Operations Specialist - Betty Shop

Betty
Sofia, Bulgaria
On-siteCareer-pivot friendly

Who this role is best for

Aimed at mid-level operational professionals who thrive in structured, data-driven environments and align with a players-first approach.

Best fit for

  • Candidates with structured, methodical work styles and a passion for player-centric operations
    — “highly structured, detail-driven operator”
  • Individuals with strong spreadsheet and data analysis experience, preferably in iGaming or digital product environments
    — “Strong spreadsheet skills (Google Sheets / Excel)”
  • Those who have experience in optimizing digital systems and delivering consistent, high-quality user experiences
    — “ensure a consistent, fair and high-quality experience for players”

Things to consider

  • There is a clear emphasis on precision and zero-mistake mindset, which may require high levels of focus and accountability
    — “Exceptional attention to detail and a zero-mistake mindset”

How to stand out

  • Highlight experience in configuring digital reward systems with a focus on user experience
    — “configure items, rewards, and promotions using internal back-office tools”
  • Showcase your ability to analyze performance data and provide actionable insights
    — “analyze the impact of changes, identify successful and underperforming initiatives”
  • Demonstrate a track record of maintaining data integrity and structured documentation
    — “maintain and update spreadsheets used as configuration backups and shop catalogs”
  • Emphasize your proactive approach to identifying risks and improving workflows
    — “proactively identifying potential risks, inconsistencies, and edge cases”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • successful shop updates
  • positive player engagement
  • effective process improvements
Typical background
strong attention to detailexcellent spreadsheet skills

Skills & requirements

Required

Shop ConfigurationPromotion ManagementShop Performance AnalysisQuality ControlProcess ImprovementTeam CollaborationSpreadsheet ManagementExperimentation SupportRisk IdentificationDocumentation Maintenance

Preferred

CRM ExperienceGame Industry ExperienceData Analysis

Stack & domain

Operations ManagementCasino OperationsCRMAnalytics ToolsSQLAttention To DetailProblem-solvingTeamworkCommunicationLeadershipIgamingCasino Management

About the role

Original posting from Betty via Greenhouse

About Us:

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

We are honest - we value honesty in all aspects.

Bring the Olives - we offer premium customer experience.

Think Big - we believe in always striving for more.

About the Role: We are looking for a highly structured, detail-driven operator to support and gradually take ownership of the operational execution of the Betty Shop. This role focuses on precision, consistency, and reliability. You will work closely with the Head of Betty Shop to configure items, run promotions, maintain the shop structure, improve features, and analyze performance, always with the goal of delivering the best possible experience for Betty’s players. This is an execution-heavy role with room to grow into broader ownership through demonstrated quality, judgment, and initiative. The Betty Shop is a core part of that experience. It allows players to earn and spend loyalty coins on rewards such as free spins, features, and physical merchandise. The Betty Shop is not a storefront, it is a live system that directly impacts player engagement, retention, and satisfaction. Every item, promotion, and configuration must be carefully planned and executed to ensure a consistent, fair, and high-quality experience for players.

Key Responsibilities:

Configure and manage shop items, rewards, and promotions using internal back-office tools, ensuring accurate setups, consistent item placement, and well-organized categories that follow established rules and requirements.

Support the planning, coordination, and execution of shop updates, initiatives, and releases, ensuring all changes are properly prepared before launch.

Collaborate with the Content team on new game launches and shop additions, while coordinating with CRM on communications related to sales, promotions, and other shop initiatives.

Monitor shop performance through regular reporting, analyze the impact of changes, identify successful and underperforming initiatives, and provide actionable insights to support continuous optimization.

Support experimentation by tracking results, evaluating outcomes, and identifying opportunities for improvement.

Maintain and update spreadsheets used as configuration backups and shop catalogs, ensuring data accuracy and reliable documentation.

Perform thorough quality checks before launching any changes, proactively identifying potential risks, inconsistencies, and edge cases to prevent errors.

Take accountability for mistakes, communicate issues transparently and promptly, and collaborate with relevant teams to resolve them effectively.

Identify opportunities to improve operational workflows, internal processes, and documentation to increase efficiency, accuracy, and consistency.

Requirements:

Exceptional attention to detail and a zero-mistake mindset

Strong spreadsheet skills (Google Sheets / Excel). Comfortable with formulas, structured tables, and maintaining data integrity

Highly structured, calm, and methodical working style

Ability to work with data, reports, and performance metrics

Clear communication and comfort asking questions when something is unclear

Strong sense of responsibility and ownership over delivered work

Alignment with a players-first mindset in decision-making and execution

Nice to have:

Experience with analytics tools (e.g. Tableau)

Basic SQL knowledge or willingness to learn

Experience in iGaming, marketplaces, or complex digital products

Interest in improving operational processes and documentation

What we offer:

Competitive salary

Premium Health insurance

Career and skills development opportunities

Fun and collaborative team environment

New modern office space

Source: Betty careers (Greenhouse)

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