Strong fit for local content creators who film and script social-first vertical video and understand Dubai and GCC culture.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from The Vita Coco Company via Greenhouse
Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO.
As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.
We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.
Our Values:
Human First: We lead with inclusivity, transparency, and empathy.
Nothing is Impossible: We experiment, learn, and keep moving forward.
United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally
REPORTING TO: SENIOR DIGITAL CONTENT MANAGER, EMEA LOCATION: DUBAI, UAEFREELANCER PROJECT: PART-TIME
THE PROJECT
Vita Coco is looking for a Dubai-based freelance content creator to produce locally relevant, social-first content for our Arabia Instagram and TikTok channels.
This is primarily a creative production project rather than a full social-media management role. We need someone who understands life in Dubai and the wider GCC and can turn local moments, trends, events and everyday product occasions into engaging content that feels native to Instagram and TikTok.
You would work with our EMEA digital team to develop ideas, capture content and deliver a consistent monthly bank of edited assets.
MONTHLY DELIVERABLES
The exact package will be agreed with the selected creator, but we expect approximately:
12-16 pieces of social content per month
A mix of Reels/TikToks, photography and carousels
8–12 supporting Instagram Story tiles
English and Arabic captions or on-screen copy
Occasional event and activation coverage in Dubai
Edited final assets, plus selected raw footage where required
CONTENT COULD INCLUDE
Dubai lifestyle and culturally relevant moments
Product-led Reels and TikToks
Day-in-the-life and POV content
Food, smoothies and everyday Vita Coco occasions
Fitness, running, wellness and active-lifestyle content
Street interviews and mini-mic formats
Event coverage and reactive content
Trend-led concepts adapted naturally for Vita Coco
Collaborations with relevant local communities and creators
WHAT WE'RE LOOKING FOR
Based in Dubai and available to capture content locally
A strong portfolio of Instagram Reels and TikTok content
Confident filming and editing social-first vertical video
Able to develop ideas, hooks and simple scripts independently
Strong understanding of current Instagram and TikTok formats
Comfortable appearing on camera when required
Fluent in English, with strong Arabic content capability highly preferred
Familiarity with Dubai and wider GCC culture and social trends
Reliable, organised and comfortable working to monthly deadlines
Experience creating content for food, drink, lifestyle, fitness or wellness brands is beneficial
WORKING PROCESS
At the beginning of each month, we will agree the content themes, priority moments and required deliverables. The creator will then develop concepts, film and edit the agreed content, with feedback and approval provided by Vita Coco’s EMEA digital team.
This project does not require full ownership of community management, paid media, influencer contracting or wider channel strategy.
A NOTE FROM US
We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.
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