Creative Director, Block

Block (Square)
New York, NY
On-site

Who this role is best for

Best suited to creative leaders with agency experience working in the financial technology domain, who thrive in a collaborative, distributed environment and can maintain creative vision across multiple product surfaces.

Best fit for

  • Creative leaders with agency experience who can originate and carry brand ideas across multiple mediums
    — “originate the big idea (brand platforms, repositionings, campaign concepts) and stays with it until it's in market
  • Candidates with a strong art direction background and the ability to lead creative work in any medium
    — “An art direction background and the visual judgment to lead the idea in any medium
  • Individuals who have set creative vision and quality standards for a brand while staying hands-on with the work
    — “A track record setting creative vision and quality standards for a brand, while staying hands-on with the work

Things to consider

  • The role demands long-term ownership of creative concepts from inception to final market execution
    — “stays with it until it's in market
  • Candidates must be capable of working in a distributed, remote-friendly environment globally
    — “many of our roles can be done remotely from the countries where Cash App operates

How to stand out

  • Highlight brand repositioning and cross-medium execution in your portfolio and interview stories
    — “reposition brands, and keep the platform coherent across brand and product surfaces
  • Showcase experience shaping creative briefs alongside strategy teams in your resume and interview narrative
    — “Shape the brief alongside an embedded creative-strategy team
  • Demonstrate a history of aligning creative work with cultural shifts and market trends
    — “A history of catching cultural shifts early and putting them in the work
  • Emphasize leadership of project teams and setting creative standards in your application materials
    — “You'll lead project teams and set the creative standard
  • Demonstrate ability to collaborate with cross-functional leadership like marketing and product teams
    — “Work with marketing, product, and partnerships leadership to get campaigns made
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • originating brand platforms
  • repositioning brands
  • activating campaigns
Typical background
creative director experience in agencies and in-house

Skills & requirements

Required

Brand Platform DevelopmentCampaign Concept OriginationCross-medium Visual JudgmentCreative Vision Setting

Preferred

Cultural Trend AnalysisMulti-product Brand Thinking

Stack & domain

Brand PlatformsCampaign ConceptsRepositioningsFilmSocialExperientialCopyOnline And Offline ActivationsCreativityLeadershipCommunicationTeamworkVisionJudgmentBrandingMarketingAdvertisingCreative Direction

About the role

Original posting from Block (Square)

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

Block's in-house creative team builds the brand platforms and campaigns behind Cash App, Square, and Afterpay. We're hiring a creative director who originates the big idea (brand platforms, repositionings, campaign concepts) and stays with it until it's in market.Strategy sits inside creative, so you shape the brief rather than answer it, then carry the idea across every medium it lives in: film, social, experiential, copy, and online and offline activations.

This is an individual contributor role. You'll lead project teams and set the creative standard.

You Will

Originate brand platforms and campaign-level ideas, and own them from concept through activation

Reposition brands, and keep the platform coherent across brand and product surfaces

Hold the idea intact from first cut to final placement

Shape the brief alongside an embedded creative-strategy team

Direct designers, writers, and production partners on the work

Work with marketing, product, and partnerships leadership to get campaigns made

You Have

A portfolio of work you led as a creative director: brand platforms, repositionings, campaigns, activations

An art direction background and the visual judgment to lead the idea in any medium

A track record setting creative vision and quality standards for a brand, while staying hands-on with the work

Credibility with cross-functional leadership as a peer

A history of catching cultural shifts early and putting them in the work

Experience carrying brand thinking across multiple products or business lines

Experience working in agencies, in-house, or both

To Apply

Submit your application along with a link to your portfolio. Be sure to include the password in your application if needed.

EEOC

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Zone A:$251,600—$377,400 USDZone B: $251,600—$377,400 USDZone C:$251,600—$377,400 USDZone D:$251,600—$377,400 USDApplication Guidelines

Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.

Use of AI in Our Hiring Process

We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws. 

Contact us here with hiring practice or data usage questions.

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.

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Source: Block (Square) careers

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