Marketing Designer for CRM

SumUp
Berlin, Germany
On-siteCareer-pivot friendly

Who this role is best for

Strong fit for candidates who design for CRM and marketing channels who maintain design systems in Figma.

Best fit for

  • Candidates with experience designing for CRM and marketing channels like email and landing pages
    โ€” โ€œOwn the end-to-end design process for CRM communications across email, in-app, inbox, promotional banners, and campaign landing pagesโ€
  • Proficient Figma users who build and manage shared components and templates
    โ€” โ€œBuild and maintain CRM templates in Figma, including components, channel-specific guidelines, and a visual asset libraryโ€
  • Individuals who can translate brand guidelines into consistent visual outputs across multiple formats
    โ€” โ€œTranslate brand guidelines into every CRM channel, acting as the quality gate before assets go liveโ€

Things to consider

  • Requires consistent delivery in a high-volume environment with multiple concurrent requests
    โ€” โ€œComfort working in a high-volume environment, managing multiple concurrent requestsโ€
  • Office-first setup with on-site role in Berlin, Germany
    โ€” โ€œOpportunity to work with SumUppers globally ... from our Berlin office. This involves an office-first setupโ€

How to stand out

  • Showcase a portfolio with examples of CRM and marketing channel design work
    โ€” โ€œProven portfolio demonstrating design work across marketing or communication channelsโ€
  • Highlight experience with Figma components, templates, and shared libraries
    โ€” โ€œBuild and maintain CRM templates in Figma, including components, channel-specific guidelinesโ€
  • Emphasize ability to apply brand guidelines consistently across formats
    โ€” โ€œDemonstrated ability to apply brand guidelines consistently across multiple formatsโ€
  • Demonstrate collaboration with non-designers and translating briefs into visuals
    โ€” โ€œExperience collaborating with non-designers, translating briefs into clear, effective visual outputsโ€
Pace ยท SteadyCollaboration ยท HighAutonomy ยท MediumDecision Impact ยท Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • owning end-to-end design process for CRM communications
  • building and maintaining CRM templates
  • translating brand guidelines into CRM channels
Typical background
proven portfolio demonstrating design work across marketing or communication channels

Skills & requirements

Required

CRM DesignFigma ProficiencyBrand Guideline ApplicationCollaboration With Non-designers

Preferred

Design Trend MonitoringVisual Asset Library Maintenance

Stack & domain

CRM DesignEmail DesignIn-app MessagesPromotional BannersCampaign Landing PagesFigmaBrand GuidelinesDesign TrendsVisual Asset LibraryComponentsTemplatesShared LibrariesBrand LanguageVisual StandardsCommunicationCollaborationProblem-solvingTime ManagementAttention To DetailMarketingDesign

About the role

Original posting from SumUp

Berlin | Permanent | Full-time | Onsit Role

About the team

The Embedded Marketing team sits within the broader Engagement organisation at SumUp, working at the intersection of brand, CRM, and customer communications. We're responsible for the design infrastructure that powers how millions of small business owners experience SumUp across email, in-app messages, promotional banners, and campaign landing pages.ย 

What you'll do

Own the end-to-end design process for CRM communications across email, in-app, inbox, promotional banners, and campaign landing pages

Build and maintain CRM templates in Figma, including components, channel-specific guidelines, and a visual asset library that non-designers can navigate independently

Translate brand guidelines into every CRM channel, acting as the quality gate before assets go live on high-visibility campaigns such as newsletters and brand campaigns

Collaborate closely with CRM Content Managers and Strategists to bring briefs to life, managing a consistent weekly delivery cycle across multiple concurrent requests

Monitor design trends and proactively propose improvements to CRM's design language and visual standards

You'll be great for this role if

Proven portfolio demonstrating design work across marketing or communication channels such as email, banners, and landing pages.

Strong proficiency in Figma, including the creation and maintenance of components, templates, and shared libraries.

Demonstrated ability to apply brand guidelines consistently across multiple formats and channels, with a sharp eye for detail and quality.

Experience collaborating with non-designers, translating briefs into clear, effective visual outputs within tight timelines.

Comfort working in a high-volume environment, managing multiple concurrent requests while maintaining consistent delivery standards.

Why you should join SumUp

๐ŸŒŽ Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup

๐ŸŒˆ Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced

๐Ÿš€ Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success

๐Ÿ“š A dedicated annual L&D budget of โ‚ฌ2000 for your individual development, which can be used to attend conferences and/or advance your career through further education

ย ๐Ÿ’ถ A corporate pension scheme where we match up to 20% of your contributions

๐Ÿ– Generous time off: enjoy 28 days of paid leave plus public holidays and special leave days

๐Ÿ‹๏ธ Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, subsidised office lunches

๐ŸŒด Break4me: 1-month sabbatical after 3 years of service

๐Ÿ”— Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team

About SumUp

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance, and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.

๐Ÿ“ฝ Want to add video content to your job post or create LinkedIn posts? Check out the Global Employer Brand video library for ready-to-use assets.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you donโ€™t tick every box, itโ€™s ok too because it means you have room to learn and develop your career at SumUp.

Source: SumUp careers

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