Marketing Manager - Benelux

Light
London +2 more
HybridCareer-pivot friendly

Who this role is best for

A natural match if you have B2B SaaS marketing experience and fluency in Dutch.

Best fit for

  • Candidates with B2B SaaS marketing experience and a track record in field events and partnerships
    — “Experience in B2B marketing, ideally at a fast-growing SaaS company, with hands-on time in field, events, partnerships or content.”
  • Individuals who thrive in a collaborative, cross-functional environment and prioritize shared pipeline goals
    — “Comfort working with sales, implementation and customer success as one team, with pipeline as the shared goal.”
  • Professionals who are fluent in Dutch and can adapt content and campaigns to local contexts
    — “A feel for what lands with Dutch, Belgian and Luxembourgish audiences, and how to localise a brand for each of them.”

Things to consider

  • This role requires regular travel across Benelux and occasional trips to other international locations.
    — “Expect to spend lots of time across Benelux, plus trips to our teams in Copenhagen, Munich, New York and elsewhere.”
  • The role demands fluency in English and Dutch, with French being a non-obvious advantage.
    — “Fluency in English and Dutch. French is a bonus.”

How to stand out

  • Emphasize your experience in localizing content and campaigns for specific regional audiences.
    — “Localising our story, content and campaigns so they land with Benelux finance teams in their own language and context.”
  • Showcase your ability to build and execute end-to-end marketing plans with clear pipeline targets.
    — “Building and running the Benelux marketing plan, with pipeline targets you share with the Benelux hub.”
  • Demonstrate your capability to create compelling stories across video, text, and meme formats.
    — “A great storyteller across video, text and meme.”
  • Highlight your experience in digital demand generation and testing new strategies.
    — “Working with our central growth team to test and scale digital demand generation in the region.”
  • Demonstrate your ability to engage with local press and shape regional conversations.
    — “Building relationships with local press and the people who shape the Benelux tech and finance conversation.”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Building and running the Benelux marketing plan
  • Growing partnerships with accounting firms
  • Localising content for Benelux finance teams
Typical background
Experience in B2B marketingHands-on time in field, events, partnerships or content

Skills & requirements

Required

B2B MarketingField And Events ProgrammePartnershipsContent CreationDigital Demand Generation

Preferred

ERP Systems KnowledgeAi-native Solutions

Stack & domain

Finance

About the role

Original posting from Light via Ashby

Location: London, with regular time in Benelux

FINANCE DESERVES BETTER

Finance teams at fast-growing companies run global, real-time businesses on a patchwork of legacy ERPs and point solutions. Every new entity, market or tool adds another system to stitch together and another hire to keep the numbers reconciled.

Light gives them a way out. We build the finance solution that lets finance teams have it all, through three parts that work as one:

  • Our ledger records every transaction across every entity in real time, so the numbers hold up from day one.
  • Our apps adapt Light to how each business runs, from procurement to billing to reporting.
  • Our agents operate the repetitive work that used to need another hire, so finance teams spend their time on the decisions that matter.

We take on the ERP and the legacy point solution world with something fast to implement, AI-native from the ground up, and better the more you use it.

Today we run the finance function for companies like Lovable, Legora and Keyshot, with backing from Atomico, Balderton, Seedcamp, Cherry and Entrée, and teams across Copenhagen, London and Stockholm, with remotes world over.

THE ROLE

We’re looking for a Benelux Marketing Manager to make Light the default finance platform for scaling companies across the Netherlands, Belgium and Luxembourg. You’ll be grounded in our London GTM hub and spend lots of time in the region, getting to know the market up close.

We already have great momentum in Benelux, and our new Benelux Sales Director has joined to lead sales in the region. Now we need someone to support the Benelux hub and get our brand out there, so that when a Benelux finance team outgrows its current setup, Light is the obvious next move.

You’ll own the Benelux marketing plan end to end. You’ll have a dotted line into the Benelux hub, which spans sales, implementation and customer success, and you’ll work closely with our central growth team to find new ways to drive demand through digital channels.

We’re open on level. Whether you’re earlier in your marketing career or have years of experience behind you, we’ll shape the role around the person we hire.

WHAT YOU’LL BE DOING

  • Building and running the Benelux marketing plan, with pipeline targets you share with the Benelux hub.
  • Running a field and events programme across Amsterdam, Rotterdam, Brussels, Antwerp, Luxembourg and any other city you think makes sense, from intimate CFO dinners to flagship moments people talk about for months.
  • Growing partnerships with the accounting firms, advisors, investors and communities that Benelux finance leaders trust and that extend our voice across the region.
  • Localising our story, content and campaigns so they land with Benelux finance teams in their own language and context.
  • Creating content with our customers, product and design teams that turns what Light does into stories people want to share.
  • Working with our central growth team to test and scale digital demand generation in the region.
  • Building relationships with local press and the people who shape the Benelux tech and finance conversation.

WHAT WE THINK* YOU’LL NEED

  • Experience in B2B marketing, ideally at a fast-growing SaaS company, with hands-on time in field, events, partnerships or content.
  • The judgement to know which lever to pull and when, and the drive to learn the ones you haven’t pulled yet.
  • A feel for what lands with Dutch, Belgian and Luxembourgish audiences, and how to localise a brand for each of them.
  • Comfort working with sales, implementation and customer success as one team, with pipeline as the shared goal.
  • Deep curiosity about how AI is reshaping finance teams and the companies they serve.
  • A great storyteller across video, text and meme.
  • A can-do, empathetic and collaborative spirit. No brilliant jerks here, please.
  • Fluency in English and Dutch. French is a bonus.
  • A passport. Expect to spend lots of time across Benelux, plus trips to our teams in Copenhagen, Munich, New York and elsewhere.

*If the core of the role sounds compelling but you don’t tick every box, we’d still love for you to reach out and convince us you’re the right person.

THE GOOD STUFF

🏢 A five-day, in-office culture with a high-density team in London, whenever you’re not on the road in Benelux.

💸 A competitive salary and potential stock options.

🏝 25 days of annual leave plus UK public holidays.

🥳 Regular socials and two company offsites a year. The last 2 were in Tuscany & Provence!

🚀 The chance to put Light on the map in Benelux and shape a category from the inside.

Light is an equal opportunity employer.

THE FAMOUS LAST WORDS

We already have momentum in Benelux, and now we want every scaling company in the region to know our name. If you know the market, love building from the ground up and want to help retire the ERP for good, let’s talk.

Source: Light careers (Ashby)

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