and connect Flipdish’s value to the commercial and operational goals of restaurant and takeaway owners. Success in this role looks like consistently hitting new business targets, closing good-fit customers, and building a well-forecasted pipeline with clear next steps.

What you’ll own

Own the full sales cycle for your territory, from prospecting and first outreach through discovery, proposals, negotiation, and close.

Build and maintain a strong pipeline of qualified opportunities, balancing warm inbound leads with proactive outbound prospecting.

Run compelling face-to-face meetings and tailored demos that clearly link Flipdish’s value to each customer’s commercial and operational goals.

Listen, diagnose, and advise: uncover pain points, build a consultative business case, and recommend the right solution and commercial structure.

Navigate complex deals with multiple stakeholders, handle objections, and move opportunities forward with pace and professionalism.

Challenge poor decisions and propose better ways of working. Constructive challenge is a responsibility: prioritising harmony over truth or progress is a failure of responsibility.

What success looks like

Consistently hit or exceed monthly and quarterly new business targets for your territory.

Maintain a high-quality, well-forecasted pipeline with clear next steps and strong conversion through each stage.

Close deals that are a good fit and onboard smoothly, with low churn risk and clear customer outcomes.

You’ll thrive in this role if you:

Have experience in sales or business development, ideally in field sales or territory management.

Can demonstrate a proven ability to build your own outbound pipeline and consistently hit or exceed targets.

Are confident running consultative conversations: asking the right questions, listening well, and connecting product value to business outcomes.

Are highly organised and self-directed: you can plan your territory, manage your time, and follow up without needing constant direction.

Are commercially savvy and comfortable discussing pricing, ROI, and contract terms.

The following would help you stand out.

Restaurant experience or restaurant tech experience selling SaaS to SMB restaurants.

Strong negotiation skills and evidence of closing mid-market or multi-site opportunities.

Familiarity with POS, online ordering, loyalty, or restaurant operations tooling.

What you get

We’re a growing startup and we understand that amazing incentives will attract amazing talent. Alongside a competitive salary, we offer unparalleled opportunities for career growth. If you’re smart, ambitious, and hard-working, we’ll do whatever it takes to make you a Flipdisher!

Time off: 25 days annual leave + public holidays + company days (e.g. Summer Fridays, seasonal)

Private healthcare: UK cover (incl. Vitality private health insurance)

Pension: retirement savings support (UK)

Team connection: regular team meet-ups and company events

Wellbeing extras: wellness benefits

Interview process

Here’s what you can expect throughout the interview process.

Recruiter screening call (15 minutes)

Hiring manager interview (60 minutes)

Hiring manager interview (30 minutes)

Role-play Interview (60 minutes)

Reference checks

Our culture

At Flipdish, we’re on the side of independent restaurant and takeaway owners, running busy operations on tight margins with rising costs, staffing challenges, and an increasingly demanding customer base. Our job is to make their lives easier with technology that’s powerful, satisfyingly simple, and backed by real human support.

Our integrated ecosystem, spanning online ordering, marketing, loyalty, point of sale, menu optimisation, and operational automation, helps restaurants grow while staying in control. We’re an AI-first company, and we use it to help our customers get better outcomes, faster ordering, smarter marketing, and smoother operations, so owners and teams can spend more time on what matters.

Inside the company, we value ownership and clarity, with a friendly, people-led culture behind it. We trust our people to help shape what kind of employer Flipdish is, not just follow a script. Transparency is huge for us: we listen to each other, collaborate, and create the space for people to grow (with balance, not burnout). We care about diversity, inclusion, and wellbeing as standard, and we encourage flexibility where it works. We’re focused on impact and team energy, not “being seen”. You’ll have meaningful scope, work closely with smart people across teams, and be trusted to make things better as Flipdish scales.

If you’d like to read more about interviewing at Flipdish, please check out our Interviewing at Flipdish guide.

Source: Flipdish careers (Greenhouse)

Similar roles

More roles at Flipdish