Director / Senior Director of Communications – APAC

Crypto.com
Hong Kong, Hong Kong SAR China
Hybrid

Who this role is best for

Candidates with agency experience in regulated sectors and cross-functional leadership in APAC fintech will find this strategic communications role in a high-stakes, cross-border environment.

Best fit for

  • Candidates with agency experience in regulated sectors and cross-functional leadership in APAC fintech
    — “senior operator with an agile, client-focused agency orientation”
  • Individuals with 10–15 years of experience in digital assets or blockchain communications
    — “Proven experience in digital assets, blockchain, fintech, AI, or fast-growing platform technology environments”
  • Candidates who can manage cross-cultural teams and navigate fragmented time zones
    — “Nuanced understanding of varied media practices, business etiquette, and cultural environments across East and Southeast Asia and Oceania”

Things to consider

  • The role demands around-the-clock crisis readiness and cross-border coordination
    — “Maintain around-the-clock crisis readiness. Manage urgent queries, coordinate cross-border holding strategies”
  • The position requires a high level of adaptability and hustle in an in-house structure
    — “High adaptability, exceptional hustle, strong sense of urgency, and client-service accountability within an in-house operating structure”

How to stand out

  • Highlight agency leadership and crisis management outcomes in regulated environments
    — “Extensive background in crisis communications and rapid response within regulated or highly scrutinized sectors”
  • Emphasize cross-functional collaboration with Legal, Compliance, and Marketing teams
    — “Demonstrated ability to partner with Legal, Compliance, Government Affairs, and Marketing teams”
  • Showcase experience in managing product launches and media campaigns in APAC
    — “Drive publicity and media campaigns for regional product launches, partnership integrations”
  • Demonstrate expertise in preparing executives for high-profile events and media engagements
    — “Prepare APAC-based and visiting global executives for media rounds, state-level summits”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • drive publicity for product launches
  • manage crisis communications
Typical background
10–15+ years of strategic communications experience

Skills & requirements

Required

Media RelationsProduct LaunchesCrisis ManagementRegulatory CommunicationsInternal Communications

Preferred

Multilingual ProficiencyCross-cultural Acumen

Stack & domain

Media RelationsProduct LaunchesCrisis CommunicationsRegulatory CommunicationsInternal CommunicationsClient FocusUrgencyTeamworkLeadershipProblem SolvingCommunicationsReputation Management

About the role

Original posting from Crypto.com via Lever

We are recruiting a Director / Senior Director of Communications, APAC, preferably based in Singapore or Hong Kong. This leader will direct communications and reputation management across Asia-Pacific.

This role requires a senior operator with an agile, client-focused agency orientation who can operate as a peer and advisor to APAC leadership and global executives. You will lead regional PR, product launches, crisis navigation, and regulatory communications, collaborating across Legal, Compliance, Product, Marketing, and Human Resources.

Key Responsibilities:

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APAC Media & Stakeholder Relations: Cultivate durable relationships with pan-regional and local financial, business, and tech media.

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Milestone Delivery & Product Launches: Drive publicity and media campaigns for regional product launches, partnership integrations, institutional platform updates, and strategic market expansion.

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Crisis & Reputational Defense: Maintain around-the-clock crisis readiness. Manage urgent queries, coordinate cross-border holding strategies, and address regulatory developments or market conditions across fragmented time zones.

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Regulatory Communications: Collaborate with APAC Legal and Regulatory Affairs teams to articulate licensing progress, engagement with regulatory bodies and public policy stances.

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Executive Presence & Platforms: Prepare APAC-based and visiting global executives for media rounds, state-level summits, and flagship tech conferences.

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Internal Comms & Regional Culture: Partner with APAC HR and operational leads to drive transparent, consistent internal communications, keeping cross-border regional teams connected to global priorities.

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Agency Steering: Direct regional PR and monitoring agencies across key Asian jurisdictions, ensuring delivery and disciplined narrative execution.

Qualifications:

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Experience: 10–15+ years of strategic communications experience, spanning external corporate communications, earned media relations, executive positioning, and issues management in APAC.

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Agency Mindset: High adaptability, exceptional hustle, strong sense of urgency, and client-service accountability within an in-house operating structure.

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Industry Focus: Proven experience in digital assets, blockchain, fintech, AI, or fast-growing platform technology environments.

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Crisis Proven: Extensive background in crisis communications and rapid response within regulated or highly scrutinized sectors.

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Cross-Cultural Acumen: Nuanced understanding of varied media practices, business etiquette, and cultural environments across East and Southeast Asia and Oceania.

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Cross-Functional Leadership: Demonstrated ability to partner with Legal, Compliance, Government Affairs, and Marketing teams to navigate complex market conditions.

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Education: Bachelor’s degree in Communications, International Relations, Journalism, or equivalent practical experience. Multilingual proficiency in regional languages is an asset.

Source: Crypto.com careers (Lever)

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