Marketing Analyst

Capital
Warsaw +1 more
Hybrid

Who this role is best for

Geared toward candidates with financial services experience and a strong analytical background, comfortable with building attribution models and refining marketing mix models.

Best fit for

  • Candidates with 3–5 years of marketing analytics experience in financial services
    — “3–5 years of experience in marketing analytics, growth analytics or a similar role.”
  • Professionals skilled in SQL and capable of handling large marketing datasets
    — “Strong SQL skills and experience working with large marketing datasets.”
  • Individuals who can bridge technical analysis with business strategy and stakeholder communication
    — “Ability to explain complex findings clearly to non-technical stakeholders.”

Things to consider

  • The role requires a deep understanding of marketing experimentation and incrementality testing
    — “Solid understanding of statistics and experimentation, including incrementality testing.”
  • Candidates must be ready to collaborate across multiple teams, including MarTech and CRM
    — “Partner with MarTech, analytics engineering and, increasingly, Product Marketing and CRM teams on shared measurement needs.”

How to stand out

  • Highlight specific experience in refining marketing mix models and budget allocation
    — “Develop and refine marketing mix models (MMM) to understand channel contribution and guide budget allocation.”
  • Showcase your ability to deliver actionable insights tied to business outcomes
    — “Turn findings into clear, actionable recommendations for marketing stakeholders, linked to acquisition cost, client value and revenue.”
  • Emphasize your experience in financial services, especially in trading or brokerage
    — “Experience in financial services, such as trading, brokerage, fintech or banking is a must.”
  • Include any hands-on use of Python, R, or BI tools like Tableau in your experience
    — “Hands-on experience with Tableau (or a similar BI tool) and analytics platforms like Google Analytics 4.”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Build and maintain attribution models
  • Develop marketing mix models
  • Design and analyze incrementality tests
  • Deliver actionable recommendations
Typical background
Marketing AnalyticsGrowth Analytics

Skills & requirements

Required

Attribution ModelingMarketing Mix ModelingIncrementality TestingSQLStatisticsExperimentationBusiness Impact AnalysisMarketing Metrics

Preferred

PythonRTableauGoogle Analytics 4AI Tools

Stack & domain

Marketing AnalyticsGrowth AnalyticsAttribution ModelingMarketing Mix ModelingSQLStatisticsExperimentationIncrementality TestingTableauGoogle Analytics 4AI ToolsLlmsCritical ThinkingCommunicationProblem-solvingTeamworkMentorshipFinancial ServicesTradingBrokerageFintechBanking

About the role

Original posting from Capital via Lever

We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talented team.

We are looking for a Marketing Analyst to join our Marketing Intelligence & Automation team in Warsaw. Our marketing team already uses an AI-powered decision system to recommend where budget should go. What limits it today is measurement: the sharper our attribution, marketing mix models and experiments, the more decisions we can trust it to make. Your job is to strengthen that foundation and turn marketing data into insights that change how we invest.

Responsibilities::

  • Build, maintain and improve attribution models, and support new attribution model releases.
  • Develop and refine marketing mix models (MMM) to understand channel contribution and guide budget allocation.
  • Design and analyze incrementality tests and experiments to measure the true impact of marketing activity.
  • Deliver regular reporting and deep-dive analysis on channel, campaign and user performance across markets.
  • Turn findings into clear, actionable recommendations for marketing stakeholders, linked to acquisition cost, client value and revenue.
  • Define and document marketing metrics and KPIs so the team works from one source of truth.
  • Improve the measurement inputs that feed our AI-driven budget recommendation and automation systems.
  • Partner with MarTech, analytics engineering and, increasingly, Product Marketing and CRM teams on shared measurement needs.

Requirements::

  • 3–5 years of experience in marketing analytics, growth analytics or a similar role.
  • Experience in financial services, such as trading, brokerage, fintech or banking is a must.
  • Hands-on experience with attribution modeling and/or marketing mix modeling.
  • Strong SQL skills and experience working with large marketing datasets.
  • Solid understanding of statistics and experimentation, including incrementality testing.
  • Strong critical thinking: you structure ambiguous problems, challenge assumptions and connect analysis to business impact.
  • Ability to explain complex findings clearly to non-technical stakeholders.

Nice to have::

  • Python (or R) for analysis and modeling.
  • Hands-on experience with Tableau (or a similar BI tool) and analytics platforms like Google Analytics 4.
  • Experience using AI tools or LLMs for analysis or workflow automation, at work or in your own projects.

What you will get in return:

Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.

Work-Life Harmony: Join a company that genuinely cares about you - because your life outside of work matters just as much as your time on the clock. #LI-Hybrid

Annual Performance Bonus: Your hard work doesn’t go unnoticed! Celebrate your achievements with a well-deserved annual bonus tied to your performance.

Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.

Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.

Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!

Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!

Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community.

Source: Capital careers (Lever)

Similar roles

More roles at Capital