Candidates with government and defense marketing experience and technical expertise in Salesforce and Marketo will find this field marketing role in India challenging yet rewarding.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Shield AI via Lever
The Field Marketing Manager, India will execute field marketing across India’s defense and government ecosystem. This role will drive account-based marketing programs, support strategic capture efforts, and contribute to measurable pipeline impact in close partnership with regional Sales, Business Development, and Capture teams.
This is a hands-on role in a high-growth environment. The ideal candidate is comfortable executing account strategies and field programs, thrives in complex government sales environments, and understands how to align marketing activities with long-cycle defense procurement processes.
The Field Marketing Manager, India will report to the Director of Field Marketing, Asia Pacific / Middle East.
What You'll Do:
- Execute field marketing programs across India’s defense, Ministry of Defence, Armed Forces, DRDO, and strategic aerospace accounts, aligned with regional Go-to-Market priorities.
- Support the development and execution of account-based marketing strategies for priority India-based government and defense accounts, helping map buying centers and coordinate multi-touch engagement across events, executive briefings, targeted campaigns, and customer programs.
- Develop a strong understanding of India’s defense procurement environment, acquisition cycles, and stakeholder landscape, using that knowledge to inform effective marketing programs.
- Execute major India-based defense and aerospace events, prioritizing high-value account engagement, customer meetings, and opportunity progression over brand presence alone.
- Plan and execute owned customer events, private briefings, roundtables, and targeted engagements in partnership with Sales and Capture teams.
- Partner closely with Sales and Business Development to align marketing programs with local account plans, pipeline targets, and strategic business priorities.
- Support ABM programs designed to generate new pipeline, deepen engagement within strategic accounts, and accelerate existing opportunities.
- Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with Sales.
- Partner with Sales to ensure accurate opportunity association, contact mapping, and required CRM field completion to support reliable pipeline reporting and attribution.
- Build and execute programs within Marketo, including campaign flows, audience segmentation, nurture programs, and performance reporting.
- Track and report field marketing performance against KPIs including account engagement, stakeholder engagement, campaign participation, opportunity influence, pipeline contribution, and deal acceleration.
- Manage event and program logistics, agencies, vendors, and other external partners to ensure high-quality and efficient execution.
- Bring structure, accountability, and operational rigor to field marketing execution within a fast-growing international aerospace and defense organization.
Required Qualifications:
- 5 to 8+ years of experience in field marketing, demand generation, integrated marketing, or related marketing roles, preferably with exposure to government, aerospace, or defense markets in India.
- Experience marketing into India-based government, defense, aerospace, or public sector organizations. Experience with Ministry of Defence, Armed Forces, DRDO, or related organizations is highly valuable.
- Understanding of India’s defense procurement processes, long-cycle acquisition environments, and complex multi-stakeholder account structures.
- Proven experience executing account-based marketing programs within complex enterprise, government, or strategic accounts.
- Hands-on experience with Salesforce CRM, including campaign creation, Campaign ID management, opportunity alignment, reporting, and maintaining strong CRM hygiene.
- Hands-on experience with Marketo or a comparable marketing automation platform, including campaign execution, segmentation, nurture programs, and performance tracking.
- Experience executing trade shows, industry events, executive briefings, and owned customer programs, preferably within the India aerospace and defense market.
- Ability to engage professionally with senior military leaders, government stakeholders, defense industry executives, and technical audiences.
- Strong project management and execution skills, with the ability to manage multiple programs and priorities simultaneously.
- Strong cross-functional partnership skills with Sales, Business Development, Capture, and Global Marketing teams.
- Ability to operate effectively in a fast-paced, high-growth environment with evolving priorities and processes.
- Fluent in English, both written and verbal, with the ability to collaborate effectively with global teams. Proficiency in Hindi or other regional Indian languages is a plus.
Source: Shield AI careers (Lever)