Head of Growth / Senior Growth Manager

Clera
Regional
RemoteCareer-pivot friendly

Who this role is best for

A natural match if you have hands-on experience with B2B software growth and automation systems.

Best fit for

  • Candidates with B2B software experience and a history of managing end-to-end growth initiatives
    — “Six to eight years of experience in a high-growth environment, ideally B2B software”
  • Professionals skilled in building automation systems with HubSpot and AI tools
    — “Build automated workflows and integrations connecting HubSpot, product data, marketing channels, and AI tools”
  • Individuals with a proven ability to create and manage community and influencer programs
    — “Grow a micro-influencer program with practitioners, investors, and software operators”

Things to consider

  • Remote work is required with a strict time zone availability constraint
    — “Remote, with required availability within three hours of the Central European Time zone”
  • The role expects ownership of multiple growth functions, not just a single area
    — “Lead growth across demand generation, product marketing, and sales enablement”

How to stand out

  • Highlight experience with integrated campaign planning and execution across multiple channels
    — “Plan and execute integrated campaigns for product launches, category events, and company announcements”
  • Showcase your ability to document and standardize reusable workflows and reporting systems
    — “Set up tracking and reporting systems, and document reusable workflows”
  • Emphasize your technical fluency with marketing automation and CMS tools like HubSpot and Webflow
    — “Strong technical fluency with marketing automation, data, analytics, and CMS tools such as Framer or Webflow”
  • Demonstrate your ability to engage with engineering teams on product and tooling topics
    — “Ability to discuss technical product and tooling topics with engineering”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • executed integrated campaigns
  • optimized demand generation
  • activated community opportunities
Typical background
marketingproduct marketing

Skills & requirements

Required

Demand GenerationProduct MarketingSales EnablementAutomationMeasurement Systems

Preferred

Product-led GrowthSEOGEO

About the role

Original posting from Clera via Ashby

ABOUT THE ROLE

Lead growth across demand generation, product marketing, and sales enablement for a B2B software company focused on user-led growth. You will own the funnel from campaign strategy through closed-won and build the automation and measurement systems that support the company's growth.

WHAT YOU'LL DO

  • Plan and execute integrated campaigns for product launches, category events, and company announcements.
  • Build and optimize demand generation across paid, owned, and earned channels, tracking results from first touch through closed-won.
  • Run an industry awards program and activate community opportunities to support distribution and brand building.
  • Grow a micro-influencer program with practitioners, investors, and software operators.
  • Build automated workflows and integrations connecting HubSpot, product data, marketing channels, and AI tools.
  • Set up tracking and reporting systems, and document reusable workflows.
  • Develop product positioning, launch plans, customer stories, newsletter content, and website updates.
  • Create sales enablement materials and work closely with leadership, marketing, partnerships, design, and sales.

WHAT WE'RE LOOKING FOR

  • Six to eight years of experience in a high-growth environment, ideally B2B software, with ownership of a content, growth, or demand generation function.
  • A track record of demand generation or content programs that contributed measurable pipeline.
  • Strong technical fluency with marketing automation, data, analytics, and CMS tools such as Framer or Webflow.
  • Hands-on experience with Claude or similar AI tools, including workflow automation and related capabilities.
  • Experience in product-led growth, referral, or word-of-mouth contexts; SEO and GEO experience is valuable.
  • Excellent English writing, persuasive copywriting, design judgment, organization, and autonomy.
  • Ability to discuss technical product and tooling topics with engineering.

COMPENSATION & BENEFITS

Visa sponsorship is not available.

LOCATION

Remote, with required availability within three hours of the Central European Time zone.

Source: Clera careers (Ashby)

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