Senior Cinematographer, Brand Studio

Perplexity
San Francisco, CA
On-site

Who this role is best for

Aimed at senior-level cinematographers with a strong technical foundation and storytelling vision, who are comfortable with both solo and crew-based work in the tech and brand content domain.

Best fit for

  • Candidates with 6+ years of experience in branded and documentary cinematography, who can lead and adapt to varying production scales.
    — “6+ years as a cinematographer or DP across branded, commercial, documentary, and interview work.”
  • Candidates who have built and maintained in-house production spaces and are comfortable managing gear and workflows.
    — “Help design, build, and run the in-house studio, including lighting, audio, grip, and monitoring.”

Things to consider

  • The role demands physical presence in San Francisco for most tasks, with potential for long shoot days and travel.
    — “Based in or able to work on-site in San Francisco, with flexibility for travel and long shoot days.”
  • Candidates must be capable of handling both minimal and large-scale productions without compromising quality.
    — “The judgment to make premium images under real constraints, solo with a small kit or leading a full production.”

How to stand out

  • Emphasize your ability to translate brand identity into visual language with specific examples from your portfolio.
    — “Partner with the Creative Director and Video Lead to define and evolve Perplexity’s cinematographic language.”
  • Showcase your experience in lighting, camera movement, and composition in your reel with unscripted and candid footage.
    — “A standout reel showing visual authorship, lighting craft, camera movement, and an eye for honest, unscripted moments.”
  • Highlight your hands-on technical skills with gear setup, operation, and troubleshooting in your resume and interviews.
    — “Genuinely hands-on: equally comfortable building a camera, shaping light, operating, troubleshooting, and leading a crew.”
  • Demonstrate your pre-production planning and problem-solving abilities with concrete examples from past projects.
    — “Strong pre-production instincts: turning a creative idea into a technically sound, right-sized plan.”
  • Include experience briefing freelance crews and managing on-set workflows in your professional background.
    — “Experience briefing and leading freelance crews and vendors on set, and managing professional production equipment.”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Individual

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • defining and evolving Perplexity’s visual identity
  • shooting and lighting a variety of content
Typical background
6+ years as a cinematographer or DP

Skills & requirements

Required

CinematographyLightingCamera OperationStorytellingProduction Management

Preferred

Product-led GrowthBrand Film Production

About the role

Original posting from Perplexity via Ashby

We’re looking for a Senior Cinematographer to define how Perplexity looks on film. Working with the Creative Director and Video Lead, you’ll translate our visual identity into a practical cinematographic language, then bring it to life across the team’s day-to-day output.

This is a hands-on role. One day you’re shooting a candid office moment or executive interview with a small kit; the next, you’re leading a full camera and lighting crew on a brand film. Most of your time goes to prepping, testing, lighting, and shooting.

You’ll also help build and run our in-house studio, from selecting gear and designing flexible lighting setups to keeping the space production-ready. When turnaround is tight, you’ll support media management and light editing.

You’ll report to the Video Lead and work closely with the Video Producer, Brand Lead, designers, motion designers, Growth, Comms, Product Marketing, and external production partners. The Producer and Video Lead handle crewing, budgets, schedules, and logistics so you can stay focused on production and craft. However, you should think like a storyteller, not just a technician, bringing your own ideas for how to show our product and people more vividly through moodboards, shot lists, storyboards, and a willingness to experiment.

WHAT YOU'LL DO

  • Partner with the Creative Director and Video Lead to define and evolve Perplexity’s cinematographic language, and turn it into repeatable approaches for lighting, lensing, composition, movement, and color.
  • Shoot and light a steady mix of day-to-day content: candid office moments, executive interviews, product demos, social, events, and documentary stories.
  • Lead cinematography on brand films, campaigns, partnerships, and launches.
  • Scale to the work: operate solo with a minimal kit, lead a small crew, or help build a full camera, lighting, grip, team (with help from producers).
  • Bring storytelling ideas to the table through moodboards, shot lists, storyboards, and experimentation.
  • Own camera, lighting, and movement decisions from creative development through capture: build packages, run tests and tech scouts, and solve constraints before the shoot.
  • Recommend crew and equipment for each production and lead the camera and lighting departments on set. Producers handle budgets, schedules, contracts, and logistics.
  • Help design, build, and run the in-house studio, including lighting, audio, grip, and monitoring.
  • Own the team’s gear: recommend, purchase, organize, and maintain it, with ready-to-shoot packages so no setup gets rebuilt from scratch.
  • Handle color grading in DaVinci Resolve, and support selects, stringouts, and light edits when turnaround is tight.
  • Keep the visual standard high across formats and crew sizes without overbuilding.

WHAT WE'RE LOOKING FOR

  • 6+ years as a cinematographer or DP across branded, commercial, documentary, and interview work.
  • A standout reel showing visual authorship, lighting craft, camera movement, and an eye for honest, unscripted moments.
  • A strong point of view, paired with the sensitivity to work within and strengthen an existing brand.
  • Deep command of camera systems, lenses, exposure, color pipelines, lighting, grip, and on-set monitoring.
  • Genuinely hands-on: equally comfortable building a camera, shaping light, operating, troubleshooting, and leading a crew.
  • The judgment to make premium images under real constraints, solo with a small kit or leading a full production.
  • Strong pre-production instincts: turning a creative idea into a technically sound, right-sized plan.
  • Experience briefing and leading freelance crews and vendors on set, and managing professional production equipment.
  • Working proficiency in DaVinci Resolve for color grading, selects, and light edits.
  • Collaborative and low-ego. You bring a strong opinion, take direction, and solve problems with partners.
  • Comfortable moving fast in an ambiguous, high-output environment without compromising craft, safety, or footage.
  • Based in or able to work on-site in San Francisco, with flexibility for travel and long shoot days.

NICE TO HAVE

  • A strong Bay Area and Los Angeles network of camera, lighting, grip, sound, production, and rental partners.
  • Experience within an in-house brand studio at a technology or consumer company.
  • Strong documentary instincts and experience working with founders, executives, talent, or people who are not professional performers.
  • Experience with multi-camera interviews, live events, tabletop or product cinematography, motion-control systems, or virtual production.
  • Color-grading experience and a strong understanding of how capture decisions carry through finishing and delivery.

Source: Perplexity careers (Ashby)

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