Experienced creator marketers with hands-on partnership-building skills will find this remote, in-house role in the DTC/e-commerce space with a clear focus on UGC and TikTok Shop performance.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Onhires via Ashby
Location: United States (Remote)
Employment Type: Full-time
Schedule: Full-time, 9 AM–5 PM EST
Reports to: CEO (directly) · No direct reports
Compensation: 90,000–110,000 gross annually
Industry: DTC / E-commerce / Consumer Products
About the Opportunity
On behalf of our client, a growing US-based direct-to-consumer brand in the travel and everyday accessories space, we are looking for an experienced Affiliate & Creator Partnerships Lead to build and scale an in-house creator partnerships program.
The brand has reached an annual revenue run rate exceeding $10M and is now bringing key marketing functions in-house.
This is an opportunity to take ownership of creator partnerships from the ground up, building a scalable program that connects performance UGC, influencer collaborations, TikTok Shop affiliates and performance-driven creator partnerships with measurable business results.
You will report directly to the CEO. The role has no direct reports: you lead the program and the creator relationships, not a team.
We are looking for a hands-on professional who understands both the relationship-building and commercial sides of creator marketing.
What You'll Do
Creator Acquisition & Partnerships
- Identify, evaluate, and recruit UGC creators, influencers, TikTok Shop affiliates, and long-term brand partners.
- Build relationships with creators who align with the brand's audience, products, and commercial goals.
- Manage personalized outreach, negotiations, onboarding, product seeding, fees, commissions, and content usage rights.
- Develop repeat collaborations with high-performing creators.
TikTok Shop & Affiliate Growth
- Recruit and activate TikTok Shop affiliates to drive product discovery and sales.
- Monitor affiliate engagement, conversions, revenue, and creator-level performance.
- Identify opportunities to improve affiliate activation, retention, and repeat sales.
- Build a reliable network of commercially productive affiliate partners.
UGC Production & Campaign Management
- Collaborate with the Creative Strategy team to translate approved creative briefs into actionable creator assignments.
- Coordinate product samples, content production schedules, deliverables, revisions, and approvals.
- Ensure content meets creative requirements and is delivered on time.
- Manage content usage permissions and coordinate asset handoffs to the marketing team.
Performance & Program Optimization
- Track creator performance across content quality, affiliate sales, conversions, engagement, and partnership efficiency.
- Identify top-performing creators and opportunities for repeat collaborations.
- Use performance insights to improve creator selection, briefs, partnerships, and program investment.
- Develop organized creator pipelines, reporting systems, and repeatable workflows.
What We're Looking For
- Proven hands-on experience managing creator partnerships, influencer marketing, or UGC programs within DTC or e-commerce brands.
- Practical experience with TikTok Shop affiliate programs, including creator recruitment, activation, performance tracking, and growth.
- Experience managing performance-focused UGC creators and content production for paid advertising.
- Strong understanding of different creator partnership models, including paid UGC, influencer collaborations, affiliate commissions, and long-term partnerships.
- Demonstrated ability to measure creator-level performance and translate results into actionable improvements.
- Experience with creator outreach, negotiations, product seeding, deliverables, usage rights, and creator management tools.
- Ability to build and manage organized creator pipelines and scalable partnership processes.
- Strong communication, relationship management, analytical, and organizational skills.
- A proactive, independent working style with the ability to take full ownership of a function.
What Success Looks Like
- A growing network of qualified, activated, and productive creators.
- Strong affiliate engagement and measurable TikTok Shop sales contribution.
- Consistent delivery of high-quality UGC assets for marketing campaigns.
- Improved creator retention and repeat collaboration rates.
- Clear performance reporting and data-driven partnership decisions.
- A scalable, well-organized creator partnerships program.
Why Join?
- Build from the ground up: Take ownership of an in-house creator partnerships function and shape its processes.
- One of the first in-house marketing hires: The brand is moving key marketing functions in-house, and you will help set how this function works from day one.
- Direct access to the CEO: Report directly to the founder and contribute to decisions shaping the creator partnerships function.
- Build alongside a new marketing team: Join creative strategy, social media, and paid media specialists as the company develops its in-house marketing capabilities.
- A brand entering its next phase: The company is preparing to launch a new luggage line alongside its backpack and accessories range.
- Make a measurable impact: Connect creator relationships with content performance and e-commerce growth.
- Remote opportunity: Work remotely from anywhere in the United States.
Hiring Process
- Initial screening with OnHires
- Interview with the CEO
- Practical assessment
- Assessment review with the CEO
Source: Onhires careers (Ashby)