Product Marketing Manager

Clera
United States
Remote

Who this role is best for

A natural match if you have experience launching AI software in business-to-business markets and have worked at both startups and larger companies.

Best fit for

  • Candidates with experience launching AI software to business buyers and managing cross-functional teams.
    — “Background marketing AI or software to business buyers”
  • Individuals who have worked at both startups and larger companies, with a track record of end-to-end product launches.
    — “Experience at both a larger company and a startup is required”
  • Professionals who can translate technical features into clear, business-focused messaging for dealership clients.
    — “Skill in learning complex software and explaining technical or AI features in plain language to business audiences”

Things to consider

  • The role requires deep understanding of dealership operations and customer needs.
    — “Experience with dealership customers or another vertical market where customer relationships and individual accounts are especially important is valuable”
  • Candidates must be prepared to coordinate across multiple teams, including Product, Sales, and Customer Success.
    — “Coordinate launch readiness across Customer Success, Sales, and Product”

How to stand out

  • Highlight your experience in creating positioning briefs and battlecards for sales teams.
    — “Create positioning briefs, battlecards, and sales enablement materials”
  • Emphasize your ability to work with Product and Sales teams to ensure seamless product launches.
    — “Working with the marketing lead and partnering across Product, Sales, and Customer Success”
  • Showcase your hands-on ownership of end-to-end product launches at early-stage or high-growth companies.
    — “At least 4 years of product marketing experience, including hands-on ownership of end-to-end launches at an early-stage or high-growth company”
  • Demonstrate your ability to use AI tools to automate repetitive marketing tasks.
    — “Experience creating and owning go-to-market processes, along with regular use of AI tools to automate repetitive work”
  • Include examples of how you've used field evidence to support product positioning and recommendations.
    — “Ability to apply leadership's positioning framework consistently across products and support recommendations with field evidence”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • successful product launches
  • clear messaging and positioning
  • customer satisfaction
Typical background
product marketing experiencebackground in AI or software marketing

Skills & requirements

Required

Product Marketing ExperienceEnd-to-end Go-to-market PlanningProduct MessagingLaunch Readiness CoordinationCreating Positioning BriefsSales Enablement MaterialsRoadmap ReviewsCustomer Feedback AnalysisAI Tools For AutomationMarketing AI Or Software To Business Buyers

Preferred

Customer-facing Experience In Sales, Customer Success, Or Account Management

Stack & domain

Product MarketingGo-to-market PlanningProduct MessagingLaunch ReadinessPositioning BriefsBattlecardsSales Enablement MaterialsAI ToolsMarketing AI Or SoftwareCustomer-facing ExperienceLeadershipCommunicationTeamworkProblem-solvingAttention To DetailAutomotiveSoftwareAI

About the role

Original posting from Clera via Ashby

ABOUT THE ROLE

Own go-to-market execution for an AI software product serving automotive dealerships. Working with the marketing lead and partnering across Product, Sales, and Customer Success, you will turn product positioning into clear messaging and launch readiness for each release.

WHAT YOU'LL DO

  • Lead end-to-end go-to-market planning for product releases, from roadmap through launch day.
  • Develop product messaging that explains what each feature does, who it serves, and why it matters to dealership customers.
  • Coordinate launch readiness across Customer Success, Sales, and Product, tracking timelines and surfacing risks.
  • Create positioning briefs, battlecards, and sales enablement materials that teams can use in customer conversations.
  • Join roadmap reviews and engage with customers in the field to understand needs and competitive dynamics.
  • Keep executives informed about upcoming releases, readiness, customer feedback, and market conditions.
  • Build and improve launch playbooks, and advocate for sufficient planning time before launches.

WHAT WE'RE LOOKING FOR

  • At least 4 years of product marketing experience, including hands-on ownership of end-to-end launches at an early-stage or high-growth company.
  • Experience launching products with Product, Sales, and Customer Success teams prepared to support customers from day one.
  • Ability to apply leadership's positioning framework consistently across products and support recommendations with field evidence.
  • Skill in learning complex software and explaining technical or AI features in plain language to business audiences.
  • Strong writing skills and experience producing messaging, positioning briefs, and battlecards used by Sales and Customer Success.
  • Experience creating and owning go-to-market processes, along with regular use of AI tools to automate repetitive work.
  • Background marketing AI or software to business buyers; customer-facing experience in Sales, Customer Success, or Account Management is valuable.
  • Experience with dealership customers or another vertical market where customer relationships and individual accounts are especially important is valuable.
  • Experience at both a larger company and a startup is required.

COMPENSATION & BENEFITS

Base salary: $135,000 to $165,000 annually. Visa sponsorship information was not provided.

LOCATION

Remote within the United States.

Source: Clera careers (Ashby)

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