Growth Marketing Manager

Rho
New York, NY
On-siteCareer-pivot friendly

Who this role is best for

Aimed at mid-level to senior growth marketing professionals who thrive in fast-paced, data-driven environments and have experience in startup or fintech ecosystems.

Best fit for

  • Candidates with 3 to 6 years in growth or performance marketing, especially in B2B fintech or startup-focused companies
    — “3 to 6 years in growth or performance marketing, ideally at a B2B fintech or a startup-focused company”
  • Individuals who can independently manage and optimize multiple marketing channels
    — “You’ll own getting more founders into that flow. Your sole goal is to grow inbound incorporation volume within your first six months”
  • Professionals comfortable with data analysis and reporting using SQL or BI tools
    — “Comfortable owning a number and reporting against it from the data, using SQL or BI tools”

Things to consider

  • This role demands a high level of initiative and the ability to execute tests quickly without waiting for perfect briefs
    — “Fast and scrappy: you ship tests weekly and don’t wait for a perfect brief”
  • Candidates must be prepared to focus solely on incorporation growth metrics for the first six months
    — “Your sole goal is to grow inbound incorporation volume within your first six months”

How to stand out

  • Highlight your ability to design and execute end-to-end marketing strategies with measurable outcomes
    — “You’ll run the channels you own end to end”
  • Emphasize experience in building SEO/content strategies for specific founder audiences
    — “Build content and SEO/AEO assets so founders searching for incorporation help find Rho”
  • Showcase your track record in forming partnerships with accelerators, communities, or founder-focused platforms
    — “Source and run partnerships with accelerators, communities, law firms, and founder-focused platforms”
  • Demonstrate your ability to work closely with cross-functional teams like Sales and Product
    — “Work with Product to improve conversion from landing page to completed incorporation”
  • Include examples of how you’ve scaled effective channels and cut underperforming ones based on data
    — “Track channel performance weekly, scale what works, and cut what doesn’t”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • increased incorporation volume
  • successful channel launches
Typical background
growth marketingperformance marketing

Skills & requirements

Required

Growth MarketingPaid AcquisitionSEOPartnerships

Preferred

Fintech ExperienceFounder Ecosystem Knowledge

Stack & domain

Growth MarketingPerformance MarketingPaid AcquisitionSEOContent MarketingPartnershipsOutbound MarketingProduct ManagementLeadershipCommunicationProblem-solvingTeamworkAdaptabilityCreativityFintechStartupsBanking

About the role

Original posting from Rho via Ashby

About Us

Rho is the modern banking platform built for the AI era. Startups and growth-stage companies can open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support.

About the Role

Rho Incorporation lets founders form their company and open their business account in one flow. You’ll own getting more founders into that flow. Your sole goal is to grow inbound incorporation volume within your first six months - and you choose the channels that get there.

You’ll run the channels you own end to end, and you’ll work closely with Sales, Partnerships, and Product to open new sources of demand. You’ll be judged on incorporations started and completed each month, and on how many of those founders go on to fund their Rho accounts.

Key Responsibilities:

  • Own the plan for inbound incorporation growth, and decide which channels get your time and budget
  • Run paid acquisition (search, social, retargeting) aimed at founders who are forming a company
  • Build content and SEO/AEO assets so founders searching for incorporation help find Rho
  • Source and run partnerships with accelerators, communities, law firms, and founder-focused platforms
  • Design outbound and lifecycle plays with Sales to turn high-intent founders into incorporations
  • Work with Product to improve conversion from landing page to completed incorporation
  • Track channel performance weekly, scale what works, and cut what doesn’t

Requirements:

  • 3 to 6 years in growth or performance marketing, ideally at a B2B fintech or a startup-focused company
  • Hands-on experience with at least two of: paid acquisition, SEO/content, partnerships, outbound
  • Comfortable owning a number and reporting against it from the data, using SQL or BI tools
  • Fast and scrappy: you ship tests weekly and don’t wait for a perfect brief
  • Knowledge of the founder and startup ecosystem is a strong plus

Our people are our most valuable asset. The budgeted salary for this role is $120,000 - $180,000. Salary may vary depending on relevant experience, skills, and business needs. In addition to base pay, Rho offers equity, healthcare benefits and paid time off.

Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.

Source: Rho careers (Ashby)

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