Strong fit for candidates with digital writing experience in fashion retail or luxury e-commerce who can flex between commercial content and inspiring editorial. The role is based in London and requires collaboration across multiple teams.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Farfetch via Lever
Farfetch is a leading global marketplace for the luxury fashion industry, connecting customers in over 190 countries with items from more than 50 countries and over 1,400 of the world’s best brands and charming boutiques from around the world. Farfetch opens a world of luxury for endless expressions of style, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
LONDON
Our London office is located in Old Street, London’s tech hub, and is home to a wide range of teams. Our open space is ideal for collaborative work and sharing ideas. We also have a large outdoor terrace, which is the perfect spot to have a team lunch or host events.
THE ROLE
Within the Merchandising function the Merch Planning & Analytics team owns the planning and the analytics of some of the key supply partners on the marketplace. The goal is to maximise their business on Farfetch by simultaneously contributing to drive total platform topline sales.
Merch Planning & Analytics (MP&A) is involved in:
End to end seasonal management of 3P channels on the marketplace.
Pre-season analytics driving supply optimization on our key brands and boutiques.
Commercial business planning including annual forecasts, scenario modelling and stretch targets to grow the business.
In season monitoring and analysis of sales performance to forecast for external and internal trade purposes.
The team is working closely with other teams within commercial (Brand Managers, Boutique Account Managers, Business Development, Commercial Trading, Commercial Planning, Pricing) and with colleagues from BI, Marketing, Operations and catalogue management to build repeatable, scalable tools and processes and drive continual improvement.
WHAT YOU'LL DO:
- Write smart, elevated captions for Instagram and TikTok, turning around reactive and trend-led social copy at speed.
- Pitch and write editorial-led posts that people save and share.
- Create commercial content for brands, from advertising banners to branded emails and social captions, taking into consideration each brand’s personality while protecting the FARFETCH tone of voice.
- Write trend-based editorial emails and push notifications.
- Collaborate with the paid media team to write and edit content for paid social, google ads and growth partner marketing campaigns.
- Serve as a guardian of the FARFETCH tone of voice.
- Partner with designers and the wider business to translate brief requirements into polished, engaging copy.
WHO YOU ARE:
- You’ll have a portfolio of fashion or social writing, a strong knowledge of fashion and culture and be up to date with Instagram and TikTok.
- Have 3 years digital writing experience in fashion retail, luxury e-commerce or a fast-paced creative agency.
- You can flex between commercial content and inspiring editorial.
- Able to self-edit when needed, with an excellent grasp of spelling and grammar.
REWARDS & BENEFITS:
- Employee Pension Scheme
- Flexible Benefits Program
- Health Insurance & Critical Illness cover
- Flexible work environment (3 days a week in office, 2 days WFH)
EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER:
- EQUAL OPPORTUNITIES STATEMENT- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.
- SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.
Source: Farfetch careers (Lever)