Product Marketing Co-Op

IANS
125 High Street +1 more
On-siteCareer-pivot friendly

Who this role is best for

Geared toward candidates comfortable with creating sales enablement materials and managing cross-functional collaboration, with a focus on marketing and B2B communications in a Boston-based internship.

Best fit for

  • Candidates with a background in marketing or communications and a keen interest in sales enablement and B2B workflows
    — “Currently pursuing a degree in marketing, communications, business, or a related field.”
  • Individuals who can adapt to working with AI tools and digital platforms in a professional setting
    — “Ability to learn new platforms quickly.”
  • Detail-oriented students looking to build foundational skills in project coordination and content development
    — “Highly organized and detail-oriented, with the ability to manage multiple assignments and deadlines.”

Things to consider

  • Experience with AI tools is expected, even if not explicitly stated in the candidate's background
    — “Experience using AI tools responsibly within professional marketing workflows.”

How to stand out

  • Highlight your ability to manage and coordinate cross-functional projects in your resume and interview responses
    — “Partner with Consulting and Professional Development teams to develop monthly campaigns.”
  • Showcase your experience with content development and email campaign management
    — “Create and distribute weekly emails to sales teams, highlighting action items, upcoming campaigns, events, and newly available collateral.”
  • Demonstrate your familiarity with digital asset management and content governance practices
    — “Maintain and govern IANS collateral in a digital and physical library so sales and other teams can easily access the most current resources.”
  • Emphasize your ability to extract and summarize data from marketing platforms
    — “Extract performance data from marketing platforms and use it to update shared analytics documents.”
  • Demonstrate your comfort with using templates and processes to deliver consistent outputs
    — “Comfortable using established templates and processes while taking ownership of assigned work.”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • creates sales communications
  • updates presentations
  • maintains collateral
Typical background
degree in marketing, communications, business

Skills & requirements

Required

Content CreationCollaborationProject CoordinationSales Enablement

Preferred

AI ToolsCampaign Launches

Stack & domain

WritingEditingCommunicationProduct MarketingSales Enablement

About the role

Original posting from IANS via Greenhouse

Product Marketing Co-op Intern 

POSITION OVERVIEW 

The Product Marketing Co-op Intern will support the day-to-day creation and coordination of product marketing and sales enablement materials for IANS . This role will help produce weekly sales communications, update external-facing presentations and email campaigns, maintain collateral, and create resources that help sales teams communicate IANS offerings, events, and insights. 

This position is well suited for someone who is organized, detail-oriented, comfortable writing and editing content, and interested in gaining hands-on experience in product marketing, sales enablement, communications, and project coordination. 

Key Responsibilities 

Create and distribute weekly emails to sales teams, highlighting action items, upcoming campaigns, events, and newly available collateral. 

Build monthly client check-in decks used by Account Managers, including gathering content from internal teams, updating slides and speaker notes, linking resources, and coordinating reviews. 

Develop monthly campaign overviews that summarize upcoming marketing campaigns, audiences, resources, and sales opportunities. 

Create overviews for major campaigns and reports, including key insights, talk tracks, discovery questions, and email templates for sales teams. 

Support product and campaign launches by building and coordinating deliverables for marketing and sales.   

Partner with Consulting and Professional Development teams to develop monthly campaigns, draft emails, and track campaign performance. 

Maintain and govern IANS collateral in a digital and physical library so sales and other teams can easily access the most current resources. 

Extract performance data from marketing platforms and use it to update shared analytics documents. 

Candidate Profile 

Currently pursuing a degree in marketing, communications, business, or a related field. 

Strong writing, editing, and verbal communication skills. 

Highly organized and detail-oriented, with the ability to manage multiple assignments and deadlines. 

Comfortable collaborating with different teams and asking questions when additional context is needed. 

Ability to learn new platforms quickly. 

Comfortable using established templates and processes while taking ownership of assigned work. 

Interested in product marketing, sales enablement, cybersecurity, or B2B communications. 

Professional, dependable, responsive, and open to feedback. 

What the Intern Will Gain 

Hands-on experience creating real sales enablement and marketing deliverables. 

Experience working in HubSpot, Salesforce, Outreach, SharePoint, Microsoft 365 and Claude. 

Exposure to campaign launches, client communications, event promotion, and content development. 

Opportunities to build writing, presentation, project management, and cross-functional collaboration skills. 

Experience using AI tools responsibly within professional marketing workflows. 

Source: IANS careers (Greenhouse)

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