Manager, GTM Systems

Handshake
San Francisco, CA
Hybrid

Who this role is best for

Strong fit for systems architects who design and integrate GTM tools across Salesforce and AI platforms, with a preference for candidates experienced in building systems that Sales and Customer Success teams actually adopt, and who are based in the US for full-time work.

Best fit for

  • Candidates with hands-on Salesforce experience and a strategic vision for GTM systems integration
    — “Strong hands-on Salesforce skills: Flows, validation rules, approvals and disciplined release practices”
  • Individuals with a track record of evaluating and implementing new GTM tools and vendors
    — “A track record of evaluating new software and bringing on vendors”
  • Candidates who have led systems migrations or managed multiple Salesforce instances
    — “Experience leading a systems migrations (via acquisitions) or managing multiple Salesforce instances”

Things to consider

  • Requires managing external consultants and making strategic build vs. buy decisions
    — “leverage them to take on the heavier build work, so your time goes to architecture, design and impact”
  • Candidates must be based in the US to qualify for full-time benefits and employment
    — “The below benefits are for full-time US employees”

How to stand out

  • Emphasize experience in designing end-to-end GTM workflows and data models
    — “Architect end-to-end workflows and the GTM data model, from lead to quote to renewal to expansion”
  • Highlight success in driving adoption of systems among Sales and Customer Success teams
    — “building systems that Sales and CS actually adopt”
  • Demonstrate your ability to partner with internal leaders across the business
    — “partnering with leaders across the business to scope, ideate, and launch improvements”
Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Architected end-to-end workflows
  • Connected GTM systems
  • Evaluated and brought on new vendors
Typical background
SalesforceGTM systemsRevOps systems

Skills & requirements

Required

SalesforceGainsightNooksClayLlmsGTM SystemsData ModelWorkflow DesignIntegration ExperienceVendor EvaluationBuild Vs. Buy Vs. OutsourceCommunication

Preferred

AIRevops Systems

Stack & domain

SalesforceGainsightNooksClayLlmsSalesforce FlowsValidation RulesApprovalsDisciplined Release PracticesWorkflowsPipelineQuoting/cpqRenewalsExpansionData ModelGovernanceSales EngagementCustomer SuccessData Enrichment ToolsVendor EvaluationAI ToolsSystem ArchitectureSystem DesignSystem IntegrationSystem GovernanceSystem BuildSystem ImprovementSystem AdoptionSystem PartnershipSystem TradeoffsSystem Consultant ManagementArchitectureHands-onOwnershipHands-on SalesforceHands-on GTM SystemsHands-on Revops SystemsHands-on Salesforce FlowsHands-on Validation RulesHands-on ApprovalsHands-on Disciplined Release PracticesHands-on WorkflowsHands-on PipelineHands-on Quoting/cpqHands-on RenewalsHands-on ExpansionHands-on Data ModelHands-on GovernanceHands-on Sales EngagementHands-on Customer SuccessHands-on Data Enrichment ToolsHands-on Vendor EvaluationHands-on AI ToolsHands-on System ArchitectureHands-on System DesignHands-on System IntegrationHands-on System GovernanceHands-on System BuildHands-on System ImprovementHands-on System AdoptionHands-on System PartnershipHands-on System TradeoffsHands-on System Consultant Management

About the role

Original posting from Handshake via Ashby

ABOUT HANDSHAKE

Handshake was founded on a simple belief that everyone deserves a path to a great career, regardless of where they went to school or who they know. Today, we power 25 million job seekers, 1 million+ employers, and 1,600 educational institutions.

In 2025, we started Handshake AI and built the fastest-growing AI data business in history. We work directly with frontier AI lab researchers to create evaluations, publish benchmarks, and push the boundary of data. We’ve grown from $0 to ~$1B run rate and pay ~$60M to over 30K individuals every month.

Why join Handshake now:

  • Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel
  • Partner hand-in-hand with world-class AI labs, Fortune 500 partners and the world’s top educational institutions
  • Work together with engineers, scientists, operators, and more from Palantir, Meta, Scale AI, and former YC founders
  • Build a massive, fast-growing business with billions in revenue

ABOUT THE ROLE

Handshake's go-to-market motion is growing across more products and segments, and it only works if the teams using our systems trust them. As Senior GTM Systems Manager, you will be the architect of our GTM stack, spanning Salesforce, Gainsight, Nooks, Clay, LLMs and the connections between them, and set a direction that anticipates where AI is taking go-to-market. This is a hands-on role with real ownership, not a ticket-based admin role. You'll also manage the relationship with our US-based external Salesforce consultants - leveraging them to take on the heavier build work, so your time goes to architecture, design and impact.

  • Architect end-to-end workflows and the GTM data model, from lead to quote to renewal to expansion, so AEs, AMs, and CSMs spend less time fighting systems and forecast and renewal reporting stay reliable as we add products and segments
  • Connect Salesforce, Gainsight, Nooks and Clay into one system and bring engagement, enrichment and customer health signals into Salesforce to sharpen deal inspection and renewal risk visibility with less manual rep input
  • Evaluate emerging GTM and AI tools and bring on new vendors to keep our stack at the leading edge, retiring what no longer earns its place
  • Retain your builder DNA - continue to ship new builds & improvements while you will manage both internal teams and external Salesforce consultants

DESIRED CAPABILITIES

  • 6+ years in Salesforce, GTM systems or RevOps systems roles, ideally at an architect level (we're flexible on the path)
  • Strong hands-on Salesforce skills: Flows, validation rules, approvals and disciplined release practices
  • Architect-level design of workflows across pipeline, quoting/CPQ, renewals and expansion, with sound data model and governance decisions
  • Too & iIntegration experience beyond Salesforce, such as sales engagement, customer success and data enrichment tools
  • A track record of evaluating new software and bringing on vendors; operating on the bleeding edge of the systems world with a point of view on where the field is going (and the impact of AI)
  • A track record of building systems that Sales and CS actually adopt and partnering with leaders across the business to scope, ideate, and launch improvements
  • Ability to weigh build vs. buy vs. outsource tradeoffs, including directing external consultants or builders
  • Clear communication with technical and non-technical partners - you are able to navigate multiple competing priorities and internal stakeholders with ease

EXTRA CREDIT

  • Hands-on experience with Gainsight, Nooks, Clay or comparable tools
  • Experience leading a systems migrations (via acquisitions) or managing multiple Salesforce instances

PERKS

Handshake delivers benefits that help you feel supported and thrive at work and in life.

The below benefits are for full-time US employees.

🎯 Ownership: Equity in a fast-growing company

💰 Financial Wellness: 401(k) match, competitive compensation, financial coaching

🍼 Family Support: Paid parental leave, fertility benefits, parental coaching

💝 Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend

📚 Growth: $2,000 learning stipend, ongoing development

💻 Remote & Office: Internet, commuting, and free lunch/gym in our SF office

🏝 Time Off: Flexible PTO, 15 holidays + 2 flex days

🤝 Connection: Team outings & referral bonuses

Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers http://joinhandshake.com/careers. http://joinhandshake.com/careers.Your

Source: Handshake careers (Ashby)

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