EMEA Influencer Lead / Director

VaynerMedia LLC
London, United Kingdom
On-site

Who this role is best for

Geared toward candidates with a strong background in creator and influencer services, comfortable with managing cross-functional teams and driving strategic initiatives across EMEA.

Best fit for

  • Candidates with 10+ years in creator and influencer services and a history of managing teams
    — “10+ years working in creator, influencer, and/or talent services”
  • Individuals who enjoy collaborating across agency and client-side environments
    — “Enjoys working across both agency and client sides, acting as a bridge between brands and creators”
  • Candidates with a proven ability to deliver high-quality influencer campaigns and manage complexity
    — “Skilled at managing the complexity of multiple campaigns, stakeholders, and talent simultaneously”

Things to consider

  • The role requires managing a small team and handling day-to-day execution in a dynamic environment
    — “Standalone role with responsibility for managing and growing a small team”
  • Candidates must be authorized to work in the U.K., which may limit international applicants
    — “Candidates must be authorised to work in the U.K.”

How to stand out

  • Highlight experience managing creator-driven campaigns and strategic influencer marketing initiatives
    — “Track record of managing creator-driven campaigns”
  • Emphasize your ability to build and execute a sustainable external creator process
    — “Establish our “C” (External Creator) capabilities, ensuring we have a sustainable and effective external creator process”
  • Demonstrate your capability to lead proposal development and client-facing presentations
    — “Lead the development of proposals and scoping for CAIT related services”
  • Showcase your ability to operate in a managed service model for influencer marketing
    — “Experience working within a managed service model for influencer marketing”
  • Demonstrate your understanding of influencer marketing as a relationship-driven channel
    — “Strong grasp of influencer marketing as a relationship-driven channel”
Pace · SteadyCollaboration · HighAutonomy · HighDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • set strategy for Creator and Influencer services
  • oversee quality of work
  • coordinate with cross-departmental leads
Typical background
10+ years working in creator, influencer, and/or talent services

Skills & requirements

Required

Creator And Influencer ServicesTeam ManagementClient-facing Materials

Preferred

Strategic ThinkingExecution

Stack & domain

Creator ServicesInfluencer MarketingTeam ManagementClient-facing MaterialsCampaign ExecutionLeadershipCommunicationTeamworkProblem-solvingStrategic ThinkingMarketingInfluencerCreatorClient Services

About the role

Original posting from VaynerMedia LLC

VaynerX

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Tingley Lane Trading, and VaynerSpeakers.

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies. 

KEY RESPONSIBILITIES

In coordination with global leadership, set the strategy for Creator and Influencer services and products across EMEA

Establish our “C” (External Creator) capabilities, ensuring we have a sustainable and effective external creator process to fuel a variety of categories and countries

Build our “I” (Influencer) POV and capabilities, ensuring we’re able to identify areas of value we can bring to clients in the Influencer space built around our unique access and digital expertise

Oversee quality of work across services, ensuring we’re delivering at high levels of quality

Coordinate with cross-departmental leads to ensure CAIT services are efficiently structured within our core day to day services across creative, media, and strategy

Manage a small but growing team at delivering creator and influencer services across a diverse portfolio of clients spanning EMEA

When relevant, work with recruiting team to identify the right talent to bring into the team based on upcoming needs

Coordinate with centralised resourcing to ensure workloads are managed and balanced among team members

Lead the development of proposals and scoping for CAIT related services whether stand-alone or tied into an integrated workstream

Operate as a partner to our clients, helping identify how our CAIT services can deliver against their business needs and explain our logic in a clear and persuasive manner

Where needed, support on-the-ground execution of campaigns when priority or bandwidth necessitates

EXPERIENCE

10+ years working in creator, influencer, and/or talent services

Track record of managing creator-driven campaigns

Experience managing a team

Experience creating and delivering compelling client-facing materials

More context notes 

Able to lean into the external creator landscape and understand the impact it can drive

Strong grasp of influencer marketing as a relationship-driven channel, with the energy to bring in creative talent (not necessarily famous, but high quality and authentic)

Excellent personality fit with strong soft skills

Standalone role with responsibility for managing and growing a small team focused on the external creator network

Comfortable handling day-to-day execution, but with an operational mindset and the ability to think strategically across EMEA

Focused on finding solutions and making things happen, rather than just executing tasks

Experience working within a managed service model for influencer marketing

Hands-on approach with the ability to deliver, communicate effectively, and confidently engage with clients

Strong understanding of how influencer marketing can drive growth for both clients and the business

Enjoys working across both agency and client sides, acting as a bridge between brands and creators

Proven experience working with both brands and agencies

Excited by the opportunity to step up, grow, and push boundaries

Ability to run operations across agency/brand-side influencer and affiliate execution

Skilled at managing the complexity of multiple campaigns, stakeholders, and talent simultaneously

VaynerMedia is an Equal Opportunity Employer. This means that VaynerMedia provides equal employment opportunities to all staff members and job applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part time or fixed term employment, age or any other legally protected class. 

Candidates must be authorised to work in the U.K.

Source: VaynerMedia LLC careers

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