Generalist Marketing Designer - Freelance

Right Side Up
Austin, TX
RemoteCareer-pivot friendly

Who this role is best for

A natural match if you have experience in production-focused marketing design and a background in finance or regulated industries.

Best fit for

  • Candidates with 5+ years of generalist marketing design experience and a strong portfolio across multiple formats
    — “5+ years of experience as a generalist marketing or production designer”
  • Proficient in Figma, InDesign, and email platforms with a focus on detail and compliance
    — “Prepare print-ready direct mail files in InDesign, including color setup and vendor-ready specs”

Things to consider

  • This role is not a full-time position but a freelance engagement with typical 15-20 hours per week
    — “freelance engagements typically running 15-20 hours per week”
  • Candidates should be prepared for ongoing, not one-time, freelance opportunities
    — “we're building an ongoing bench of designers like this for freelance engagements”

How to stand out

  • Highlight your ability to independently manage production workflows and deliver on tight timelines
    — “Able to work independently within a lean, fast-moving team with minimal oversight”
  • Showcase your experience with Figma auto-layout and design systems in your portfolio
    — “Design web and landing pages in Figma using an established design system and auto-layout”
  • Emphasize your background in finance or regulated industries if applicable
    — “Background in finance or another highly regulated industry is a strong plus”
  • Showcase your email design skills using component libraries and responsive design techniques
    — “Build and assemble responsive email designs within an existing component library”
Pace · SteadyCollaboration · LowAutonomy · HighDecision Impact · Individual

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • owns day-to-day production across email, direct mail, and web and display design
  • builds responsive email designs within an existing component library
  • prepares print-ready direct mail files in InDesign
  • supports display and affiliate banner production
Typical background
5+ years of experience as a generalist marketing or production designer

Skills & requirements

Required

Generalist Marketing DesignEmail DesignWeb And Landing Page DesignDirect Mail DesignFigmaIndesignAdobe Creative SuiteProduction-focused Design

Preferred

Background In Finance Or Highly Regulated Industry

Stack & domain

FigmaIndesignAdobe Creative SuiteSalesforce Marketing CloudBrazeLeadershipCommunicationFinanceRegulated Industries

About the role

Original posting from Right Side Up via Lever

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 1400+ clients including Reddit, Robinhood, Lyft, Gusto, Stripe, Rippling, Shopify, Noom, Hinge Health, Kikoff, and more.

About The Role:

Right Side Up is looking for a hands-on generalist marketing designer who can own a day-to-day production queue across email, direct mail, and web and display design, without needing a creative director to hand off the thinking. This is a production-focused, individual contributor seat, not a creative director or brand leadership role.

You'll build responsive email designs inside an existing component library, design web and landing pages in Figma using an established design system and auto-layout, and prepare print-ready direct mail files in InDesign, including color setup and vendor-ready specs. The strongest candidates move comfortably between polished digital creative and the more technical, detail-heavy production work that keeps a queue moving, and a background in finance or another highly regulated industry is a strong plus. This reflects an evergreen need we see across clients, not a single open role, so we're building an ongoing bench of designers like this for freelance engagements typically running 15-20 hours per week.

Responsibilities:

Own day-to-day production across email, direct mail, and web and display design.

Build and assemble responsive email designs within an existing component library.

Design web and landing pages in Figma, working within an established design system and auto-layout.

Prepare direct mail files for print, including color setup and compliance-ready specs.

Support display and affiliate banner production as volume requires.

Partner closely with an in-house creative lead to stay aligned on brand standards and priorities.

Requirements:

5+ years of experience as a generalist marketing or production designer.

Strong portfolio spanning email, direct mail/print, and web/digital design, with demonstrated typography and layout craft across those formats.

Proficient in Figma, including auto-layout and working inside an existing design system built by someone else.

Experience in InDesign for print production and mail file prep.

Comfortable moving between polished digital design and more technical, detail-heavy production work.

Background in finance or another highly regulated industry is a plus.

Able to work independently within a lean, fast-moving team with minimal oversight.

Tools & Platforms:

Figma

Adobe InDesign

Adobe Creative Suite (Photoshop, Illustrator)

Email/component-library platforms (e.g. Salesforce Marketing Cloud, Braze, or similar)

Why Right Side Up:

Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world. Exciting opportunities are available now — apply today to join our network of experts!

Source: Right Side Up careers (Lever)

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