Director of Brand

Together AI
San Francisco, CA
Hybrid

Who this role is best for

Best suited to candidates with experience in B2B brand marketing and a background in building campaigns from the ground up, working in the AI and cloud computing domain.

Best fit for

  • Candidates with B2B brand marketing experience and a track record of building campaigns from scratch
    — “Strong ownership mindset and ability to build something from ground up”
  • Candidates who can align brand messaging with technical audiences and AI-native platforms
    — “Create the brand narrative, grounded in the vision of the company to provide open, abundant AI and appealing to a technical audience”

Things to consider

  • The role demands full-time commitment with potential for in-office presence in San Francisco
    — “This is a hybrid role based in the Bay Area”
  • The candidate must be able to manage and lead both internal and external design teams effectively
    — “Lead inhouse and vendor design resources”

How to stand out

  • Highlight your experience in creating high-impact brand campaigns for technical B2B audiences
    — “Has seen great by building high impact brand campaigns in B2B marketing”
  • Demonstrate your ability to build brand narratives aligned with company vision
    — “Create the brand narrative, grounded in the vision of the company”
  • Showcase your skills in setting measurable brand objectives and tracking performance
    — “Come up with objective goals on how to measure brand awareness and sentiment, and establish a brand tracker”
  • Emphasize your data-driven decision-making approach and analytical skills
    — “Strong analytical skills with a data-driven approach to decision-making and reporting”
  • Demonstrate experience working both in-house and with external agencies in brand leadership roles
    — “Preferably worked as brand director across both agency and client side”
Pace · SteadyCollaboration · MediumAutonomy · MediumDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • builds high impact brand campaigns
  • drives brand awareness
Typical background
brand director experienceB2B marketing

Skills & requirements

Required

Brand Narrative CreationCampaign ExecutionBrand ConsistencyBudget ManagementBrand Awareness Measurement

Preferred

Thought Leadership Content Guidance

Stack & domain

BrandingMarketing

About the role

Original posting from Together AI via Greenhouse

About The Role

Together AI is the AI native cloud, which has been built bottoms up to cater to the demand for the new generation of AI applications and agents. The company has seen tremendous growth with 10X growth year on year and has over a million developers. 

As we scale the company, we continue to invest heavily in driving brand awareness and consideration. This new role will be the custodian of the Together AI brand. They will lead brand marketing at Together AI, building and executing the strategy to build the brand. The work will include creating a brand narrative, architecting a campaign and executing the campaign across channels to deliver high impact results. This role will report into the head of marketing and will have the opportunity to own and independently build the brand marketing function at one of the most innovative companies at the forefront of AI.

Responsibilities

Create the brand narrative, grounded in the vision of the company to provide open, abundant AI and appealing to a technical audience. Collaborate with CEO and other leaders

Build brand campaign with messaging, design and channel execution that cuts through the noise

Drive consistency of brand messaging and look & feel across marketing assets and channels

Lead inhouse and vendor design resources 

Come up with objective goals on how to measure brand awareness and sentiment, and establish a brand tracker

Guide and influence thought leadership content that product marketing builds

Own the budget for brand awareness and identify top-performing levers to scale 

Foster a culture to experimentation to try new ideas that can help us scale further at the right ROI

Requirements 

5+ years leading brand and creative teams

Has seen great by building high impact brand campaigns in B2B marketing

Strong ownership mindset and ability to build something from ground up

Experience managing budgets for brand campaigns 

Strong analytical skills with a data-driven approach to decision-making and reporting

Preferably worked as brand director across both agency and client side

About Together AI

Together AI, the AI Native Cloud, is purpose-built for AI engineers. AI application developers get high-performance inference that scales reliably, reinforcement learning to create specialized models, and pre-training for fully custom intelligence, all around a marketplace of leading open models that teams can run, adapt, and own. Trusted by Cursor, Decagon, ElevenLabs, Salesforce, and Zoom, Together serves over 400 trillion tokens a month.

Compensation

We offer competitive compensation, startup equity, health insurance and other competitive benefits. The US base salary range for this full-time position is: $250-295K + equity + benefits. Our salary ranges are determined by location, level and role. Individual compensation will be determined by experience, skills, and job-related knowledge. This is a hybrid role based in the Bay Area.  

Equal Opportunity

Together AI is an Equal Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and more.

Please see our privacy policy at https://www.together.ai/privacy  

Source: Together AI careers (Greenhouse)

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