Aimed at senior marketing leaders with APAC experience who can build and execute localized strategies while aligning with global teams. Candidate must balance regional autonomy with cross-functional collaboration and have a deep understanding of enterprise GRC buying behaviors.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Optro via Ashby
Who We Are
Having surpassed $300M ARR and continuing to grow, Optro helps enterprises transform risk into opportunity through its AI-powered GRC Intelligence Platform. More than 50% of the Fortune 500, including 7 of the Fortune 10, leverage our award-winning technology to move their businesses forward with greater clarity and agility. And our customers love us: Optro is top-rated on G2.com http://G2.com and Gartner Peer Insights.
At Optro, we inspire each other to innovate and are proud of what we are producing. We spend each day thinking of new ways to help our customers and contribute to the greater good of our company and our surrounding communities. We are all about assisting each other and breaking through barriers to create the most loved audit, risk, ESG, and InfoSec platform by our customers. This is how we have become one of the 500 fastest-growing tech companies in North America for the seventh year in a row, as ranked by Deloitte!
The Role
Optro is building momentum internationally, and this Head of APAC Marketing role exists to turn early traction into a durable market presence. You will own the end-to-end marketing motion for APAC — from how we show up in the market to how we generate pipeline and build the Optro brand with industry associations, partners, and enterprise decision-makers.
This is a strategic, yet hands-on leadership role: you'll set and own the regional marketing vision, adapt our global playbook to the realities of each market you serve, and build the field engine that helps sales close business across APAC.
The ideal candidate has run field or regional marketing at a senior level, understands how to localize a global brand without losing what makes it work, and knows how to turn a marketing budget into quality pipeline.
Key Responsibilities
- Own APAC marketing end-to-end; from brand presence, demand generation, partner marketing, events, to customer case studies. You tailor strategy and global programs to distinct regional nuances, regulatory landscapes, and market maturities and build local ones where gaps exist.
- Partner with the APAC sales leadership and account teams to align marketing activity to pipeline priorities and key target accounts.
- Own vertical ABM strategy and run targeted campaigns that are grounded in real customer outcomes.
- Localize core positioning and messaging for the APAC market, working closely with product marketing. Lead translation alongside localization where required, ex. Japan
- Lead APAC events strategy, including owned events and third-party sponsorships, in partnership with global programming. You own the plan and execution of a portfolio of events across sponsored, hosted and digital that generate pipeline and foster lasting relationships with our brand.
- Build and drive the APAC partner marketing motion in lockstep with US-based partner marketing, developing co-marketing programs with alliance partners that generate pipeline and extend Optro's reach into accounts.
- Develop joint GTM programs with key partners: co-branded campaigns, partner-led events, solution briefs, and field enablement that helps partners tell the Optro story credibly
- Track and report on pipeline contribution and marketing performance for the region. Continuously optimize.
- Manage regional marketing budget allocation, driving rigorous ROI performance across localized demand gen, events, and alliance marketing
What Success Looks Like
- Optro has a credible, consistent brand presence in our defined core markets in APAC
- Strategic alliance and reseller partners can tell the Optro story and are actively co-selling and co-marketing
- HQ and APAC are tightly aligned on messaging, programs, and priorities
- Optro becomes known as a serious player in the APAC GRC space
- Marketing pipeline goals are met
Attributes for a Successful Candidates
- Have 10+ years in enterprise B2B GTM, with meaningful experience in APAC marketing roles.
- Demonstrated capability to influence executive leadership (VP/C-suite) and navigate complex cross-functional matrix structures between HQ and regional hubs.
- You thrive as a builder. You have been here before and can drive hands-on execution alongside establishing operational and strategic foundations
- You have deep domain familiarity with regional enterprise buying behaviors, compliance environments, and localized sales cycles across APAC markets inclusive of Japan.
- Fluent in English; able to operate credibly across cultures and navigate the nuances between them
- Demonstrated experience across a mix of demand generation, field marketing, partner marketing, and events
- Be experienced building and executing partner marketing programs
- Be a strong operator who's comfortable building in an environment where not everything is defined. You know how to pull from HQ while moving independently
- Collaborative and low-ego
- Willing to roll up your sleeves with the ability to push back when needed
- Willing to travel across the region and occasionally further afield. [20-30%]
Bonus Points
- Experience in the GRC or Internal Audit space
- Existing relationships with key APAC Internal Audit or Risk associations
*perks may vary based on eligibility/location
Our Company Values
- Customer obsession: It starts and ends here. Consistently ask yourself how what you’re doing creates value for our customers. It’s a mindset.
- Gritty resilience: Make it happen. Find a way. Move fast, stay positive, and do what it takes.
- Drive innovation: Create the future. Continuously improve what exists and invent what’s next.
- Win, together: One team. No silos, no egos. Drive to be the best and support each other’s success.
- Growth mindset: 10x, not 10%. Think in orders of magnitude, not increments. Seek feedback, learn, and improve.
Please note that background checks are required. Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. This role may have access to highly sensitive data, including employee data, customer data, company financials, and proprietary product information.
We love building strong partnerships, but please note that Optro cannot accept unsolicited resumes from agencies. Any submissions without a signed agreement in place will not create a fee obligation.
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Source: Optro careers (Ashby)