Product Marketing Manager

Chamelio
Tel Aviv, Israel
On-siteCareer-pivot friendly

Who this role is best for

A natural match if you have experience building product marketing foundations in AI and legal tech.

Best fit for

  • Candidates with experience building product marketing foundations in AI and legal tech
    — “Build the messaging frameworks, buyer personas, and go-to-market foundations that will support our growth.”
  • Individuals who enjoy creating processes and frameworks from scratch rather than maintaining them
    — “A builder's mindset. You're excited about creating processes, frameworks, and assets from scratch rather than maintaining existing ones.”
  • Candidates with a background in translating complex technology into clear, compelling stories
    — “You can take complex technology and make it simple, compelling, and memorable.”

Things to consider

  • This role demands cross-functional collaboration with Product, Sales, and Marketing teams
    — “You'll work directly with the Head of Marketing, Product, and Sales to own our positioning, messaging, product launches, competitive intelligence, and sales enablement.”
  • The candidate must be prepared to contribute to broader marketing initiatives beyond PMM
    — “Jump into whatever needs to get done. We're building something big, and there's no room for 'that's not my job.'”

How to stand out

  • Highlight your experience in defining product positioning and messaging from scratch
    — “You won't inherit a playbook. You'll help write it.”
  • Showcase your ability to translate complex AI concepts into customer-centric narratives
    — “Translate complex AI technology into clear, differentiated stories that resonate with in-house legal teams.”
  • Emphasize your hands-on experience with sales enablement and competitive intelligence
    — “Own competitive intelligence and positioning across the legal tech and AI landscape.”
  • Demonstrate your ability to gather and turn customer insights into actionable strategies
    — “Turn customer insights into stronger messaging, content, and go-to-market strategies.”
Pace · SteadyCollaboration · HighAutonomy · HighDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Built product marketing function from the ground up
  • Developed compelling customer stories
  • Created sales collateral
  • Developed messaging frameworks
  • Translated complex technology into clear stories
Typical background
Product marketing experienceStrong writing and storytelling skills

Skills & requirements

Required

Product PositioningMessagingValue PropositionsBuyer PersonasProduct LaunchesCompetitive IntelligenceSales EnablementCustomer InsightsCustomer StoriesContent Creation

Preferred

Experience In Legal Tech And AIExperience In B2B Saas

Stack & domain

Product MarketingPositioningMessagingValue PropositionsBuyer PersonasGo-to-marketProduct LaunchesCompetitive IntelligenceSales EnablementCustomer InsightsCustomer StoriesTestimonialsUse CasesEventsWebinarsCampaignsField MarketingNewslettersWebsite ContentSocial MediaStrategic ThinkingWritingStorytellingCollaborationTeamworkProblem-solvingAILegal Technology

About the role

Original posting from Chamelio via Ashby

We're looking for a Product Marketing Manager. Someone who can turn complex technology into compelling stories, build our product marketing function from the ground up, and help shape how the market understands what we do.

This is a rare opportunity to define what product marketing looks like at a fast-growing AI startup.

You'll work directly with the Head of Marketing, Product, and Sales to own our positioning, messaging, product launches, competitive intelligence, and sales enablement.

You won't inherit a playbook. You'll help write it.

We're looking for a builder and a doer. Someone who can think strategically, write exceptionally well, and execute independently. And because we're a small, ambitious team, you'll also roll up your sleeves and contribute to broader marketing initiatives when needed.

WHAT YOU'LL DO

Build Our Product Marketing Foundation

  • Own and evolve Chamelio's product positioning, messaging, and value propositions.
  • Build the messaging frameworks, buyer personas, and go-to-market foundations that will support our growth.
  • Translate complex AI technology into clear, differentiated stories that resonate with in-house legal teams.

Own Product Launches & Go-to-Market

  • Lead product marketing for new features, capabilities, and major releases.
  • Partner closely with Product to understand what's being built, why it matters, and how to bring it to market.
  • Develop launch messaging, announcements, emails, blog posts, and in-app communications.
  • Drive product awareness, adoption, and engagement through compelling customer communications.

Enable Sales to Win

  • Create sales collateral that makes a difference: pitch decks, one-pagers, battlecards, product videos, and case studies.
  • Own competitive intelligence and positioning across the legal tech and AI landscape.
  • Equip Sales with messaging, objection handling, and differentiated stories that help win deals.
  • Work directly with the sales team to understand customer objections, competitive challenges, and opportunities to improve our story.

Be the Voice of the Customer

  • Talk directly to customers and prospects to understand their challenges, motivations, and buying decisions.
  • Turn customer insights into stronger messaging, content, and go-to-market strategies.
  • Develop compelling customer stories, testimonials, and use cases.
  • Stay close to market trends, competitors, and the evolving needs of in-house legal teams.

Help Build Marketing Beyond PMM

  • Collaborate with designers and creative agencies to bring our messaging to life.
  • Support events, webinars, campaigns, and field marketing initiatives.
  • Contribute to newsletters, website content, and social media when needed.
  • Jump into whatever needs to get done. We're building something big, and there's no room for "that's not my job."

WHAT YOU BRING

  • 3–5 years of B2B SaaS product marketing experience, with hands-on ownership of positioning, messaging, launches, and sales enablement. A must!
  • Exceptional writing and storytelling skills. You can take complex technology and make it simple, compelling, and memorable.
  • Strong PMM fundamentals. You understand positioning, differentiation, go-to-market strategy, competitive intelligence, and customer insights.
  • Experience working closely with Product and Sales, translating product capabilities into customer value and commercial impact.
  • A builder's mindset. You're excited about creating processes, frameworks, and assets from scratch rather than maintaining existing ones.
  • Excellent English communication skills, written and verbal.
  • Startup mentality. You're comfortable with ambiguity, changing priorities, and doing things outside your formal job description.

WHY CHAMELIO?

Be the first. You'll be Chamelio's first Product Marketing Manager, with the opportunity to shape the function, set the standards, and build the playbook.

Build a category, not just a product. We're challenging how an entire industry thinks about legal technology.

Real ownership, real impact. Your ideas won't get buried in layers of management. You'll have the freedom to build, experiment, and execute.

A company on the rise. We're a fast-growing, VC-backed AI startup with ambitious plans and a product that's changing how legal teams work.

Great people, zero corporate nonsense. We're ambitious, a little crazy, and serious about building something exceptional. We work hard, have fun, and enjoy the ride.

Source: Chamelio careers (Ashby)

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