Product Marketing Manager

MX Technologies, Inc.
Lehi, UT
Hybrid

Who this role is best for

Strong fit for B2B product marketers with experience in high growth SaaS companies who thrive in cross-functional environments and can navigate the financial industry.

Best fit for

  • B2B product marketers with a track record in high growth SaaS environments
    — “Great experience in high growth SaaS companies that target Enterprise accounts”
  • Candidates who can bridge technical product knowledge with market-facing strategies
    — “They will act as the bridge between technical product knowledge and how the product is marketed and sold.”

Things to consider

  • The role requires a candidate to be self-driven and take ownership of product marketing initiatives
    — “A self-starter who thrives on owning product marketing and driving results”
  • The candidate must be prepared to work in a collaborative, high-trust environment
    — “collaborative team that builds with sane, high-trust execution”

How to stand out

  • Highlight experience in developing and executing go-to-market strategies for enterprise solutions
    — “Develop and execute world-class launch plans for new solution offerings”
  • Showcase ability to create buyer personas and position products effectively
    — “Own the product and solution brand strategy, product hierarchy, value proposition, buyer personas, and positioning”
  • Emphasize skills in creating thought leadership content and marketing assets
    — “Own marketing support for product and solution areas, including asset creation”
  • Demonstrate experience in analyzing competitive landscapes and crafting compelling messaging
    — “developing compelling competitive assets and messaging that drive engagement”
  • Demonstrate ability to work cross-functionally and influence product development
    — “surface client and user insights that inform the roadmap”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • develop and execute product launch plans
  • inform product development and roadmap
  • create marketing support materials
  • monitor and own product metrics
Typical background
4+ years of experience in B2B product marketingExperience in high growth SaaS companies

Skills & requirements

Required

Product MarketingMarket AnalysisProduct Launch PlanningCampaign PlanningCompetitive AnalysisCommunication SkillsTeam Collaboration

Preferred

Financial Industry ExperienceSoftware Company Experience

Stack & domain

Product MarketingProduct HierarchyValue PropositionBuyer PersonasPositioningAsset CreationCampaign PlanningThought Leadership ContentCompetitive Assets And MessagingTraining MaterialsSales StrategyMarket NeedsProduct DevelopmentRoadmapLaunch PlansMarket ResearchFinancial IndustrySoftware CompaniesSaasEnterprise AccountsROISales EnablementCommunication SkillsProblem-solving SkillsTeamworkLeadershipStrategic ThinkingInfluenceFinancial TechnologyBankingCredit UnionsFintechsPersonalized Financial Experiences

About the role

Original posting from MX Technologies, Inc. via Greenhouse

MX is a financial technology company on a mission to empower the world to be financially strong. We build the data infrastructure and intelligent solutions that help leading banks, credit unions, and fintechs deliver smarter, more personalized financial experiences to millions of consumers every day.

Operating at the intersection of scale and agility, MX combines the momentum of a market-proven platform with the speed, innovation, and ownership of a growth-stage company. Here, thoughtful execution matters, innovation is expected, and team members have a direct seat at the table to influence products and outcomes.

Our culture is built on curiosity, accountability, and measurable impact. We give people the autonomy to question assumptions, build better systems, and shape how we scale. If you’re driven to tackle complex technical and business challenges alongside a collaborative team that builds with sane, high-trust execution, you’ll thrive at MX.

The Product Marketing Manager is responsible for launching and enhancing products by working cross-functionally with the product management team to surface client and user insights that inform the roadmap and leverage those to build scaled go-to-market campaigns that encourage adoption of those solutions. Product marketers will own the product and solution brand strategy, product hierarchy, value proposition, buyer personas, and positioning for their products and solutions. They will act as the bridge between technical product knowledge and how the product is marketed and sold.

Job Responsibilities

Understand the market and our clients better than anyone else: What are the pain points, how MX solves them, and what needs will come in the future

Develop and execute world-class launch plans for new solution offerings both to internal stakeholders and the market. Including positioning, messaging, buyer personas, sales strategy, and GTM for your product areas through the full product life-cycle

Own marketing support for product and solution areas, including asset creation, training materials, campaign planning, and industry-leading thought leadership content

Inform product development and roadmap of market needs for your products

Researching and understanding the competitive landscape for your product and solutions to know how we win and opportunities to improve our place in the market. Then developing compelling competitive assets and messaging that drive engagement and interest.

Monitor and own metrics regarding revenue, pipeline, win rate, and adoption metrics for product and solution areas

Work cross-functionally with Customer Marketing and Demand Marketing to launch integrated marketing campaigns to drive awareness and generate demand for your product and solution areas.

Work cross-functionally with Customer Marketing and Product Management to surface success stories and new use cases that prove ROI

Work cross-functionally with the sales enablement team to provide training, content, and support for increasing sales rates and improving the sales cycle

Job Requirements

4+ years of experience in B2B product marketing preferred

Great experience in high growth SaaS companies that target Enterprise accounts

Demonstrated ability in launching and growing innovative technology products

Strong experience with the financial industry and with software companies would be a significant advantage

Strong communication skills that make any software feature sound interesting

Self driven to make and meet your commitments

Entrepreneurial spirit that you are willing to roll up your sleeves

A self-starter who thrives on owning product marketing and driving results

MX is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses. All your information will be kept confidential according to EEO guidelines. You may request reasonable accommodations by sending an email to hr@mx.com.

Source: MX Technologies, Inc. careers (Greenhouse)

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