Communications Lead

Attio
New York, NY
Hybrid

Who this role is best for

Best suited to candidates with a background in high-growth startups working in the tech and marketing domain, who are comfortable with strategic narrative-building and cross-functional collaboration.

Best fit for

  • Candidates with 7+ years in communications, content, or PR within high-growth startups
    — “7+ years across communications, content, editorial, PR, or brand, ideally within high-growth startups”
  • Individuals who can translate complex technical concepts into compelling stories
    — “You can turn complex ideas into simple, distinctive, and compelling narratives.”
  • Professionals with a track record in shaping company narratives and positioning
    — “Own Attio’s company narrative and the stories, ideas, and perspectives we want to be known for.”
  • Candidates with strong editorial instincts and a deep understanding of technology and culture
    — “Exceptional storytelling: You can turn complex ideas into simple, distinctive, and compelling narratives.”

Things to consider

  • The role requires close collaboration with founders and senior leadership for external presence
    — “You’re comfortable working directly with founders and senior leaders to shape their voice and external presence.”
  • The position demands a strong grasp of the modern media and AI landscape
    — “You understand the modern communications landscape across press, social, creators, podcasts, events, and emerging channels.”

How to stand out

  • Highlight your experience in defining company narratives for emerging tech categories
    — “The ideal candidate is an exceptional storyteller... help define how a new generation thinks about CRM.”
  • Emphasize your ability to craft content across owned channels and drive brand awareness
    — “Turn our narrative into distinctive content and programs across Attio’s owned channels.”
  • Showcase your track record in building relationships with journalists and media outlets
    — “Build relationships with journalists and media, creating opportunities for others to tell Attio’s story.”
  • Demonstrate your strategic judgment in long-term narrative building and fast-moving communications
    — “You can move between long-term narrative building and high-stakes, fast-moving communications with confidence.”
  • Demonstrate your ability to create and execute communications strategies from scratch
    — “You’re comfortable creating the strategy and doing the work — from developing the narrative to writing the final copy.”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Shape Attio’s narrative
  • Build communications strategy
Typical background
CommunicationsContent marketingPR

Skills & requirements

Required

Content CreationPR StrategyBrand PositioningNarrative DevelopmentMedia Relations

Preferred

Social Media StrategyPodcast Production

About the role

Original posting from Attio via Ashby

Attio is the CRM for agentic revenue. Designed for the most ambitious go-to-market teams, it gives companies the power to understand every customer, automate at scale, and build their go-to-market motion exactly as they need. We've raised $116M from some of the world's best investors: GV (Google Ventures), Redpoint, Balderton, Point Nine, and 01A.

We hire builders who thrive on complex technical challenges, hold themselves to a high bar, and genuinely care about delighting the people who use what they build. The team here brings sharp judgement, real craft, and the drive to do exceptional work. We're obsessed about the details and energized by the frontier.

If you want to do the best work of your career, this is the right place.

ABOUT THE ROLE

Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality — from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth.

CRM is entering a new era. AI is changing how companies go to market, and Attio is building the platform at the centre of that shift.

We’re looking for a Communications Lead to shape how Attio tells that story — defining the narratives, ideas, and perspectives that build our position as the category evolves.

Your primary focus will be shaping Attio’s narrative and building the communications strategy that brings it to life — across our own channels and through the people and platforms that influence how Attio is understood.

You’ll work across the company to uncover what’s interesting, turn complex ideas into compelling stories, and build a communications engine that grows Attio’s influence alongside the business.

The ideal candidate is an exceptional storyteller with strong editorial instincts, a deep understanding of technology and culture, and the ambition to help define how a new generation thinks about CRM.

WHAT YOU’LL DO

Narrative & positioning: Own Attio’s company narrative and the stories, ideas, and perspectives we want to be known for.

Content: Turn our narrative into distinctive content and programs across Attio’s owned channels.

Founder & executive communications: Shape the voices and external presence of our founders and leadership team across social, content, media, and events.

PR & earned media: Build relationships with journalists and media, creating opportunities for others to tell Attio’s story.

Employee & internal comms: Help our team understand and tell Attio’s story through internal communications, employer brand, and employee advocacy.

Company announcements: Lead communications for major moments including fundraising, company news, launches, and other key milestones.

WHAT YOU’LL BRING

Communications experience: 7+ years across communications, content, editorial, PR, or brand, ideally within high-growth startups.

Exceptional storytelling: You can turn complex ideas into simple, distinctive, and compelling narratives.

Editorial judgement: You have strong instincts for what makes a great story, what audiences will care about, and where it should be told.

Executive partnership: You’re comfortable working directly with founders and senior leaders to shape their voice and external presence.

Media understanding: You understand the modern communications landscape across press, social, creators, podcasts, events, and emerging channels.

Strategic judgement: You can move between long-term narrative building and high-stakes, fast-moving communications with confidence.

Builder mindset: You’re comfortable creating the strategy and doing the work — from developing the narrative to writing the final copy.

Eye for quality: You hold a high bar for everything Attio puts into the world and know what great communications looks like.

WHAT WE OFFER

  • US benefits
  • Competitive salary of $200,000 - $235,000
  • Equity in an early-stage tech company on an incredible trajectory
  • 25 days holiday plus local public holidays
  • Apple hardware
  • Medical, dental, and vision coverage through Sequoia One
  • 401K
  • Enhanced family leave
  • Team off-site in fun places! (We've been to Barcelona, Lisbon, Malta, and Split so far)

WHAT DOES THE HIRING PROCESS LOOK LIKE?

  • Initial conversations
  • 30-minute intro with a member of our Talent team
  • 30-minute track record interview with our VP Marketing
  • Core interviews
  • A set of working sessions exploring your approach to narrative creation and editorial judgement, understanding of the media and AI landscape, executive partnership, and your ability to develop and execute impactful communications strategies.
  • Final stage
  • 30-minute closing conversation with a member of our leadership team
  • Offer call (if it's a mutual fit)

Source: Attio careers (Ashby)

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