A natural match if you have experience in insurance agency distribution and commercial/real estate insurance. The role is hybrid with a strong emphasis on cross-functional collaboration and requires independent initiative.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Honeycomb Insurance via Greenhouse
Honeycomb Insurance
At Honeycomb, we're not just building technology; we’re reshaping the future of insurance.
In 2025, Honeycomb was recognized by Dun & Bradstreet as “Top 10 Best Start Up Companies to Work For” in Israel, named by LinkedIn as “Top 10 Startups in Chicago”, and Newsweek’s "Greatest Startup Workplaces in America, 2025". Through the first half of 2026 we’ve been recognized on Inc. Magazine’s "Best Workplaces" List and Forbes "Fintech 50".
How did we earn these honors?
Honeycomb is a rapidly growing global startup, generously backed by top-tier investors and powered by an exceptional team of thinkers, builders, and problem-solvers. Dual-headquartered in Chicago and Tel Aviv (R&D center), and with 6 offices across the U.S., we are reinventing the commercial real estate insurance industry, an industry long overdue for disruption. Just as importantly, we ensure every employee feels deeply connected to our mission and one another.
With over $100B in insured assets, Honeycomb operates across 23 states, covering more than 65% of the U.S. population and increasing its coverage.
If you’re looking for a place where innovation is celebrated, culture actually means something, and smart people challenge you to be better every day - Honeycomb might be exactly what you’ve been looking for.
What You’ll Do
Honeycomb Insurance is growing its independent agent channel, and we need someone to own that growth end-to-end. The Agent Channel Marketing Manager owns the strategy and the numbers: broker activation rate, GWP per agency, product mix, and submission volume from the agent channel through designing & implementing the programs that move those numbers.
You will set the marketing strategy for how we appoint agents, activate dormant relationships, cross-sell to active producers, and win back lapsed ones. You will work alongside our Digital Marketing Manager on execution in our systems, but the strategy, content, messaging and the metrics are yours.
This role requires deep familiarity with the insurance agency distribution landscape, with added value from commercial and/or real estate sector experience. You need to understand how independent agents think, what they need to trust a carrier, and what moves them to submit business.
Lifecycle Program Design & Management
Design and own the full broker lifecycle: acquisition, onboarding, reactivation, cross-sell/upsell to active agents, and win-back for lapsed relationships
Develop and manage broker segmentation strategy to personalize outreach and prioritize high-value agency relationships
Build gamification mechanics around the principal/producer experience to drive increased GWP per agency
Create content and messaging for broker-facing communications (emails, sell-through tools, and more)
Collaborate with the Demand & Digital Lead on email execution and campaign deployment
Amplify impact with omnichannel campaigns, aligning with internal and external digital demand generation stakeholders to execute campaigns
Agent Enablement
Build and maintain a full enablement toolkit: sell sheets, product one-pagers, quote guides, objection handling documents, and territory-specific materials
Partner with product management on in-product experience improvements and opportunities to increase agent engagement
Ensure materials are current, accurate, and aligned with the broader messaging platform in partnership with the Content Marketing Manager
Establish recurring, scalable, value-add agency touchpoints
Voice of the Broker
Serve as the internal advocate for the agent channel, bringing broker feedback into product, underwriting, and GTM conversations
Lead ongoing persona development for key agency types to inform targeting and messaging decisions
Example KPIs we will measure success with:
GWP from targeted agency acquisition programs
Average submission volume and GWP per agency and increase over time
Product adoption for new and existing lines / features
Agency tiering growth
Basic Requirements
Required
5+ years of experience in the insurance industry; commercial and/or real estate exposure is highly valued
A deep understanding of independent agent distribution: how producers make decisions, what drives submission behavior, and how to build trust with agency principals
Strong written and verbal communication skills: you can translate complex insurance concepts into clear, compelling agent-facing materials
Foundational understanding of sales and marketing communications and best practices
Comfort working cross-functionally in a fast-paced, dynamic environment without heavy oversight; this role requires initiative and judgment
Capability to autonomously produce high-quality content across multiple marketing channels
This role is Hybrid 2-3x weekly out of either our Austin or New York office and 3x weekly out of our Chicago office.
Preferred
Experience designing multi-touch lifecycle programs (onboarding, reactivation, retention) in a B2B2C or channel-dependent business
Experience with HubSpot or a comparable platforms
Familiarity with commercial lines, specialty, or emerging insurance segments
Background working at an MGA, carrier, or independent insurance agency
Experience building or managing sales enablement programs for a distributed agent force
What Success Looks Like
In your first 90 days, you have audited the existing broker lifecycle, identified the largest drop-off points, and proposed a 6-month roadmap with measurable targets. Within six months, activation rates are moving, you have a full enablement toolkit in market, and you are a recognized internal voice for the broker channel. Within a year, your programs are generating measurable lift in GWP per agency and submission volume, and you have the data to prove it.
Benefits
Salary Range: $140,000 - $160,000 (Pending Experience) + Bonus
Health Benefits
Employee options grant
401K with employer match
Flexible paid time off
Paid national holidays