Senior Field Marketing & ABM Manager

Dealpath
New York, NY
On-siteCareer-pivot friendly

Who this role is best for

Strong fit for B2B marketing professionals who lead ABM programs and coordinate cross-functional strategies, with experience in enterprise SaaS and a preference for hybrid work in New York.

Best fit for

  • B2B marketing leaders with ABM experience who thrive in collaborative, high-impact roles
    — “Comfort hosting senior executives, and a collaborative partnership style with Sales”
  • Candidates with a history of driving measurable enterprise pipeline through integrated strategies
    — “A track record of ABM programs that created measurable enterprise pipeline”
  • Individuals who can manage multiple programs simultaneously and prioritize ownership and execution
    — “Strong organization across many programs at once, and a high-ownership mindset suited to a lean team”

Things to consider

  • Travel is a regular requirement, with 20 to 25% of time spent on conferences and events
    — “Travel roughly 20 to 25% of the time for conferences and hosted events”
  • Candidates must be based in New York, NY, to align with the hybrid work policy
    — “Hybrid Work Policy, 3 to 5 days in office”

How to stand out

  • Highlight ABM success metrics tied to enterprise pipeline, not just event attendance
    — “Analytical rigor: you set goals before you spend and report in pipeline, not attendance”
  • Show experience with Salesforce, Marketo, and ABM platforms like 6sense or Demandbase
    — “Hands-on experience with Salesforce, Marketo, LinkedIn, and an ABM or attribution platform”
  • Demonstrate ability to coordinate with Sales leadership on strategic account plans
    — “Partner with account executives on strategic account plans, including buying committees, entry points, and the moments that move deals forward”
  • Emphasize event planning and execution experience, especially for high-level executive convenings
    — “Create invite-only executive convenings, such as client working groups and industry roundtables”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • successful ABM campaigns
  • increased executive engagement
  • optimized pipeline
Typical background
6+ years of B2B marketing experience3+ years in ABM

Skills & requirements

Required

ABM StrategyEvent PlanningExecutive OutreachPipeline ReportingSales Collaboration

Preferred

Commercial Real Estate ExperienceProptech Knowledge

Stack & domain

ABM StrategyAccount TieringEvents PortfolioExecutive OutreachPaid DigitalEmail MarketingSDR SequencesStrategic Account PlanningBuying CommitteesEntry PointsEvent PlanningExecutive ConveningsClient Working GroupsIndustry RoundtablesSalesforceMarketoLinkedinABM PlatformAttribution PlatformLeadershipCollaborationAnalytical RigorOrganizationOwnership MindsetCommunicationField MarketingABMEnterprise Marketing

About the role

Original posting from Dealpath

Senior Field Marketing & ABM Manager

Location: New York, NY

Employment type: Full-time

Classification: Salaried exempt

ABOUT THE ROLE

The world's largest real estate investors run their deals on Dealpath, and we're building the network that connects them. As our Senior Field Marketing & ABM Manager, you will own how we win the most influential firms in institutional real estate. You'll build and scale our account-based marketing program across roughly 2,000 target accounts and create the executive dinners, roundtables, and convenings where senior decision-makers come together. You'll report to the VP of Marketing, work directly with our CEO and sales leadership, and see your work show up in pipeline.

WHAT YOU'LL DO

Own ABM strategy, account tiering, and coordinated plays across events, executive outreach, paid digital, email, and SDR sequences, built with Sales leadership

Partner with account executives on strategic account plans, including buying committees, entry points, and the moments that move deals forward

Own the events portfolio and budget, from industry conferences (ULI, PREA, NAREIT, PERE) to hosted executive dinners, roundtables, and client events

Set a goal, target list, and follow-up plan for every event before it is booked, then run it end to end

Create invite-only executive convenings, such as client working groups and industry roundtables, alongside our CEO and leadership team

Run pre-event invitation and post-event follow-up plays with AEs and SDRs so every target account gets a timely next step

Report on target-account engagement, meetings, and sourced and influenced pipeline with Marketing Operations, and recommend what to scale or stop

Travel roughly 20 to 25% of the time for conferences and hosted events

WHAT YOU'LL BRING

6+ years of B2B marketing experience, including 3+ years leading ABM and field marketing programs

Bachelor's degree or equivalent experience

A track record of ABM programs that created measurable enterprise pipeline

Comfort hosting senior executives, and a collaborative partnership style with Sales

Analytical rigor: you set goals before you spend and report in pipeline, not attendance

Strong organization across many programs at once, and a high-ownership mindset suited to a lean team

Hands-on experience with Salesforce, Marketo, LinkedIn, and an ABM or attribution platform (such as 6sense, Demandbase, or Dreamdata)

NICE TO HAVE

Experience marketing SaaS to enterprise or institutional buyers

Experience in commercial real estate, proptech, or alternative investments

COMPENSATION

The estimated base salary range for this role in New York, NY is $130,000 to $150,000 per year. This role is eligible for variable compensation and to participate in Dealpath's equity plan, subject to plan terms. Your offer will be based on factors such as your experience, qualifications, education, location, and the skills you show in our interview process.

THE PERKS & CULTURE

Medical, dental, and vision insurance.

Health Savings Account (HSA) & Flexible Spending Account (FSA) options.

401(k) retirement plan.

Paid Parental Leave.

Flexible Time Off.

Commuter benefits program.

Monthly wellness reimbursement to support physical and mental well-being.

Hybrid Work Policy, 3 to 5 days in office

ABOUT DEALPATH

Dealpath is the world's largest and most trusted AI-powered operating system for real estate investing. To date, the platform has powered more than $10 trillion in transactions, partnering with hundreds of firms, including leading global institutions such as Blackstone, Nuveen, LaSalle, CBRE IM, MetLife, Newmark, Oxford Properties, New York Life, UBS, Manulife, DWS, and Principal.

By bringing together the only private exchange for institutional real estate listings, investment data, and intelligent execution workflows into a single platform, Dealpath enables firms to capture more opportunities, make faster decisions, execute efficiently, and deliver superior returns.

Our company is led by an experienced team and backed by a combination of top tier venture capital firms and strategic industry partners including: Blackstone, Nasdaq, 8VC, JLL Spark, WTI, GreenSoil Investments, LeFrak, Milstein, Bechtel, and Morgan Stanley Expansion Capital.

We value your voice! If you get excited about solving real business challenges and working closely with other smart folks in a winning culture, we'd love to meet you!

INTERVIEW PROCESS AND LEGAL NOTICES

At Dealpath, we hire for talent, curiosity, and drive, not background or identity. Dealpath is an equal opportunity employer. We are committed to building a team that reflects the full range of perspectives and experiences, and we welcome applicants regardless of race, color, religion, sex (including pregnancy), gender identity or expression, sexual orientation, national origin, ancestry, age, disability, medical condition, genetic information, marital status, veteran or military status, or any other characteristic protected by federal, state, or local law.

If you need an accommodation at any point in the hiring process, please reach out to us at recruiting@dealpath.com. We're happy to help.

Dealpath conducts interviews by video conference and may use AI-assisted transcription tools during your interviews. By taking part in the interview process, you acknowledge that your interviews may be transcribed with these tools for note-taking purposes. If you would prefer that we not use an AI note-taker contact recruiting@dealpath.com.

Dealpath considers qualified applicants with criminal histories in a manner consistent with applicable federal, state, and local laws.

Dealpath participates in E-Verify, the federal program that confirms employment eligibility. E-Verify applies to all new hires and is used only after an offer is accepted and Form I-9 is completed.

Source: Dealpath careers

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