A natural match if you have 1–2 years of trade marketing or brand activation experience.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from The Vita Coco Company via Greenhouse
Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO.
As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.
We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.
Our Values:
Human First: We lead with inclusivity, transparency, and empathy.
Nothing is Impossible: We experiment, learn, and keep moving forward.
United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally
We're looking for a Trade Marketing Executive to bring Vita Coco to life across retail, trade shows, Foodservice and Wholesale through impactful marketing assets and hands-on activation.
IN A NUTSHELL, YOU WILL BE RESPONSIBLE FOR:
Helping with the creation of point-of-sale (POS) assets for the Field Sales Team, ensuring materials are readily available, up to date and effectively deployed in market
Provide trade show support in its planning, coordination and execution.
Manage the booking, briefing and production of Trade Marketing assets across Grocery
Supporting the Out of Home Team with ad hoc Foodservice and Wholesale marketing activity
Building strong relationships with NAMs to understand their needs and work with external agencies for asset creation, to deliver Trade Marketing initiatives
IN MORE DETAILS, THIS MEANS:
UK POS Delivery and Execution
Support the Field Sales Team with consistent, impactful POS materials that strengthen Vita Coco’s retail presence, helping ensure the team has the assets they need for effective in-store execution
Brainstorming disruptive ways to make Vita Coco stand out in the retail environment
Coordinating trade sampling programs and events, bringing trial of Vita Coco directly to retail partners and their customers
Support the planning and execution of store takeovers (a semi-permanent, fully branded, front-of-store wrap)
BUDGET & REPORTING
Track and utilise the Trade Marketing budget effectively, whilst staying in line with total marketing budget allocations
Work collaboratively to track POS effectiveness and gather feedback from the Field Sales Team. Use this evidence to identify gaps and trends, and opportunities to improve trade performance and execution standard
Report monthly in marketing meetings and tracking sessions
TRADE SHOW ASSISTANCE
Support the planning and execution of trade shows, coordinating logistics, assets and stock requirements
Assist in the development and production of exhibition materials, including stand graphics, POS, promotional merchandise and sampling assets, ensuring consistency with brand guidelines
Provide on-the-ground support at trade shows where required, helping with stand setup, attendee engagement, lead capture and overall event execution
OUT OF HOME (FOODSERVICE & WHOLESALES)
Coordinate and execute activity within the Foodservice Channel, working with fitness sites, office locations, universities and other sampling partners
Assist in the delivery of Wholesale Trade Marketing, including digital banners, brochures, promotional materials and customer communications
The job description is not exhaustive, and the post holder will be required to undertake other duties in line with their ability and the changing needs of the business.
PREFERRED KNOWLEDGE, SKILLS & EXPERIENCE:
Ideally 1–2 years experience in trade marketing, shopper marketing or brand activation. Relevant internships and placements also considered.
An understanding of consumer/shopper behaviour
Creative and commercially minded, with the ability to generate innovative ideas and demonstrate initiative
Bring fresh thinking to the Marketing Team, applying attention to detail when developing and delivering marketing materials
Adaptable and strong problem-solver, capable of overcoming executional challenges in a fast-paced environment
Highly organised with strong attention to detail, able to manage multiple projects simultaneously and deliver against varying deadlines
Communicate clearly with internal and external stakeholders, building strong relationships and creating enthusiasm for marketing activity
Microsoft PowerPoint and Excel proficiency
The Vita Coco Company is committed to the principles of equal employment. We believe in building a diverse and inclusive culture and a positive employee experience and are dedicated to equal employment opportunities regardless of race, including colour, nationality, ethnic or national origin, age, disability, gender or gender reassignment, religion or belief, sex or sexual orientation, marital/civil partnership, pregnancy, and maternity. We welcome applications from a diverse range of individuals and will consider any reasonable adjustments to enable candidates to perform as well as possible during the recruitment process.
COCO PERKS (the good stuff):
30 days holiday, plus your birthday off!
Flexible working hours + early Friday finishes all year round* - more balance, less clock-watching.
Discretionary bonus - all permanent employees are eligible.
Competitive pension - up to 8% employer contribution / 10% employee contribution.
Vitality private healthcare - plus access to a Virtual GP 24/7.
Life insurance - 4x your annual salary.
Enhanced family policies - extra support when life changes.
Employee Assistance Programme - confidential support for you and your household.
5 volunteer days - to give back to causes you care about.
ClassPass membership credits - for workouts, wellness, or whatever helps you recharge.
Fresh fruit, snacks and office lunch provided* - we like to keep people fuelled.
Dog-friendly office - four-legged colleagues welcome.
Free Vita Coco products, of course
A NOTE FROM US
We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.
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