Director of Guest Experience

Bolt Farm Treehouse
Bolt Farm - Whitwell, TN
On-site

Who this role is best for

Aimed at senior-level experience designers who can build and scale operational systems.

Best fit for

  • Senior-level experience designers with a track record of systematizing successful guest experiences.
    — “systematizing one that works. We are scaling from a $32M flagship toward a $200M+ portfolio”
  • Candidates who have created AI-driven tools to enhance guest communication and service delivery.
    — “You use AI daily, unprompted, and you can show us something real it helped you build.”
  • Individuals who have previously led full guest journey redesigns with measurable improvements.
    — “you can walk us through a workflow, SOP set, or communication sequence you built from scratch, show what it replaced, and tell us what got measurably better.”

Things to consider

  • The role requires ownership of the entire guest journey without a middle-management buffer.
    — “You own the outcome across Dreamweavers, Hosts, Guest Communications, Spa, Housekeeping, and Maintenance”
  • Candidates must be able to manage service recovery and implement upstream changes.
    — “Service recovery: the call, the fix, and the upstream change that stops the repeat”
  • The position demands a high level of emotional intelligence and guest-centric thinking.
    — “They hear the whole piece, not the notes. They can take a guest's intake answers and name the three moments in a 48-hour stay that will actually be remembered”

How to stand out

  • Showcase experience in designing and implementing full guest journey systems.
    — “you can walk us through a workflow, SOP set, or communication sequence you built from scratch”
  • Demonstrate your ability to manage and maintain high standards across teams without direct supervision.
    — “a specific example where quality held while you were off property.”
  • Emphasize your ability to turn guest feedback into actionable weekly changes.
    — “Guest feedback as an operating input, not a report: reviews, surveys, and service data turned into a weekly change”
  • Position yourself as a leader who can create lasting systems, not just execute tasks.
    — “Something they designed is still running today, executed correctly by people they no longer supervise.”
Pace · SteadyCollaboration · HighAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Own the guest journey from pre-arrival to post-stay
  • Design and implement service recovery processes
  • Manage guest feedback as an operating input
  • Systematize guest experience
Typical background
Experience in service design and leadership

Skills & requirements

Required

Service DesignGuest Experience ManagementTeam LeadershipCommunicationAI IntegrationQuality Assurance

Preferred

Luxury Hospitality Experience

Stack & domain

Service DesignGuest CommunicationAI IntegrationLeadershipProblem-solvingInnovationHospitalityLuxury Travel

About the role

Original posting from Bolt Farm Treehouse via Ashby

BOLT FARM is building America's most iconic romantic luxury retreat brand: nature-immersed, high-experience, and emotionally transformative. Backed by 3,300+ five-star reviews, 1M+ followers, and features across Forbes, Travel + Leisure, and Netflix, we're scaling from a high-performing flagship into a national portfolio. If you want to operate at the ground floor of a brand with real momentum, high standards, and a team obsessed with doing it right, this is your seat. 🚀

From Seth, our CEO: I can make one couple say "that was the best experience of my life." I cannot yet make it happen for every couple, every night, at full occupancy, and that gap is the most expensive problem we have.

THE MANDATE

We're looking for ONE person to own the entire emotional arc of a Bolt Farm stay, from the moment a couple books to the check-in message ninety days after they leave.

This is not a department to caretake. It is not a role where you write briefs and hand them to someone else. It is not a seat with a middle-management layer beneath you to absorb the work. You own the outcome across Dreamweavers, Hosts, Guest Communications, Spa, Housekeeping, and Maintenance, and none of them report up through a buffer.

THE ARCHETYPE: THE COMPOSER

We call this seat the Composer, because a stay is a score, not a checklist.

They hear the whole piece, not the notes. They can take a guest's intake answers and name the three moments in a 48-hour stay that will actually be remembered, then cut the other nine.

They write parts other people can play. Something they designed is still running today, executed correctly by people they no longer supervise.

They rehearse in public. They have shipped a v1 that was visibly imperfect, watched real guests use it, and rewritten it inside two weeks.

THE ONLY THREE THINGS THAT MATTER

  • Can you build the machine? You have designed a service system, not just run one. Passing looks like: you can walk us through a workflow, SOP set, or communication sequence you built from scratch, show what it replaced, and tell us what got measurably better.
  • Can you make people run it without you? You have held a standard across a team you did not personally supervise every shift. Passing looks like: a specific example where quality held while you were off property.
  • Do you already work with AI? You use AI daily, unprompted, and you can show us something real it helped you build. Passing looks like: you name the thing, the tool, and the result. Buzzwords score zero.

WHAT YOU OWN

  • The full guest journey: pre-arrival intake, arrival, in-stay, departure, and the T+24h / T+7d / T+90d follow-up cadence
  • The Dreamweaver, Host, and Guest Communications teams, and the standard all three hold
  • The wow framework in practice: four standardized wows plus one creative wow per stay, delivered at full occupancy
  • Every guest communication that goes out, and the system that sends it
  • Service recovery: the call, the fix, and the upstream change that stops the repeat
  • Guest feedback as an operating input, not a report: reviews, surveys, and service data turned into a weekly change
  • The guest data layer inside BoltOS, and the rule that if it isn't in BoltOS, it doesn't exist
  • Rebooking, loyalty, and enhancement revenue as a function of experience design

WHY THIS IS THE BEST SEAT ON EARTH

3,300+ five-star reviews already exist, so you are not fixing a broken product. You are systematizing one that works. We are scaling from a $32M flagship toward a $200M+ portfolio, which means the system you build here becomes the operating standard at every property that follows. You get BoltOS, an AI layer already running live guest operations, and a founder who will fund the build rather than ask you to justify it. Peak season is now.

NO GATES. ONLY SIGNAL.

No degree required. No minimum years required. We have hired people with nonlinear backgrounds who outperformed twenty-year résumés, and we will do it again.

The only criteria are the three above. A brand-name employer on your resume earns you nothing here. A guest-texting bot you built for your own Airbnb earns you a call.

Source: Bolt Farm Treehouse careers (Ashby)

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