Social Media Lead

Onhires
United States
Remote

Who this role is best for

A natural match if you have proven experience in organic social strategy for DTC brands and can work independently with creative direction.

Best fit for

  • Candidates with proven experience in organic social strategy for DTC brands and creative direction for product launches
    — “Proven experience owning organic social strategy and executing campaigns for DTC, e-commerce, lifestyle, fashion, or consumer product brands.”
  • Individuals who have led end-to-end social campaigns and demonstrated creative ownership in content production
    — “A portfolio demonstrating end-to-end ownership of organic social campaigns or product launches, including strategy, creative direction, execution, and results.”
  • Candidates who can work independently and collaborate effectively with cross-functional teams in a remote environment
    — “Comfortable working independently, taking ownership, and collaborating across a growing marketing team.”

Things to consider

  • This role requires direct collaboration with the CEO and no management responsibilities despite high impact
    — “You will report directly to the CEO and guide creators and production partners on the content you own, without managing a team.”
  • Candidates must be located in the United States, as the role is not open to international applicants
    — “Candidates can be located anywhere in the United States.”

How to stand out

  • Highlight end-to-end ownership of social campaigns in your portfolio and resume
    — “A portfolio demonstrating end-to-end ownership of organic social campaigns or product launches.”
  • Emphasize experience in developing platform-native content concepts for Instagram, TikTok, Facebook, and YouTube
    — “Strong creative judgment, visual storytelling skills, and experience developing social-first content concepts.”
  • Showcase your ability to direct photo or video production with examples of shoot briefs and shot lists
    — “Hands-on experience creating shoot briefs, shot lists, and directing photo or video production.”
Pace · SteadyCollaboration · MediumAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • own and develop organic social strategy
  • create original social-first campaigns
  • translate product features into compelling content
  • build and engage an active community
  • track and optimize campaign performance
Typical background
social media managementdigital marketing

Skills & requirements

Required

Social Media StrategyCampaign ExecutionContent ProductionCommunity GrowthPerformance AnalysisCross-functional Collaboration

Preferred

DTC Brand Experience

Stack & domain

Social Media StrategyCampaign PlanningContent ProductionSocial Media ManagementCommunity GrowthPerformance AnalysisCreative DirectionPhoto And Video ShootsProduction TimelinesCreative ResourcesBrand VoicePlatform-specific Content AdaptationOrganic ReachEngagementAudience GrowthCampaign PerformanceCreative ApproachesAudience InsightsCross-functional CollaborationPaid-first Performance CreativeCreator PartnershipsCreative InstinctsStrategic ThinkingCommunicationTeamworkLeadershipProblem-solvingAdaptabilityAttention To DetailTime ManagementProject ManagementCollaborationSocial MediaMarketingBrandingContent CreationDigital MarketingCommunity Management

About the role

Original posting from Onhires via Ashby

Location: United States (Remote)

Employment Type: Full-time employee (official employment contract, not a contractor or freelance engagement)

Schedule: Monday–Friday, standard 9-to-5 working day. The CEO is based in the Eastern Time Zone (ET), but candidates can be located anywhere in the United States. Flexibility across US time zones is supported.

Compensation: 95,000-120,000 gross annually

About the Opportunity

Our client is a growing US-based direct-to-consumer (DTC) brand specializing in high-performance backpacks, travel accessories, and everyday carry products for work, commuting, and travel. With over $10M in annualized revenue, the company is expanding its product portfolio and building an in-house marketing team.

We're looking for a Social Media Lead to take full ownership of the brand's organic social presence, from campaign strategy and creative concepts to content production, publishing, and performance analysis.

This is an individual-contributor ownership role (no direct reports) for someone who combines strong creative instincts with strategic thinking and knows how to turn consumer products into engaging, platform-native stories. You will report directly to the CEO and guide creators and production partners on the content you own, without managing a team.

You'll work directly with the CEO and collaborate closely with Creative Strategy and Creator Partnerships.

What You'll Do

Organic Social Strategy & Campaigns

  • Own and develop the organic social strategy across Instagram, TikTok, Facebook, and YouTube.
  • Create original social-first campaigns for product launches, seasonal collections, and brand storytelling.
  • Translate product features, customer insights, and business priorities into compelling content concepts.
  • Plan and execute campaigns from initial concept through launch and performance review.

Creative Direction & Content Production

  • Develop creative concepts, visual references, shoot strategies, shot lists, and content briefs.
  • Lead creative direction for photo and video shoots, working with photographers, videographers, and production partners.
  • Ensure content communicates the intended product story and maintains consistent brand quality.
  • Coordinate production timelines, deliverables, and creative resources.

Social Media Management & Community Growth

  • Manage daily publishing, editorial calendars, captions, and platform-specific content adaptation.
  • Build and engage an active community across social channels.
  • Monitor audience conversations, emerging trends, and opportunities for organic growth.
  • Maintain a consistent brand voice while adapting content to each platform.

Performance & Optimization

  • Track organic reach, engagement, audience growth, and campaign performance.
  • Identify successful content formats, creative approaches, and audience insights.
  • Use performance data to improve future campaigns and content strategy.

Cross-Functional Collaboration

  • Coordinate with the Creative Strategist (paid-first performance creative) on shared testing insights and overlapping production needs, while keeping full ownership of organic strategy and execution.
  • Work with the Creator Partnerships team on shared briefs, creators, and content production.

What We're Looking For

  • Proven experience owning organic social strategy and executing campaigns for DTC, e-commerce, lifestyle, fashion, or consumer product brands.
  • A portfolio demonstrating end-to-end ownership of organic social campaigns or product launches, including strategy, creative direction, execution, and results.
  • Strong creative judgment, visual storytelling skills, and experience developing social-first content concepts.
  • Hands-on experience creating shoot briefs, shot lists, and directing photo or video production.
  • Strong understanding of Instagram, TikTok, Facebook, and YouTube organic content strategies.
  • Experience managing editorial calendars, publishing workflows, and community engagement.
  • Ability to analyze organic social performance and translate insights into actionable improvements.
  • Comfortable working independently, taking ownership, and collaborating across a growing marketing team.

What Makes This Opportunity Different

  • Full ownership: Lead the organic social direction of a growing consumer brand, from strategy to execution.
  • Creative freedom: Develop original campaigns and shape how the brand tells its product stories.
  • Direct impact: Work closely with the CEO and influence the brand's marketing direction.
  • Build in-house: Help establish and develop the organic social function as the company expands its internal marketing team.
  • Growing product portfolio: Create campaigns for existing products and upcoming launches in the travel and everyday carry categories.

Hiring Process

  • Initial screening with OnHires
  • Interview with the CEO
  • Practical assessment
  • Assessment review with the CEO

Source: Onhires careers (Ashby)

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