Principal Product Marketing Manager - Identity

Huntress
United States
RemoteCareer-pivot friendly

Who this role is best for

Strong fit for product marketing professionals with cybersecurity expertise who can translate complex identity-security concepts into compelling narratives. Candidates should have experience with identity threat detection and response, as well as a remote-first work arrangement.

Best fit for

  • Candidates with 8+ years of product marketing experience in cybersecurity, especially identity security
    — “You have 8+ years of product marketing experience, including meaningful experience in cybersecurity.”
  • Candidates who can work effectively in a remote-first, collaborative environment across multiple teams
    — “You are a natural collaborator who takes ownership, navigates changing priorities, and works effectively across Product, Marketing, Sales, and security teams.”

Things to consider

  • The role demands a high level of autonomy and ownership over market positioning and messaging
    — “Give a $h*t means spotting gaps in the buyer journey, enablement, or market narrative and taking ownership of the fix.”
  • The candidate must be comfortable with using AI in multi-step workflows and applying judgment to outputs
    — “You use AI to build reusable, multi-step workflows that support research, analysis, content development, and persuasive presentations while applying strong judgment to the outputs.”

How to stand out

  • Highlight experience with translating complex technical capabilities into customer-focused messaging
    — “You understand identity-security concepts and technologies... and can translate technical capabilities into useful, differentiated customer messaging.”
  • Demonstrate past success in shaping product launch plans and influencing product strategy
    — “Partner with Product Management to position our identity offerings, shape launch plans, and bring market insight into their product and roadmap strategy.”
  • Showcase ability to create content that resonates with both technical and business audiences
    — “You can turn complex ideas into clear written and spoken communication and partner with design and content teams on assets such as one-pagers, web content, whitepapers, and demo videos.”
Pace · SteadyCollaboration · HighAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • clear product differentiation
  • effective product launches
  • strong market positioning
  • high conversion rates
Typical background
product marketing experiencesecurity industry experience

Skills & requirements

Required

Product MarketingProduct PositioningProduct MessagingProduct LaunchSales EnablementMarket ResearchDemand GenerationProduct Story Development

Preferred

Identity Security Knowledge

Stack & domain

Product MarketingProduct ManagementSales EnablementContent CreationCampaign DevelopmentMarket ResearchAICommunicationProblem-solvingTeamworkAdaptabilityTime ManagementLeadershipNegotiationCybersecurityIdentity Security

About the role

Original posting from Huntress via Greenhouse

What We Do:

Cybercrime is growing, and more businesses are getting hit by threats that used to target only the biggest organizations. That pushes defenders like us to operate at the highest level, and it deepens our need for good people who want to make a meaningful impact.

Founded in 2015 by former NSA cyber operators, Huntress is a remote-first team working to make enterprise-grade cybersecurity accessible to businesses of all sizes. We work closely with security teams and service providers protecting complex environments, often without the time or headcount to handle it all. That’s why we build our technology in-house and back it with a 24/7 human-led Security Operations Center (SOC). As a result, our platform is never disconnected from the experts who manage it, ensuring our customers' protection.

Huntress now secures more than 6M endpoints and 17M identities worldwide. Those numbers keep growing because more businesses rely on us to help carry the load and operate with more confidence. Every day, you can see that commitment in how we stand with our customers and how we show up for each other.

Reports to: Director, Product Marketing

Location: Remote US

Compensation Range: $180,000 to $210,000 base plus bonus and equity

What You’ll Do: 

As Principal Product Marketing Manager for Huntress Managed ITDR and ISPM, you will turn complex identity-security capabilities into clear, compelling reasons for customers and partners to choose Huntress. You will own the product story from positioning and messaging through launches, campaigns, and sales enablement, helping more businesses build identity resilience and respond with confidence when identity-based threats emerge. Our value of Perfect Imperfection will guide how you test ideas, learn from the market, and improve the story without waiting for every answer.

You will work closely with Product Management, Revenue Marketing, Brand, Sales, and security experts to make Managed ITDR and ISPM easier to understand, sell, and adopt. Give a $h*t means spotting gaps in the buyer journey, enablement, or market narrative and taking ownership of the fix. You will stay focused on what changed because of your work, making you Outcome-Obsessed about pipeline, conversion, expansion, and the identity resilience outcome Huntress delivers for customers.

Responsibilities: 

Develop and evolve positioning, messaging, and value propositions that clearly differentiate Huntress Managed ITDR and ISPM in the identity security market and connect them to how the Huntress Platform delivers identity resilience.

Create and guide content, campaign concepts, and launch materials that connect identity-security capabilities to the problems security teams and service providers need to solve.

Partner with Product Management to position our identity offerings, shape launch plans, and bring market insight into their product and roadmap strategy.

Serve as a product subject matter expert and evangelist externally in the market to help generate interest for Huntress

Develop sales enablement training and resources that help sellers explain identity risk, create pipeline, convert opportunities, and expand existing accounts.

Collaborate with Revenue Marketing and Brand to identify demand-generation opportunities and choose the programs and channels most likely to move the business forward.

Use AI in multi-step research, messaging, campaign, and enablement workflows, applying sound judgment to improve speed, quality, and relevance.

What You Bring To The Team: 

You have 8+ years of product marketing experience, including meaningful experience in cybersecurity.

You understand identity-security concepts and technologies, including identity threat detection and response and identity security posture management, and can translate technical capabilities into useful, differentiated customer messaging.

You bring a strong understanding of the security industry, identity-based attacks, and hacker tradecraft, along with experience supporting MSP, channel-driven, or enterprise go-to-market motions.

You have created positioning, messaging, content, and campaign concepts that stand out in the market and resonate with technical and business audiences.

You are a natural collaborator who takes ownership, navigates changing priorities, and works effectively across Product, Marketing, Sales, and security teams.

You consider yourself an excellent storyteller. You can turn complex ideas into clear written and spoken communication and partner with design and content teams on assets such as one-pagers, web content, whitepapers, and demo videos.

You use AI to build reusable, multi-step workflows that support research, analysis, content development, and persuasive presentations while applying strong judgment to the outputs.

What We Offer: 

100% remote work environment - since our founding in 2015

Generous paid time off policy, including vacation, sick time, and paid holidays

12 weeks of paid parental leave

Highly competitive and comprehensive medical, dental, and vision benefits plans 

401(k) with a 5% contribution regardless of employee contribution

Life and Disability insurance plans

Stock options for all full-time employees 

One-time $500 reimbursement for building/upgrading home office

Annual allowance for education and professional development assistance 

$75 USD/month digital reimbursement

Access to the BetterUp platform for coaching, personal, and professional growth

Huntress is committed to creating a culture of inclusivity where every single member of our team is valued, has a voice, and is empowered to come to work every day just as they are. 

We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, disability, veteran status, genetic information, marital status, or any other legally protected status.  

We do discriminate against hackers who try to exploit businesses of all sizes.

Accommodations: 

If you require reasonable accommodation to complete this application, interview, or pre-employment testing or participate in the employee selection process, please direct your inquiries to accommodations@huntresslabs.com. Please note that non-accommodation requests to this inbox will not receive a response. 

Huntress uses artificial intelligence tools to assist in reviewing and evaluating job applications, including resume screening, skills assessment, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process, but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Candidate Privacy Notice for more details on our practices and your data privacy rights.

#BI-Remote 

Source: Huntress careers (Greenhouse)

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