Aimed at experienced professionals in food & beverage and integrated marketing who lead client strategies and thrive in hybrid office settings.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Orchestra via Greenhouse
ABOUT ORCHESTRA
Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.
People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.
ABOUT THIS ROLE
Orchestra is looking for a Director who knows the food & beverage world and has strong instincts for what makes people want to taste, try, visit and talk about something. You’ll lead integrated communications strategies for food, beverage and lifestyle brands, turning what’s happening across media and culture into stories, experiences and campaigns that get noticed. You’ll counsel senior clients, develop creative ideas and guide teams across earned media, influencer marketing, partnerships and brand experiences. We’re looking for someone who genuinely knows this space, from the media shaping the conversation to the trends, people and places everyone will be talking about next.
Note: This role is based in our NYC office, working two-three days a week in the office on a hybrid schedule.
ACCOUNTABILITIES AND QUALIFICATIONS
As a Director, you will...
Set communications strategy across food & beverage and lifestyle accounts, from big-picture planning through execution
Serve as a senior client partner, bringing proactive counsel, creative ideas and solutions to the table
Lead earned media strategy and help teams turn client goals, trends and cultural moments into stories people want to cover
Develop integrated campaign ideas that can come to life across PR, influencer marketing, partnerships, events and experiences
Build and maintain strong relationships with food, beverage and lifestyle media and other influential voices in the space
Help bring launches, tastings, dinners, partnerships, activations, festivals and other brand experiences to life
Stay close to what’s happening across food, hospitality, media and culture and turn those insights into opportunities for clients
Lead major client presentations, strategic planning and high-stakes moments with confidence
Lead and develop account teams while maintaining a high bar for strategy, creativity and execution
Identify opportunities to deepen client relationships and grow the work
Understand how F&B fits into the broader hotel or destination experience, developing strategies that support individual venues and overall property/placemaking goals
Bring a broad understanding of the F&B landscape, from CPG and QSR brands to Michelin-starred restaurants, with spirits and cocktail industry experience a plus
Be an active presence in the hospitality scene, building relationships with chefs, restaurateurs, bartenders and tastemakers through regular engagement in the field
Essential skills:
7-9+ years of PR, strategic communications or integrated marketing experience; agency experience strongly preferred
Deep experience working with food & beverage, culinary, hospitality and/or lifestyle brands
Strong media relations expertise and established relationships with relevant reporters and editors
Experience developing integrated campaigns that extend beyond traditional earned media
Understanding of influencer marketing and how it can complement PR, events, partnerships and brand experiences
Strong creative instincts and the ability to turn cultural and category trends into relevant ideas for clients
Excellent client counsel, writing and presentation skills
Experience leading and developing teams across multiple accounts or workstreams
WORKING AT ORCHESTRA
Salary range: $110,000 - $125,000, commensurate with experience
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Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals. Learn more at: www.orchestraco.com.
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Source: Orchestra careers (Greenhouse)