Best suited to candidates with business development experience in programmatic advertising working in North America.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Equativ via Lever
About the Role
Equativ is seeking a commercially driven Director, Curation & Activation Partnerships to grow Maestro, our programmatic curation and media activation platform, across North America.
The role develops agency and holding-company partnerships, helping programmatic and curation teams build scalable strategies while exploring AI-powered and agentic media activation.
This hands-on individual contributor owns revenue growth and long-term partnerships. Curation expertise isn't required from day one; commercial judgment, programmatic knowledge, curiosity, and the ability to turn technology into business opportunities matter most.
What You'll Do
Build & Grow Strategic Agency Partnerships
Build relationships with agency programmatic, investment, trading, data, and curation teams.
Help agencies use Maestro to launch curation offerings, activate data, access differentiated supply, and unlock value.
Develop white-label and co-branded curation partnership opportunities.
Partner with Customer Success to move agreements into successful onboarding and activation.
Expand relationships across agency teams, brands, markets, and use cases.
Develop Market & Ecosystem Knowledge
Develop expertise in Maestro, curation, and evolving agency buying strategies.
Track programmatic developments across DSPs, SSPs, identity, audience data, contextual targeting, and supply-path optimization.
Understand AI-driven advertising, agentic media planning and buying, Model Context Protocol (MCP), and Ad Context Protocol (AdCP), and their potential for media activation.
Translate emerging technologies, data partnerships, and market insights into differentiated curation opportunities.
Contribute to Go-to-Market Strategy
Align with the VP, Curation Activation on target agencies, priority segments, and growth opportunities.
Own a pipeline of agency partnerships, from prospecting and negotiations through activation, revenue generation, and expansion.
Work with Marketing, Product, Customer Success, and Demand Sales to accelerate adoption and growth.
Represent Equativ at industry events, agency meetings, and networking opportunities.
Bring client feedback and competitive insights into Maestro's go-to-market and product strategy.
Who You Are
5+ years of experience in programmatic advertising, digital media, business development, or agency partnerships.
Track record of developing partnerships, winning business, and growing revenue.
Understanding of agencies and holding companies, including programmatic planning, buying, and activation.
Knowledge of DSPs, SSPs, and programmatic deal structures.
Familiarity with audience data, contextual signals, and data-driven advertising.
Strong communication and negotiation skills across commercial and technical stakeholders.
Experience managing a sales pipeline and delivering against revenue targets.
Curious, adaptable, and eager to learn emerging advertising technologies.
Nice to Have
Experience with programmatic curation, curated marketplaces, or data-driven activation.
Relationships with North American agency programmatic, investment, or curation teams.
Experience with holding-company trading desks or agency technology and data teams.
Exposure to data providers, contextual platforms, or content intelligence.
Experience with technology partnerships, white-label offerings, or reseller models.
Familiarity with CTV, retail media, AI-powered advertising, agentic workflows, MCP, or AdCP.
Compensation:
Actual compensation will be determined based on factors such as experience, skills, qualifications, and the level at which the candidate is hired. This role is also eligible for variable compensation based on individual and company performance.
👋 About us
Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising.
Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes.
With a focus on privacy-first programmatic video, CTV, and data-driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy.
The company’s global expertise is also backed by a team of over 750 employees across 19 countries.
As a proud recipient of the HappyIndex@Work label, Equativ is committed to providing a dynamic, flexible workplace where employees thrive, grow, and excel in both their professional and personal lives.
Come and lead the charge with us in building a transparent ecosystem based on quality!
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Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at ta-team@equativ.com
Source: Equativ careers (Lever)