Director, Marketing Strategy and AI Transformation

Databricks
United States
Remote

Who this role is best for

Best suited to candidates with experience in B2B SaaS marketing and AI workflow transformation, working in a global enterprise technology environment.

Best fit for

  • Candidates with experience in B2B SaaS marketing and AI workflow redesign
    — “Deep experience in marketing strategy, marketing planning, marketing operations, or GTM/revenue operations in a B2B environment within SaaS or enterprise technology
  • Individuals who have led large-scale agent-based workflow implementations
    — “Demonstrated experience redesigning workflows around AI, including hands-on work building agent workflows
  • Candidates who can lead and scale AI adoption across a global organization
    — “Drive agent adoption across the global marketing organization and establish org-wide standards for prompts, context, and agent workflows

Things to consider

  • This role involves building a new team from the ground up, requiring strong leadership and team development skills
    — “Build and lead a net-new team, establishing this function from the ground up
  • The position demands a high level of cross-functional collaboration across departments like Finance and Sales Strategy
    — “partners closely with Marketing Leadership and their departments, Finance, Sales Strategy and our central platform and data teams

How to stand out

  • Highlight experience in leading AI transformation projects in enterprise marketing
    — “reimagine how the work gets done
  • Emphasize your ability to scale AI capabilities across large teams and workflows
    — “turn AI capability into standard practice at scale
  • Showcase your track record in driving behavior change and adoption in matrixed organizations
    — “track record of driving sustained behavior change across a large, matrixed organization
Pace · SteadyCollaboration · HighAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • owning the end-to-end annual marketing planning process
  • identifying and scaling best practices
  • building and maintaining marketing capacity models
  • overseeing development of high-leverage marketing workflows
  • aligning marketing investment strategy against company's strategic bets
Typical background
deep experience in marketing strategy, marketing planning, marketing operations, or GTM/revenue operations in a B2B environment within SaaS or enterprise technology

Skills & requirements

Required

Marketing StrategyMarketing PlanningMarketing OperationsAI TransformationAnnual Planning And Investment Allocation CycleAI Workflow DesignBehavior Change ManagementMarketing Capacity ModelingAgent-based ExecutionAI Governance

Preferred

Hands-on Experience With AI WorkflowsFamiliarity With Consumption Or Usage-based Business Models

Stack & domain

Marketing StrategyAI TransformationAnnual PlanningInvestment StrategyMarketing WorkflowsLeadershipTeamworkCommunicationProblem-solvingAdaptabilityMarketingAIStrategy

About the role

Original posting from Databricks

SLSQ427R391

Location: United States, Remote [San Francisco Bay Area Preferred]

Databricks is seeking a Director, Marketing Strategy and AI Transformation to own how our global marketing organization decides where to invest and reimagine how the work gets done. This role brings annual planning and investment strategy together with the redesign of marketing workflows for an AI and agentic operating model.

You will set the planning and investment operating model for marketing while leading the shift from human-executed to agent-executed work across the organization. This highly cross-functional role partners closely with Marketing Leadership and their departments, Finance, Sales Strategy and our central platform and data teams to make investment decisions that are grounded in real capacity and to turn AI capability into standard practice at scale.

Reporting to the AVP of Marketing Technology, Data, and Growth, you will build and lead a net-new team, establishing this function from the ground up.

The impact you will have:

Own the end-to-end annual marketing planning process, establishing a single planning system of record with explicit trade-offs 

Evaluate leading indicators and business outcomes to understand low and high performance areas and drivers

Identify and scale best practices to drive incremental growth across global business units

Build and maintain the marketing capacity model spanning people, agencies, and agent-based execution, so that commitments are made against known capacity constraints

Oversee development of the highest-leverage marketing workflows for agent execution, targeting a step-change improvement in time-to-market

Align marketing investment strategy against the company's strategic bets, ensuring clarity on spend and capacity toward the highest-impact products and programs, and improving pipeline efficiency.

Drive marketing target setting in partnership with Marketing, Finance and Sales Strategy, establishing a transparent methodology which can shift agilely with the business

Drive agent adoption across the global marketing organization and establish org-wide standards for prompts, context, and agent workflows, measured by sustained change in time to market. 

Establish AI governance and adoption guardrails for agent-based marketing, setting standards for quality, risk, data privacy, and responsible use, so that adoption scales safely and consistently. 

Build and develop a high-performing team from the ground up, and model and reinforce Databricks' culture principles.

What we look for:

Deep experience in marketing strategy, marketing planning, marketing operations, or GTM/revenue operations in a B2B environment within SaaS or enterprise technology, including ownership of an annual planning or investment allocation cycle at scale.

Demonstrated experience redesigning workflows around AI, including hands-on work building agent workflows, writing and iterating prompts, and structuring context

Track record of driving sustained behavior change across a large, matrixed organization, with evidence that adoption persisted beyond the initial rollout.

Expertise in how a marketing organization operates end to end across demand generation, campaign operations, content production, field and events, brand, and analytics

Strong understanding of full-funnel marketing measurement and how marketing investment connects to pipeline and revenue, ideally in a consumption or usage-based business model.

Familiarity with the enterprise marketing stack including marketing automation, CRM, CDP, orchestration, and BI, and with modern agent frameworks and MCP-based integrations.

Pay Range Transparency

Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents the expected base salary range for non-commissionable roles or on-target earnings for commissionable roles.  Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Databricks anticipated utilizing the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above. For more information regarding which range your location is in visit our page here.

Zone 1 Pay Range$221,800—$305,050 USDZone 2 Pay Range$199,700—$274,550 USDZone 3 Pay Range$188,600—$259,250 USDZone 4 Pay Range$177,400—$244,000 USDAbout Databricks

Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever, and 70% of the Fortune 500 — rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog. To learn more, follow Databricks on LinkedIn, X, YouTube, and Instagram.

Benefits

At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region click here.

Our Commitment to Diversity and Inclusion

At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.

Compliance

If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.

Source: Databricks careers

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